Alcohol | Lovely Package

First Drop Wines

March 3, 2009 | 1 Comment

firstdrop1

“Over the past year Mash has been working with the award winning First Drop Wines to produce a variety of labels. Featured here are Jr Gantos, The Red One, Mothers Ruin and Two Percent. Mash worked with San Francisco based Illustrator Rueben Rude who helped illustrate the Two Percent label. Stay tuned for two more First Drop projects. Currently a work in progress that includes a flagship product; said to be the holly grail of wines”

Continue…

Capel Vale Debut

March 1, 2009 | No Comments

capevale1

“Capel Vale Wines new contemporary range of wines is aimed directly at the unpretentious customer – fresh, drink now wines which are sold throughout the world.”

Great Divide Brewing Co.

March 1, 2009 | 3 Comments

great_divide1

“Brief: Convey superior quality, hand-crafted beers. Original: Mixed letter sizes suggest too casual approach to brewing. Individual beer icons, including mountain biker, rock climber, skier, are Colorado cliches. Redesign strategy: Overall block letter identity implies unapologetic, strong-flavored brewing style. Within overall line, individual beers are characterized by whimsical, cutout silhouettes.”

Continue…

Trixey Gentleman’s Club

February 28, 2009 | No Comments

trixey

“Branding for an art-deco, Chicago jazz club style restaurant. The logo is written in a new font, specifically made for this project, inspired by the Chrysler building. The branding consist of different sets of block typography over art-deco patterns and frames, trying to import the style into modern Hebrew.”

Small Gully

February 27, 2009 | No Comments

smallgully

“Mash has been lucky enough to develop 3 ranges of Small Gully wine and re-vamp another 1. Pictured here are wines from the Formula and Concoction range. Stephen Black is the man behind the Small Gully range and served as Mash’s inspiration for these wines. Mr.Black was a accomplished chemist in a past life developing ground breaking antibiotic medicines, hence the old chemist ’Formula’ notes and imagery based on the old medicine.”

Estate Black

February 26, 2009 | 1 Comment

black

Drum

February 25, 2009 | 1 Comment

drum1

“Drum is a new beer product aimed squarely at the late night club scene. Public Creative created the name, character, story and designed all the branding for Drum.”

Continue…

Pinelli Wines

February 24, 2009 | 2 Comments

pinelli1

“Located in Western Australia’s Swan Valley region, Pinelli’s is a traditional family owned winery with old fashioned methods and values. The ‘Crest’ logo developed for them and subsequent promotional material & labeling system helps reflect this traditional appeal and re-enforce a sense of history, and old fashioned values while projecting a modern, clean and visually appealing look and feel.”

Continue…

The Waxed Bat

February 23, 2009 | 3 Comments

waxedbat1

“A super-premium, pitch dark, high alcohol wine. The bizarre brand name derives from a childhood memory of the winemaker. His father had some ancient bottles of wine stored in a cellar inhabited by bats which used to scare him as a boy. The bottles had wax seals on them. It was these elements that came together in his mind to give the term Waxed Bats.”

Continue…

Black Magic

February 23, 2009 | 1 Comment

black1

“The top of the pops produce for Small Gully, by wine maker Stephen Black. This limited edition wine represents the best of the Small Gully range and a wine personally developed by the mysterious Mr. Black. The concept was to produce a simple hand written, almost home made package, as if the wine maker had scratched the details of the wine into the bottle himself. A beautiful imported glass bottle was chosen that Mash then had laser etched. The words actually cut into the surface of the glass giving a great tactile and very raw feel. Something that screen printing could not achieve. The result was a cross between contemporary luxury and personalised roughness.”

Continue…