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Elmwood Revamps Whiskas: A New Brand Identity and Packaging Design for the Digital Age
Discover the transformation of Whiskas from a legacy brand into an experience-driven one. The updated identity and packaging design amplifies distinctive brand assets, creating an emotional connection with pet parents in a digital-first world.
Gatorade Expands Portfolio with Launch of Electrolyte-Infused Water
Gatorade, popular for its sports drinks, introduces a new product – Gatorade Water. Designed for active individuals seeking all-day hydration, this unflavored drink is infused with electrolytes and packaged in 100% recycled material.
Lush Beer Packaging Design by Blackmoon Studios Illustrating the Evolution of Vietnam’s Beer Market
“Vietnam’s beer market is shifting towards lighter options, driven by younger, health-conscious consumers. Breweries are responding with new products and refreshing package designs that balance tradition with modern lifestyle demands.”
Fortnum & Mason’s Inclusive Valentine’s Range: A Design Bridge and Partners Collaboration
“Design Bridge and Partners collaborated with Fortnum & Mason to create a visually captivating Valentine’s Range for 2024. The design celebrates all forms of love, featuring a canvas of graffiti hearts and symbols of love.”
Art Meets Craftsmanship in BrewBeak Beer Series Packaging Design
“BrewBeak Beer Series Packaging Design artfully fuses craftsmanship and art, reflecting the brand’s philosophy and the beauty of nature. Through minimalist design and bird-themed illustrations, each package uniquely represents different beer varieties, creating a memorable and sophisticated brand identity.”