February 28, 2013 | 3 Comments
Designed by R/West | Country: United States
“Paromi Artisan Tea Company came to R/West looking for a complete brand overhaul. Their product was premium and unique, but lacked shelf presence and storytelling. Through new packaging, including a custom glass bottle, we painted the picture of Paromi’s worldwide search for unmatched ingredients. The brand revival made an immediate impact as Whole Foods picked up Paromi across most of the continental United States.”
February 26, 2013 | 3 Comments
Designed by Williams Murray Hamm | Country: United Kingdom
“Purity Soft Drinks, today unveils plans to completely overhaul its leading brand – JUICEBURST™, which will be completely digitally interactive using Blippar technology. The brand, valued at £30 million, will receive a new look and feel and marketing campaign to support the launch.
New packaging, created by London based brand design agency, Williams Murray Hamm, will be unveiled at the start of February making JuiceBurst ‘the world’s first digitally interactive soft drink brand.’ New to the industry, the interactive labelling will be incorporated across the entire JuiceBurst range. The fruit on each label will literally burst off-pack for consumers who have the easy-to-download Blippar app on their smart phones. The exploding fruit will reveal links to JuiceBurst social media channels inviting further consumer engagement including consumer competitions.”
February 20, 2013 | No Comments
Designed by Blanc | Country: Sweden
“7215 is an all organic brand that specializes in coffee and chocolates with their own trademark – Organic Quality Coffee. 7215 wanted a modern and exclusive look for their products. The key words being Quality, Robust, Exclusive and Trendy. The aim is to get fashionable and wealthy city people, with a desire to choose organic products, to buy their high quality products and visit their coffee shops. The logo was created to capture the robust nature of coffee with the blackness of the font, together with the sense of exclusive quality in the stamped red seal.”
February 14, 2013 | No Comments
Designed by Glasfurd & Walker | Country: Canada
“The Juice Cleanse is The Juice Truck’s latest product to launch in Vancouver BC. The Juice Truck engaged Glasfurd & Walker to work on positioning, naming, identity, packaging, and art direction as an extension of their already successful brand.
The cleanses come in 3, 5 and 7 day durations with a total of 12 packaged juices. Each Juice Cleanse is designed to promote overall health, energy and happiness. The brand is not focussed around a diet or starvation cleanse and were carefully formulated with their nutritionist to achieve maximum results, with flavour and taste being of primary importance. A health conscious and ethical approach to cleansing needed to be communicated in an educational, yet light hearted and friendly way.The brand language is a development and extension of the Juice Truck identity that uses light humour and direct, no-fuss language and iconography to communicate their products offer.
As with many cleanses, there are juices that focus on nutritional benefits over aesthetic appeal, therefore brand imagery was created that highlighted the core ingredients and freshness of the juices with distinct style and colour for promotional and brand material.”
February 11, 2013 | 1 Comment
Designed by Randi Sjaelland | Country: Denmark
“This concept project was a BA school assignment. A corporate identity assignment to redesign Thise Mejeri, which is a danish dairy.
The target group for this particular milk brand are the consumers who value quality, niche products, uniqueness and design. Therefor this high-end packaging is aimed at the more secluded department stores and high-end retailers.
The CI was inspired by old milk glass bottles and round shapes which inspiration is reflected in the logo and packaging.”
February 9, 2013 | 1 Comment
Designed by Butcher & Butcher ltd | Country: New Zealand
“Originally designed in 2009 Eighthirty Coffee Roasters asked Butcher & Butcher ltd to refresh their packaging for 2013. The packs talk directly to your taste buds, celebrating subtle differences in each flavour, origin and blend.
We maintained a simple colour palate, while the ephemeral typographic treatment allows each pack to have a unique voice, yet change as the coffee flavours and brand evolve over time.”
December 15, 2012 | 1 Comment
Designed by Mountain | Country: The Netherlands
“Jupiler has become the iconic beer brand for ‘real men’ in the Benelux. But sometimes, even ‘real men’ want to enjoy a refreshing drink without the sweetness and without the alcohol.
Jupiler Force is a real innovation in the soft drink category. A naturally brewed soft drink with a familiar taste that only Jupiler drinkers know and love.
Mountain attacked the challenge by asking ‘how can the bull step into the world of soft drinks without loosing its identity as a real man’s beer?’
The answer, the bull and the typography became one entity where the horns of the bull form the ‘C’ in Force in a playful and powerful way. Combining the ‘typographic bull’ with a fresh and lively colour palette created a forceful design that literally steps of the shelves.”
December 11, 2012 | No Comments
Designed by Katerina Teterkina | Country: Russia
“This tea packaging design was created for the JAFF TEA brand from Sri Lanka. The idea of using a champagne bottle shape for the tea can came from the client. The task was to create the graphics for it, which would emphasize the festive mood of the packaging and make customers buy it as a present.”
December 10, 2012 | No Comments
Designed by Diane Von Furstenberg | Country: United States
“Diane Von Furstenberg & Evian® have partnered to design the latest limited edition bottle, which reflects a playful celebration of life.
For the collaboration, DVF drew inspiration from her personal relationship with evian water and her own love of life: “I am so excited about this collaboration because I have always loved evian and I think drinking water is one of the most important things we can do to love ourselves and love is life! To me it is all about living life to the fullest and I am so proud to work with evian to spread such an important message,” said Diane Von Furstenberg.
Diane von Furstenberg is the first American and female designer to join the renowned group of designers who have previously collaborated with the brand including Issey Miyake, Paul Smith, Jean Paul Gaultier, Christian Lacroix and Courrèges. Since launching in 2008, more than 10 million limited edition bottles have been sold in over 150 countries.
The bottle, composed of 100% recyclable packaging, is sealed with evian’s new screw cap design. The bottle also features a nod to DVF’s iconic mantras with “Water is Life is Love is Life is Water is..” which graces the bottle with her own distinct handwriting along with the ubiquitous heart DVF logo in a special hue of red, created exclusively for the Evian® collaboration.”
December 4, 2012 | 3 Comments
Designed by Morgan Sterns | Country: United States
“The Restored water identity and packaging concept was strongly influenced by the process of taking highly treated wastewater that would have previously been discharged into the Pacific Ocean and purifying it using a three-step advanced treatment process. My main objective was to create a brand that would be a blueprint for water agencies throughout the world in order to help solve local water supply issues.
The logo and identity concept was inspired by patterns found in groundwater filtration systems while the packaging concept inspiration came from mixing clean lines with stainless steel, glass, and recycled wood materials. The final system resulted in the creation of a line of reusable water canteens that convey a modern and minimalistic approach to design while still functioning as a piece of art in the household.”