Lovely Package

Curating the very best packaging design

Coffee Lovers

April 22, 2011 | 4 Comments

Designed by gardens&co. | Country: Hong Kong

“Coffee Lovers provides single origin coffee beans with its signature roast. We worked closely with the owner to re-develop the brand image from strategy, branding, packaging to website. After many hours of cupping, we brewed a unique packaging system to indicate the characters of different beans. At the same time, each type of coffee bean has its own symbol to visualize the favor. The selection of the design direction, colors and materials were based on the company philosophy – The Beauty of Simplicity. We tried to keep our marks as minimal as possible.”

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XANGO Distributor Kit

April 21, 2011 | 3 Comments

Designed by Wesley Thomas | Country: United States

“XANGO, a leading health and wellness company, needed a redesign of their Distributor Kit. At the same time they were looking to mature their brand but retain the essence of what made them stand apart. Clean lines and typography along with vibrant colors and emotive photography evoke the spirit of the tagline, “Life. As it Should Be.” The cover sports an embossed logo and soft touch coating. The inside cover is also soft touch with a spot varnish pattern. The interior pages are printed on uncoated paper giving the entire piece a unique feel. This kit is often the first contact distributors/customers have with the company so it was important that the piece communicated the brand thoroughly to serve as a centerpiece.”

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FreshColor Coffee

April 3, 2011 | 2 Comments

Designed by Benjamin Dooling | Country: United States | Fonts used: Gotham, Soho

“Designed and screen printed on kraft paper stand-up pPouches and gusseted bags filled with locally roasted coffee, with a message aimed at specific target audiences emphasizing on the skill set of typography, packaging and hands on creativity.

The design allows for placement of a “date roasted” area by using a traditional alphanumeric stamp giving a very custom and authentic effect on a carefully crafted bag.

Word play and large type throughout the packaging to reinforce portfolio and website theme of FreshColor (recently moved to benjamindooling.com).

Inside of the bag contains a small card reading “lets talk over a cup of coffee”.”

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Jed’s Coffee Co.

March 30, 2011 | 4 Comments

Designed by Shine | Country: New Zealand

“The mainstream coffee segment in New Zealand had the potential to be stimulated by an exciting new product that did not confine itself to the old category norms.

The opportunity was to demystify the Roast and Ground category by removing the coffee  jargon, be more open and informative to the consumer. Jed’s Coffee Co. stands for Just Great Coffee.

Easy to follow design points you to plunger/filter or beans and takes you through the 3 easy steps in strength – mild, medium and strong.

With a clean, modern look, Jed’s is designed to ping out on shelf in a heavily cluttered market.”

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Good Co.

March 28, 2011 | 3 Comments

Designed by Landor | Country: Australia

“o give the brand its voice, we took inspiration from the shops’ office-lobby locations and borrowed the corporate speak that a professional endures daily. The name we chose, Good Company Coffee, or Good Co. for short, is a dual play on the ideas of “being in good company” and “enjoying good coffee.” Language plays an important role in the expression of the Good Co. brand, and through the use of double meanings and wordplay, we turned business jargon into dryly comedic, relevant commentary that also describes the varieties of coffee. The brand voice works in tandem with a black-and-white illustration–based visual style that similarly draws from corporate culture with infographics, iconography, stylized charts, and graphs. From the store environment, menus, packaging, and barista behavior—it all adds up to a strong and entertaining experience.”

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Off.

March 28, 2011 | 2 Comments

Designed by Julian Hrankov | Country: Germany

“Off. was developed as a concept buttermilk drink (with real vanilla) for Arla Foods.

Off. acts as a counterpart to the oversaturated market & philisophy of energy drinks/products. Instead of always pushing forward, Off. encourages the opposite, get offline, unplug. Take a little time off and recharge your batteries naturally, with the aid of Off.”

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Student Work – Sofie Ehlers

March 22, 2011 | 6 Comments

Designed by Sofie Ehlers | Country: Denmark

Coffee Bag is a fictitious brand of instant coffee which is packaged in individual mesh bags, and is brewed the same way you would tea.

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Student Work – School of Visual Communication

March 16, 2011 | 2 Comments

Designed by Kasper Vindeloev, Asger Hagemann, Kristoffer Hvitfeldt & Stefan Björklund | Country: Denmark

A student project for Mr. and Mrs. T drink mix. The assignment was to redesign the bottles and graphics for the European market.

Starbucks

March 11, 2011 | 10 Comments

Designed by Starbucks & Lippincott | Country: United States

“From the start, we wanted to recognize and honor the important equities of the iconic Starbucks logo. So we broke down the four main parts of the mark — color, shape, typeface and the Siren. After hundreds of explorations, we found the answer in simplicity. Removing the words from the mark, bringing in the green, and taking the Siren out of her ring. For forty years she’s represented coffee, and now she is the star.

The details came next. The 20-year old logo was built in the early days of AutoTrace and it showed — points everywhere. We improved composition, brought in more sophisticated stroke width and spacing and a smoother line flow. When it came to her — the Siren — we enhanced her form in subtle ways, smoothing her hair, refining her facial features, weighting the scales on her tail to bring the focus to her face. We enlisted the branding firm of Lippincott to help with these refinements, and give us a better global perspective on the entire identity system.”

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Demmers Teehaus

March 9, 2011 | 1 Comment

Designed by Anna’s Visual Bakery | Country: Hungary

“This tea-packaging was done for the Austrian Demmers Teehaus. The company celebrates its 30th Jubilee this year, and they needed a special package for their Jubilee-blend.”

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Lovely Package

Curating the very best packaging design


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