February 27, 2010 | 1 Comment
“Bro is the smoothest vodka imaginable and is born when cheap vodka is poured through a Brita filter under the watchful eye of a frat boy. Serve properly in novelty shot glass, or as a mixed drink in a red plastic cup.”
February 24, 2010 | 2 Comments
Designed by imposible? comunicación | Country: Spain
“A redesign of labels with a more modern look and better brand presence. The design alternates the matte background with the glossiness of the vertical Laurona brand. There’s an added special effect as the wine is consumed: since the brand is transparent, the color changes as the wine is consumed, transforming from a black to a green bottle. An explanatory text about the wine is included. So as not to single out any language from the different international sales markets, a Latin extract from Pliny the Elder’s Naturalis Historiae was chosen, which reviews the excellence of the region’s wines.
February 23, 2010 | 1 Comment
Designed by DesignersJourney | Country: Norway
“Launch of californian red wine with a functional advantage: low on histamine and tannins (less risk of getting a headache). The idea was to create a metaphor that would reflect this advantage. The falling feather is a poetic picture and gives associations of lightness and relief. The name also supports the story from the winemaker about Falconary, an ancient method used for protecting the vineyards from birds damaging the stocks.”
February 22, 2010 | No Comments
Designed by Tank Design | Country: Norway
Brief: The total product range of Mack Breweries is too fragmented and widespread. Create a main series including the products strongest related to the “mothership”: Mack Pilsner.
Solution: We created a streamlined series of products, built on tradition and lifting up the main brand.
February 21, 2010 | 3 Comments
Designed by Januar Rianto | Country: Malaysia
“The brief is to design an alcoholic bottled label as well as choose the right bottle, so it suits the concept chosen.”
February 19, 2010 | 9 Comments
Designed by AUGE | Country: Italy
“Castello is a brand which doesn’t have a big reputation and now is selling very well thanks to the new image. Bright plain colors and a new positioning. Since it’s born in 1997, the claim is: “Castello. The beer without a history”. For this reason, every bottle literally speaks for itself (on the neck) saying things like: ‘No history is better than a boring history’, ‘Our history is still to be written’, Liquid youth’.
February 18, 2010 | 1 Comment
Designed by Morris Pinewood | Country: Sweden
“Product and label design for Kaliber Beer and Åbro Breweries Sweden.”
February 16, 2010 | 4 Comments
“Label design for Original Vodka and Original Gin, Åbro Breweries Sweden.”
February 15, 2010 | 2 Comments
Designed by Boldrini & Ficcardi | Illustration: Eugenia Barocci | Country: Argentina
“A brand new wine from Spain named EL PUÑO. Inspirated in the 1930s street graphics of political protest. (The winery was founded in the middle 30’s during Franco’s dictature, and their walls were hand painted with this kind of graphics).”
February 15, 2010 | No Comments
Designed by: Joe Farquharson | Country: United States
“Brand concept and packaging design for a fictional single malt whisky (spelled with no ‘e’, Scotch-style) and distillery based in upstate New York.
The bottle is tall and slim with broad shoulders; coupled with the contour lines used on the labels and the cylinder, it hints at the height and shape of the mountain range that it is surrounded by. Labels are set in muted brown and silver tones to highlight the strength of the whisky’s color. The brand name ‘Adirondack’ is printed vertically on the bottle’s front, transposed over the rear label graphic, adding depth and movement. All facets of the packaging honor the geography of the area it comes from while still presenting the simple, classy image popular with younger consumers.”