Lovely Package

Curating the very best packaging design


May 18, 2010 | 1 Comment

Designed by Base | Country: Spain

“70 kilometers outside the city of Barcelona is Alt Penedes, a region long renowned for its Catalan wines. In the village of Torrelles de Foix is a plot of grape-growing land known as Terrer de Sapera. From this land comes the new wine on the block, a merlot called Merula. The name Merula translates to blackbird in Latin—mirlo, also the source of the name of the merlot grape, whose deep wines are said to resemble the color of blackbird feathers.

We designed the label, capsule, and a six-bottle case for Merula. As it’s a new winery producing a grape not typical in Alt Penedes, we opted for a non-traditional approach. Building on the name Merula, we worked with illustrator Miguel Ordoñez to create friendly blackbird.”


Longview Epitome

May 16, 2010 | 1 Comment

Designed by Voice | Country: Australia

“The label takes its form from a doiley which is a reference to the types of food that are typically consumed with this variety of wine. The delicate pattern of the doiley creates a sense of elegance and quality that appeals to the target audience and visually sets the wine apart from the competition.”


Student Work – Serhat Ferat

May 14, 2010 | 6 Comments

Designed by Serhat Ferat | Country: Australia

“For a range made to be sold mostly overseas, a playful, yet clean typographic approach was taken on the Australian cheekiness and playfulness. A range of four varieties and a carry bag was created, all in the same style.

This brief was presented by AGDA (Australian Graphic Design Association) to selected students from New South Wales with the intention to see how one brief would be differently interpreted and executed by different designers.”



May 12, 2010 | 2 Comments

Designed by PhilippeBecker | Country: United States

Brand identity and packaging of Williams-Sonoma food and beverages using a warm, friendly colour palette and a variety of processes such as foiling, die cutting and blind embossing to add a luxury feel to the products.


Alpha Box & Dice

May 12, 2010 | No Comments

Designed by Mash | Country: Australia

“Justin Lane – lovable rogue and wine evangelist approached us to collaborate with him to create a unique brand after years of making other people’s wines famous. Question was how to put years of unbelievable stories, old school methods that date back to the dawn of the grape, made up bathtub methods from Einsten-esque setups and pure genius – onto a 10×10 label… This guy is a master of story telling through
wine and unfortunately conventional rolling hills with cursive brand names would not do here. We realised the brand name and the world’s first Alphabet of wines in their tin shed which is now known as The AB&D Wine Salon and has been given the Mash hand painted touch. Each wine unique like a film project, 26 letters, 26 stories all interconnected. Available now ABCD&F – What will surely be a collectors item.
Apostle, Blood of Jupiter, Changing Lanes, Dead Winemakers Society, Fog”



May 11, 2010 | 7 Comments

Designed by Athanasios Babalis | Country: Greece

“A series of boxes that contain one, two and three wine bottles each. Each box can accept two different sizes/forms of bottles of the same capacity. The three sizes are either combined together or separately and by stacking them a wine-rack is formed. Even a big wine-rack could be produced in this way. The shape of the box was chosen because it is sympathetic to the shape of the bottle and it also looks like a grape from one side when stack. The box has a handle and can be carried like a bag without the need for additional packaging. The use of Oak plywood as the main material was chosen because it makes references to the Oak barrels the wine matures in. The client logo appears on the box and on a label on the handle which also explains the concept and the way to reuse the box.”


Student Work – Andrew Herwig

May 10, 2010 | 2 Comments

Designed by Andrew Herwig | Country: United States

“Captain Ahab Lager is based on the American classic Moby Dick, and its ruthless tormented character Captain Ahab. Rough illustrations and muted colors allow the consumer to dive into the world Herman Melville created while incorporating a unique beverage experience. Depicting visuals of Ahab and the whale invoke a strong resurgence of the classic novel bringing it to life.”



May 10, 2010 | 1 Comment

Designed by Morning Breath | Country: United States

Wrestling-inspired designs created for a very different take on wine packaging.


Pfeiffer Wines

May 8, 2010 | 1 Comment

Designed by Frank Aloi | Country: Australia

“Pfeiffer wines is located in Rutherglen, Victoria. Rolled out across all customer touch points, the branding incorporates the wineries historical past, character and colour of the region.”


Ensemble Rosé

May 7, 2010 | 3 Comments

Designed by Frank Aloi | Country: Australia

“The concept behind this design was to emphasise the 5 different grape varieties that are blended to make this Rosé.”

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Lovely Package

Curating the very best packaging design