October 15, 2011 | 1 Comment
Designed by Marx Design | Country: New Zealand
“Bebida Tropical enlisted the help of Marx Design to develop a new coconut water brand for the Dubai market. Cocolino was the result, designed in two formats: glass bottle and aluminium can. To represent Cocolino’s inherent freshness and purity, we chose to incorporate elements from nature into the design. Fresh green coconuts, a blue tropical orchid and a palm leaf texture running through the logo, help communicate the source of the product as well as its refreshing and wholesome properties. To compliment those blue/green shades, we decided to use a crisp metallic silver as a background, overlaid with a tone-on-tone pattern. On the raw can substrate version of Cocolino, this pattern becomes more distinct the colder the can gets.”
October 6, 2011 | 8 Comments
“Milko is a Swedish milk producer. There has been a recent downward trend in sales, our task was to make a redesign to boost sales on milk. Bottled water and vitamin supplements have increased in sales, we want to highlight milk as a healthy and natural alternative. By focusing on the freshness we gave a new input on milk.”
October 5, 2011 | 2 Comments
Designed by Hybrid Design | Country: United States
“As the brand increased exposure and popularity, FRS wanted to bring new audiences into the brand who were looking for a healthy performance beverage with great taste.
Hybrid Design, San Francisco, amplified the flavor appeal by redesigning their core packaging to feel less like a supplement and more like a flavorful beverage. “We considered their top selling flavors as well as new additions to the line, and looked to visually represent the fruit juices in each flavor through the use of delicious imagery and bright colors” said Dora Drimalas, partner, Hybrid Design.
Six single serve 11.5 cans now feature bold fruit graphics and a color palette which evoke their natural fruit flavors and refreshing taste.”
September 30, 2011 | 7 Comments
Designed by Interabang | Country: United Kingdom
Branding and packaging design for a new caffeinated water – JUST – the first of its kind available in the UK.
September 29, 2011 | 6 Comments
Designed by Khadia Ulumbekova | Country: Russia
“The brief was to create a package for three varieties of tea (black, green and hibiscus). Natural, eco-friendly colors and textures were used requiring less energy and chemicals. Designed with the utmost care of nature in mind.”
September 27, 2011 | 8 Comments
“The brand is named Real Juice with the idea of how the brand should be. That is friendly and subtly quirky. ‘VAG Rounded’ is used for the logotype to suit the characteristics of the brand. Real Juice is aimed at mid market consumers. I wanted to create a sense of familiarity and comfort by borrowing the fundamental aesthetics of real fruits. That is achieved through minimal and careful execution via photography and typography.”
September 23, 2011 | 3 Comments
Designed by Family Design Co. | Country: New Zealand
“Family was approached by a not-for-profit organisation that is helping the villages of Fiji to produce and package their coffee from local Fijian villages. Targeted at the tourism market in Fiji, the brief was to come up with the complete package. Brand name and story, positioning, point of difference, unique look and feel, cultural cues and personality. Our concept “Hello Coffee” came to life with the idea that a real coffee drinker loves their daily brew so much they could almost speak to it! This is currently on the market as Hello Coffee but will change to Bula Coffee to relate directly to the Fijian community within the coming months.”
September 22, 2011 | 4 Comments
Designed by Gooder Companies | Country: United States
“After 10 years of success within the retail marketplace, and much appreciated recognition from the design world, ITO EN engaged Gooder Companies to update the Teas’ Tea Unsweetened lineup we created back in the day. With lessons learned from shelf placement to overseas print production, we fine tuned and tweaked the new design to answer retail challenges without loosing the essence, freshness and power of the original.”
September 15, 2011 | 15 Comments
Designed by Brandon Sim | Country: Singpore
“As a part of my packaging class at Nanyang Polytechnic School of Design in Singapore we were asked to create a new cafe brand/identity and to design the packaging. The design was inspired by victorian patterns and laser cutting was used in making the coaster and the P.O.P. box.
September 11, 2011 | 7 Comments
Designed by Turner Duckworth | Country: United States
“The latest evolution in Diet Coke’s iconic “Stay Extraordinary” campaign features a modern new look for fall on the Diet Coke aluminum can and a series of new ads on television and out-of-home. The ads connect with consumers using the witty and smart tone that marks the unique voice of Diet Coke.
The can design, created by San Francisco-based design agency Turner Duckworth, features a section of the Diet Coke logo, cropped to feature the “D” and the “k,” set against the brand’s signature silver backdrop, creating a bold look for fall. Despite the change, the great taste remains the same and the can will still be easy to recognize as the number two beverage brand and number one zero-calorie brand in the nation.
“The new Diet Coke design is at once understated and overstated,” said David Turner, partner Turner Duckworth. “The understatement of a monogram, rather than the full name, and the overstatement of the extremely enlarged logo, both demonstrate the brand’s renewed self-confidence.”
The new package design has inspired the overall visual identity of Diet Coke, and has been featured in recent digital and out-of-home activations. In a Twitter promotion in July, Diet Coke designed mini-fridges stocked with Diet Coke that were delivered to the brands most loyal followers. In the outdoor campaign, the cropped-logo design is featured in placements around the country.”