Lovely Package

Curating the very best packaging design

Naked King

March 15, 2010 | 3 Comments


Designed by BeetRoot Design Group | Country: Greece

Brief: a new winemaker contacted us in order to provide a visual identity to their new wine. The wine is of extremely high quality, but free from any filtering or chemical treatments So it sits there exposed, without any chemical aid for the consumer to taste it.

Kotton Beer

March 13, 2010 | 2 Comments


Designed by Dreamerworx | Country: Bulgaria

“Beer for the hard working tough guy. With no doodles, gold platings, any insignificent items whatsoever. Tough as an army boot.”


March 12, 2010 | No Comments


Designed by Pentagram | Country: United Kingdom

“Harry Pearce and his team have been commissioned to redesign the complete own brand range for Budgens and Londis stores.

The own brand range has three levels, Good, Better, and Best, and many of the redesigned Good Value range have already hit the shelves with Pentagram’s designs for Good Value Jaffa Cakes and Good Value Assorted Crisps winning the Quality Food Awards 2009.


Student Work – Drew Hamlet

March 7, 2010 | 2 Comments


Designed by Drew Hamlet | Country: United States

Beringer Vineyards – line of wines targeting 21-30 year olds. Used humor to show easy food pairings, sparking interest in the possibilities of dinner options.”


Villa Lyubimets

March 5, 2010 | 1 Comment


Designed by Jordan Jelev | Country: Bulgaria

The client wanted to use a simple labelform and some sort of typographic pattern as a background image. I did it by simply repeating the text “villa lyubimets selection”. In the colour background of the label the pattern was printed with selective UV matte varnish against the glossy background inks. The bird at the top of the labels has puf-up transparent varnish overprinted and the whole image there has a really sensible relief. Because of using metal coated paper, the whole bird looked like metal tin.


Fusion Beer

March 5, 2010 | 2 Comments


Designed by Depot WPF | Country: Russia

“The purpose: to create a visual image of a new beer for the young target audience of the local premium market. To develop a packaging design and unique form of the bottle (taking into account specific features of Chinese production). Not to try making so-called Mongolian design. The solution had to be worldwide.



March 4, 2010 | 1 Comment


Designed by Samy Halim | Country: France

Concept work from designer Samy Halim.

“The black edition is a special edition of a fake brand that I imagined, black because of its intense tone, the illustrations are drawn as if they were scratched on a slate. The typography is a painting style with some intended errors, I didn’t want to design it perfectly, this kind of cooked wine is designated to bars, cocktails and other opportunities. These three bottles can be exposed without a shame in a living room too.”


Liz Beer

March 4, 2010 | 2 Comments


Designed by Avraham Cornfeld | Country: Israel

“Packaging design and brand identity for Liz Beer Company. The beer comes in three types: Light, Dark and Blonde.”


Stranger & Stranger Christmas Gin

March 3, 2010 | No Comments


Designed by STRANGER & STRANGER | Country: United Kingdom

Last year champagne, this year gin. Thanks again to STRANGER & STRANGER for sending us one of their beautifully designed Christmas bottles. Hopefully it tastes as good as it looks.

“We sourced both the GIN – a specially commissioned small batch production to our own ‘secret’ recipe and the bottle. Everything was lovingly hand produced, including the labelling and packing of 300 bottles! This is the eleventh year we have produced a holiday gift bottle. We’re already starting to plan number twelve.”


Scribe Winery

February 27, 2010 | No Comments


Designed by Nothing: Something: | Country: United States | Fonts used: Bracketed Modern Display, Sackers Gothic

“At the epicenter of California winemaking, perched on a hillside overlooking the bay, this Sonoma winery occupies the very first parcel of land ever to produce wine in California. Emil Dresel, a German immigrant with only a vine in his rucksack, built the Dresel & Co. name into the most celebrated vineyard of its time , only to be felled 60 years later by prohibition.


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Lovely Package

Curating the very best packaging design