Lovely Package

Curating the very best packaging design

Dark Matter

May 14, 2012 | 5 Comments

Designed by Astronaut Studio | Country: United States

“Sure you COULD Photoshop coffee grounds into Pegasus form. But wouldn’t you rather dump some grounds on the table and do it yourself? It took longer, yes, but pushing grounds on paper with an X-acto blade tends to be a much richer experience than pushing pixels with a cursor.

Dark Matter is a custom blend of small-batch roasted coffee with original package design developed as a 2011 holiday gift for Astronaut Studio’s clients, partners and vendors. The image of the Pegasus is actual coffee grounds hand-tooled into the form of a Pegasus. The concept and design is a deliberate play on the agency’s brand identity.”

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Student Work – Katerina Teterkina

May 7, 2012 | 3 Comments

Designed by Katerina Teterkina | Country: Russia

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Student Work – Mike L. Perry

April 27, 2012 | No Comments

Designed by Mike L. Perry | Country: United States

“Trail mix packaging for three of the most popular mountains durring the Gold Rush. Packaging includes a thick cardboard outer layer to protect the mix inside along with a heavy duty grommet so that you can attach the mix to your carabiner for your hike.”

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Tesco Herbal Tea

April 20, 2012 | 5 Comments

Designed R Design | Country: United Kingdom

“R Design was briefed to redesign and realign Tesco’s standard fruit and herbal tea range.

In a growing and evolving market, messages and product benefits were often being confused and overlooked by busy consumers.

Our creative direction was to strip back all the graphic confusion and clearly and simply to communicate the product, variety and benefits.”

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Student Work – Pavel Kulinsky

April 13, 2012 | 8 Comments

Designed by Pavel Kulinsky | Country: Russia

“Student concept for coffee cream packaging. The name “Krinka” is Ukrainian for a jug of milk or cream. I thought that the form of traditional Ukrainian jug would be a nice package form.”

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Student Work – Pavla Chuykina & Ann Moiseenko

April 11, 2012 | 2 Comments

Designed by Pavla Chuykina & Ann Moiseenko | Country: Russia

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Student Work – Samantha Hartill

April 6, 2012 | 10 Comments

Designed by Samantha Hartill | Country: United Kingdom

“Coffee beans go through a rigorous process to be ‘stripped down to their natural form.’ Therefore, by the end stage of the process – the bean is ‘Naked.’ This is the rationale behind the name, theme and strap line of this coffee brand.

Coffee is a drink favoured by an adult audience. Therefore, the theme and copyright behind this brand will appeal and be understood by the intended audience.”

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Student Work – Stephen Prado

March 28, 2012 | 1 Comment

Designed by Stephen Prado | Country: Norway

“The assignment was to redesign for Vittoria Espresso Coffee 500g packaging to convey a premium product. I went for a minimalistic approach by only using one color, removing all the unnecessary graphics and going for a clean look. The color is a mixture of dark brown and a hint of purple, inspired by the coffee fruit.”

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Grady’s Cold Brew

March 13, 2012 | 5 Comments

Designed by Tom Alberty | Country: United States

“New Orleans–style coffee concentrate that’s brewed and bottled by hand in Brooklyn, New York. Each batch is made by steeping a special blend of freshly roasted coffee and chicory in water overnight, then removing the grounds using a two-step filtration process. What’s left? A bold, velvety-smooth liquid concentrate that can be mixed with milk or water—served over ice or steaming hot.”

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Mayaland Coffee

March 9, 2012 | 3 Comments

Designed by Renato Barrios | Country: Guatemala

“Mayaland Coffee set out to become the leading world brand of Guatemalan Coffee. The idea was to create a compelling graphic image that could communicate the essence of Guatemala, a colorful and vibrant country that produces some of the best coffees in the world.”

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Lovely Package

Curating the very best packaging design


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