September 27, 2011 | 8 Comments
“The brand is named Real Juice with the idea of how the brand should be. That is friendly and subtly quirky. ‘VAG Rounded’ is used for the logotype to suit the characteristics of the brand. Real Juice is aimed at mid market consumers. I wanted to create a sense of familiarity and comfort by borrowing the fundamental aesthetics of real fruits. That is achieved through minimal and careful execution via photography and typography.”
September 23, 2011 | 3 Comments
Designed by Family Design Co. | Country: New Zealand
“Family was approached by a not-for-profit organisation that is helping the villages of Fiji to produce and package their coffee from local Fijian villages. Targeted at the tourism market in Fiji, the brief was to come up with the complete package. Brand name and story, positioning, point of difference, unique look and feel, cultural cues and personality. Our concept “Hello Coffee” came to life with the idea that a real coffee drinker loves their daily brew so much they could almost speak to it! This is currently on the market as Hello Coffee but will change to Bula Coffee to relate directly to the Fijian community within the coming months.”
September 22, 2011 | 4 Comments
Designed by Gooder Companies | Country: United States
“After 10 years of success within the retail marketplace, and much appreciated recognition from the design world, ITO EN engaged Gooder Companies to update the Teas’ Tea Unsweetened lineup we created back in the day. With lessons learned from shelf placement to overseas print production, we fine tuned and tweaked the new design to answer retail challenges without loosing the essence, freshness and power of the original.”
September 15, 2011 | 15 Comments
Designed by Brandon Sim | Country: Singpore
“As a part of my packaging class at Nanyang Polytechnic School of Design in Singapore we were asked to create a new cafe brand/identity and to design the packaging. The design was inspired by victorian patterns and laser cutting was used in making the coaster and the P.O.P. box.
September 11, 2011 | 7 Comments
Designed by Turner Duckworth | Country: United States
“The latest evolution in Diet Coke’s iconic “Stay Extraordinary” campaign features a modern new look for fall on the Diet Coke aluminum can and a series of new ads on television and out-of-home. The ads connect with consumers using the witty and smart tone that marks the unique voice of Diet Coke.
The can design, created by San Francisco-based design agency Turner Duckworth, features a section of the Diet Coke logo, cropped to feature the “D” and the “k,” set against the brand’s signature silver backdrop, creating a bold look for fall. Despite the change, the great taste remains the same and the can will still be easy to recognize as the number two beverage brand and number one zero-calorie brand in the nation.
“The new Diet Coke design is at once understated and overstated,” said David Turner, partner Turner Duckworth. “The understatement of a monogram, rather than the full name, and the overstatement of the extremely enlarged logo, both demonstrate the brand’s renewed self-confidence.”
The new package design has inspired the overall visual identity of Diet Coke, and has been featured in recent digital and out-of-home activations. In a Twitter promotion in July, Diet Coke designed mini-fridges stocked with Diet Coke that were delivered to the brands most loyal followers. In the outdoor campaign, the cropped-logo design is featured in placements around the country.”
September 8, 2011 | 3 Comments
Designed by House of Courrèges | Country: France | Buy it
“This design combines evian’s free-minded spirit with the House of Courrèges’ nonconventional creativity.
Courrèges, approaching the eve of its 50-year anniversary, is known for pioneering key trends though the decades, from having discovered pants for women in 1963 to starting the mini-skirt revolution. The house of Courrèges is driven by the will to free women from the classical conventions of fashion by developing new forms, implementing new materials and using vibrant colors.
The evian bottle by Courrèges, launching globally September 8, features the design house’s elegant white and pink emblematic flower (introduced in 1967) on the backdrop of evian’s iconic glass bottle silhouette. Printed with organic ink for the first time, the bottle is composed of 100% recyclable packaging.
To celebrate its launch in conjunction with Fashion’s Night Out, evian will be introducing the bottle at Jeffrey New York and Courrèges, 40 Rue François 1er, Paris, where the design will be on display.”
September 2, 2011 | 2 Comments
Designed by Manic Design | Country: Singapore
“We worked with long-time client Dilmah Tea to design a new look for the t-Series range of some 40-plus teas. Each label features its own unique brewed leaves infused on a block-colour background. The result is a vibrant collection of tins, all with their own matching sticker seals and unique tea quotes.”
August 5, 2011 | 2 Comments
Designed by Fernando Malta | Country: Brazil
“Special Edition Bottle Sleeve for the event 4º Gastronomic Festival of Brasilia 2007. Pattern and Color Code based on kitchen utensils and food elements. A serie of bottles.
This project was designed as a Senior Designer at Oz Design.”
July 20, 2011 | 5 Comments
Designed by Saatchi & Saatchi Belgrade | Country: Serbia
“Packaging created for Booster Energy Drink in serbia as follow up to the accompanying advertising campaign. ‘more energy – more fun’. The box is made from cardboard simple to keep production costs low and make them easy to manufacture. The design was kept simple by only using a few colours which also helped reduce printing costs.”
July 12, 2011 | 1 Comment
Designed by Pau Puig Vázquez | Country: Spain
“In a market as saturated as the milk, comes Onlymilk, a new brand with the intention communicate the purity of milk. An all white package with only the necessary information highlighting the various types of milk.”