Lovely Package

Curating the very best packaging design

Mack Breweries

February 22, 2010 | No Comments


Designed by Tank Design | Country: Norway

Brief: The total product range of Mack Breweries is too fragmented and widespread. Create a main series including the products strongest related to the “mothership”: Mack Pilsner.

Solution: We created a streamlined series of products, built on tradition and lifting up the main brand.


Student Work – Januar Rianto

February 21, 2010 | 3 Comments


Designed by Januar Rianto | Country: Malaysia

“The brief is to design an alcoholic bottled label as well as choose the right bottle, so it suits the concept chosen.”



February 19, 2010 | 9 Comments


Designed by AUGE | Country: Italy

“Castello is a brand which doesn’t have a big reputation and now is selling very well thanks to the new image. Bright plain colors and a new positioning. Since it’s born in 1997, the claim is: “Castello. The beer without a history”.  For this reason, every bottle literally speaks for itself (on the neck) saying things like: ‘No history is better than a boring history’, ‘Our history is still to be written’, Liquid youth’.


Kaliber Beer

February 18, 2010 | 1 Comment


Designed by Morris Pinewood | Country: Sweden

“Product and label design for Kaliber Beer and Åbro Breweries Sweden.”

Original Vodka & Gin

February 16, 2010 | 4 Comments


Designed by Morris Pinewood | Country: Sweden | Font: Plantin

“Label design for Original Vodka and Original Gin, Åbro Breweries Sweden.”


February 15, 2010 | 2 Comments


Designed by Boldrini & Ficcardi | Illustration: Eugenia Barocci | Country: Argentina

“A brand new wine from Spain named EL PUÑO. Inspirated in the 1930s street graphics of political protest. (The winery was founded in the middle 30’s during Franco’s dictature,   and their walls were hand painted with this kind of graphics).”

Adirondack Whisky

February 15, 2010 | No Comments


Designed by: Joe Farquharson | Country: United States

“Brand concept and packaging design for a fictional single malt whisky (spelled with no ‘e’, Scotch-style) and distillery based in upstate New York.

The bottle is tall and slim with broad shoulders; coupled with the contour lines used on the labels and the cylinder, it hints at the height and shape of the mountain range that it is surrounded by. Labels are set in muted brown and silver tones to highlight the strength of the whisky’s color. The brand name ‘Adirondack’ is printed vertically on the bottle’s front, transposed over the rear label graphic, adding depth and movement. All facets of the packaging honor the geography of the area it comes from while still presenting the simple, classy image popular with younger consumers.”

Bitter Sisters Cocktail Mixer

February 12, 2010 | 2 Comments


Designed by Shane Cranford | Country: United States

“The guys at Single Brothers Bar concocted a bitters so tasty, they had to bottle it. A brown medicine bottle was chosen, tipping a hat to the fact that bitters were originally sipped as a health tonic in the 1800’s. Eventually, bitters mingled with a more powerful beverage, becoming the cocktails we know a

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nd love today. So, it was only fitting that the Bitter Sisters Cocktail Mixer design be a throw back to the yonder years, with a flair for over embellishment, flourishes, elaborate type work and letterpress printing.”


The Optimist

February 12, 2010 | Comments Off


Designed by Greg Bennett | Country: United States

The Optimist is a self-promotional holiday wine bottle. Each year Siquis shows their clients how much they care by designing a custom wine bottle label just for them. The label is always created by a different designer in their creative department. This year’s graphic was designed to play on “is the glass half empty or half full” concept. Obviously, once the recipient rotates the bottle to fill their glass, the glass on the label becomes half full.


Cable Car Beer

February 10, 2010 | 2 Comments


Designed by <a hr

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ef=”” target=”_blank”>STRANGER & STRANGER | Country: United States

Stranger and Stranger specialize in packaging design for wines, spirits and beers.

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Lovely Package

Curating the very best packaging design