Lovely Package

Curating the very best packaging design

The Good Earth Food & Wine Co.

June 6, 2010 | 1 Comment

Designed by Insite Design | Country: Canada | Fonts used: Mrs Eaves

“Truly the health of a wine region is measured by what exists in the spaces between the vines. Niagara has a very healthy and quickly growing region thanks to pioneers in food and experience culture like Nicolette Novak of the Good Earth Cooking School located in the Beamsville Ontario tender fruit belt and respected viticultural area.

After a successful 15 or so years of creating and building one of the regions most exciting farm to table cooking experiences, Nicolette was itchy to throw her hat into the wine arena. With the delicate urging of her peers including Ed Madronich of famed Flat Rock Cellars in Jordan, Nicolette was convinced to go for it in a brand perspective and approached us to look at repositioning her well know identity while also coming up with brand extensions for her wine and food packaging.

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Student Work – Daniel Brokstad

June 5, 2010 | 1 Comment

Designed by Daniel Brokstad | Country: Australia

Daniel Brokstad who is currently studying Communication Design at RMIT University, Melbourne, Australia sent in a selection of some of his beverage packaging design projects.

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Student Work – Silje Blænes

June 4, 2010 | 2 Comments

Designed by Silje Blænes | Country: Australia

“Premium London dry grin, with an emphasis on cinnamon. Made in South West 4 Clapham London, therefore the name.”

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Mack Cider

June 4, 2010 | 9 Comments

Designed by Tank Design | Country: Norway

The brief: Create a packaging design for Macks first alcoholic cider product. Cider is itself relatively unestablieshed product in Norway. Mack want to take a position as a leader in this market.

Solution: The cider is made from pure, natural ingredients and the design is clean, fresh and modern. The quality of the content gets to play a key role with the transparency of the label. Colour coded top distinguish different flavors, along with the colour of the content. In addition, the back label is printed with the same colour code on the inside.”

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Vintage Packaging – Milner Gray

June 3, 2010 | No Comments

Designed by Milner Gray, circa 1950s | Country: United Kingdom

A collection of packaging design sourced from a 1956 publication of Graphis (no. 69)

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Winner

June 1, 2010 | 1 Comment

Designed by Constantinos Spaliaras | Country: Greece

Premium Greek wine in bag-in-box designed by Constantinos Spaliaras.

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Student Work – Gonzalo Perez Otero

June 1, 2010 | 3 Comments

Designed by Gonzalo Perez Otero | Country: Uruguay

“Linea Rossa is a red wine produced in Uruguay and made with an italian wine grape variety called Sangiovese. My idea was to make a modern and fine wine using red lines, which symbolizes this particular grape variety.”

Baboushka Vodka

May 28, 2010 | 9 Comments

Designed by Webb deVlam | Country: Australia

“Webb Scarlett deVlam Australia were commissioned by Alexanders Wines & Spirits to redesign Baboushka. Alexanders identified a space within the spirit market to ‘bridge the gap’ in price point between budget and premium Vodka.  The bottom shelf, mid priced Baboushka brand was mediocre in both design and packaging. The product was far more superior than its branding and packaging. WSdV built an emotional brand story around the existing ‘Baboushka’ name avoiding Russian vodka inspired cliches.

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Southern Comfort

May 27, 2010 | 2 Comments

Designed by Cue Inc. | Country: United States

“Southern Comfort is a liqueur that was originally created by a bartender in New Orleans in 1874. Unfortunately, the brand had lost that genuine connection to it’s origin, but we’ve used the city as inspiration for our work.

From imagery to iconography to typography, Southern Comfort is rooted in the culture of New Orleans. Little discoveries and idiosyncrasies of the place show up in the design details. Juxtapositions of new and old, bold and refined, familiar and unexpected, all contribute to delivering a sense true to New Orleans, where something surprising and new might be around the next corner.”

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Back Label

May 24, 2010 | 3 Comments

Designed by Voice | Country: Australia

“Wineries will sell cleanskins to dump excess or unwanted wine stocks and do so to avoid the negative consequences of discounting their existing brands. With a price point of $5.99 AUD, Back Label wine competes in the cleanskin wine market. Due to the price point we were required to work with a extremely limited design and production budget.

The solution works on 2 levels, both of which utilise the brand name. As a front label, Back Label appears backwards, however when the bottle is rotated and the label becomes a back label, the brand name appears correctly. As the wine is consumed Back Label becomes clearer as the magnification decreases.”

Lovely Package

Curating the very best packaging design


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