Alcohol | Lovely Package

The Waxed Bat

February 23, 2009 | 3 Comments

waxedbat1

“A super-premium, pitch dark, high alcohol wine. The bizarre brand name derives from a childhood memory of the winemaker. His father had some ancient bottles of wine stored in a cellar inhabited by bats which used to scare him as a boy. The bottles had wax seals on them. It was these elements that came together in his mind to give the term Waxed Bats.”

Continue…

Black Magic

February 23, 2009 | 1 Comment

black1

“The top of the pops produce for Small Gully, by wine maker Stephen Black. This limited edition wine represents the best of the Small Gully range and a wine personally developed by the mysterious Mr. Black. The concept was to produce a simple hand written, almost home made package, as if the wine maker had scratched the details of the wine into the bottle himself. A beautiful imported glass bottle was chosen that Mash then had laser etched. The words actually cut into the surface of the glass giving a great tactile and very raw feel. Something that screen printing could not achieve. The result was a cross between contemporary luxury and personalised roughness.”

Continue…

MadFish Sparkling

February 21, 2009 | No Comments

madfish

“The limited release MadFish Sparkling label was designed to work in sympathy with already famous Australian MadFish wine brand.”

Southern Gothic Wine

February 20, 2009 | 2 Comments

southern1

“I worked with the Grateful Palate a while ago on a series of wine labels, and they are finally available for sale. The theme was Southern Gothic, and I brainstormed some concepts with owner Dan Philips and designer Beth Elliot. They gave me a lot of creative freedom, and the typography was expertly done by Jeff Keedy. There are little bits of foil printed in the intricate framing elements.

I researched the imagery and stories from the region and time period to get inspired: some immediate triggers were kudzu, sprawling oak trees, and antebellum images like the Southern Belle.”

Continue…

Crane Sake

February 19, 2009 | 2 Comments

crane

Thanks to Boldrini & Ficcardi for sending us this Origami inspired design for Crane Sake.

ULLR

February 19, 2009 | 5 Comments

ullr1

“The peppermint schnapps category didn’t have a brand that truly represented the lifestyle of its audience. So we worked with Hood River Distillers to create ULLR, a libation for snow enthusiasts named after the Norse god of snow sports.”

Continue…

Belle’s

February 18, 2009 | 1 Comment

belles1

“Belle’s is a new beer product aimed squarely at the premium end of the market. Public Creative created the name, character, story and designed all the branding for Belle’s beer.”

Continue…

Branson Coach House

February 17, 2009 | 2 Comments

bch1

“This super premium wine is a simple typographic approach using 1 colour screen printing with a beautiful imported bottle from Saver Glass.”

Continue…

GUT OGGAU

February 17, 2009 | 3 Comments

gut1

“The Oggau Estate is a new wine growing estate that produces 9 wines with different characters. Each wine has its own individual character with its own story and complex, changing relationships. A wine family comprising of grandparents, parents and children with intrigue, secret affairs, arguments, colourful characters and the odd black sheep. A typical family clan.”

Continue…

Return of the Living Red

February 14, 2009 | 4 Comments

livingred1

“Mash has been involved with a variety of packaging and branding projects with Redheads Studio of McLaren Vale. At the top end of their fine wines is the ‘Return of the Living Red’. Packaging needed the usual unique Redheads touch. As this wine is non-vintage it has no age (the 2 grape varieties coming from different vintages). This was a complex fine wine with no listed age; a mysterious and intriguing wine. To compliment this the nature of the product, Mash developed a concept to create a small pack containing missing and/or suppressed crime files implying the existence of the living dead in and around the vineyards. With use of disturbing illustrations and fascinating old photos on a toothy uncoated paper the concept was bought to life. A slip knot with old twine and a deep red wax dipped bottle went with the old crime file folder to create one of our favorite wine packaging pieces.”

Continue…