Lovely Package

Curating the very best packaging design

Student Work – Rob Schellenberg

October 15, 2009 | 5 Comments

latlong

Designed by Rob Schellenberg | Country: United States

“Wine labels based on the longitudes of Italy and it’s famous wine regions. Depending on the degrees north, the wine region was associated with a numerical logo and topographic map.”

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A la Petite Ferme

October 12, 2009 | 2 Comments

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Designed by DesignersJourney | Country: Norway

“Madiran in South-West France is a simple countryside area as opposed to surrounding wine departments, often characterized by chateau´s and castles. The client wished to transmit this rustic atmosphere. The idea was to transmit an unpretentious “every day feeling” and to open a window to the smells, sounds and impressions of a simple life in the countryside. We wanted to create an identity that would reflect this authentic background by melting humor and pairing suggestions with intimate and nostalgic values.”

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IMPERIAL 15th Anniversary

October 5, 2009 | No Comments

imperial

Designed by INFINITE | Country: South Korea

“This limited edition has been collaborated with IMPERIAL, the representative premium whisky of Korea, and Hyun-Sei Lee the great master of popular arts especially with his cartoon works. It has been coated black on the front and transparently coated on its sideways to indicate the capacity of each whisky bottle.”

Sputnik Vodka

October 5, 2009 | 2 Comments

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Designed by Paul Bennett | Country: United States

“For the Sputnik Vodka redesign, the key was to mark the historic moment in 1957 when the Russians beat the USA in the space race and successfully launched the first man made object into space.

The combination of contemporary and retro Russian graphic art provides a simple platform for the brands core equities to tell this romantic story. The space ship and orbiting Sputnik satellite provide the drama” says Sputnik designer Paul Bennett who conceived the design during his time at the Brand Union, London.

During my 12 year career in product branding this still ranks as one my favourite pieces.”

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2009 Pentawards Top Winners

October 3, 2009 | 43 Comments

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The international jury of Pentawards, the first world competition devoted exclusively to Packaging Design, chaired by Grard Caron, announced its winners for 2009.

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Magners Pear Cider

October 1, 2009 | 1 Comment

magners

Designed by Cake | Country: United Kingdom

“Magners have created an exclusive new ‘Bungalow 8’ edition of Magners Pear cider, just 500 bottles have been produced, available now, only at Bunglaow 8 London. The new design was created for Magners by their brand entertainment agency, Cake.

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Dada Wine

September 28, 2009 | 2 Comments

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Designed by Inhouse Design | Country: New Zealand | Buy it

“The Dada movement was a huge source of inspiration to the design of this top end boutique wine package. Typographically we settled on Braggadocio, a strange hybrid with characteristics of both sans serif and modern faces; and it belongs very much to its time. Like high society in the 1920’s, it should not be taken too seriously. But don’t be fooled – this juice is the real deal!”

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Takara Shochu Super Jun

September 26, 2009 | No Comments

takara

Designed by Taku Satoh Design Office | Country: Japan

Beautiful attention to detail in this package design from Japan’s Taku Satoh Design Office.

Guinness Draught

September 24, 2009 | 7 Comments

guinness

Designed by jkr | Country: United Kingdom

I’ve always been a fan of Guinness’ clean and simple design, a look that stands out amongst the plethora of offerings within the beer market. To coincide with the 250th anniversary (250 years!) of the brand, jkr has made an already great design even better.

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Two Fins Wine

September 24, 2009 | No Comments

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Designed by Public Creative | Country: Australia

“As a full-service brand design consultancy, Public Creative develop new brands and transform existing brands to work for new markets. Howard Park Wines releases Two Fins, a fresh, drink-now range of wines. Public designed the nich lifestyle brand, unashamedly inspired by nostalgic 60s surf poster art.”

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