March 11, 2011 | 10 Comments
“From the start, we wanted to recognize and honor the important equities of the iconic Starbucks logo. So we broke down the four main parts of the mark — color, shape, typeface and the Siren. After hundreds of explorations, we found the answer in simplicity. Removing the words from the mark, bringing in the green, and taking the Siren out of her ring. For forty years she’s represented coffee, and now she is the star.
The details came next. The 20-year old logo was built in the early days of AutoTrace and it showed — points everywhere. We improved composition, brought in more sophisticated stroke width and spacing and a smoother line flow. When it came to her — the Siren — we enhanced her form in subtle ways, smoothing her hair, refining her facial features, weighting the scales on her tail to bring the focus to her face. We enlisted the branding firm of Lippincott to help with these refinements, and give us a better global perspective on the entire identity system.”
March 9, 2011 | 1 Comment
Designed by Anna’s Visual Bakery | Country: Hungary
“This tea-packaging was done for the Austrian Demmers Teehaus. The company celebrates its 30th Jubilee this year, and they needed a special package for their Jubilee-blend.”
March 8, 2011 | 5 Comments
Designed by Inhouse | Country: New Zealand
“London calling… Identity design for new London Roastery, Bar & Restaurant — Caravan. They roast their own coffee on site, the food is universal, inspired by the flavours of the world — and it’s all cooked by Miles Kirby, former Head Chef of The Providores. Caravan is contemporary with a nod to the values of a hand-made artisan history. Black thermo ink on a lush matt stock makes for a trailer full of happiness.”
March 7, 2011 | 1 Comment
Designed by Creature | Country: United States
Creature, the Seattle and London-based international creative agency has revamped a suite of brand visuals for sports hydration brand, Nuun.
Hot on the heels of its work rebranding Starbuck’s-owned, Seattle’s Best Coffee, Creature was tasked with evolving Nuun’s visual identity to increase appeal on- and offline. Nuun aims to reach a broader demographic of professional, amateur, and aspiring athletes, inviting new users without losing credibility with core customers. The re-brand marks a departure away from the science-heavy nature of the category.
March 6, 2011 | 1 Comment
Designed by Adrian Gilling | Country: United States
“L Donatellé is a packaging concept for a line of family-owned, premium teas. For the packaging, I wanted to represent the delicate nature of tea-leaves through the subtle use of ornamentation, while also playing on the bold nature of Earl Grey tea, as reflected in the color scheme and packaging structure.”
March 4, 2011 | No Comments
Designed by Isusko | Country: Spain
Packaging proposal for Gorobel, the new brand of premium basque water.
March 2, 2011 | 5 Comments
Designed by Boheem | Country: Australia
“One Tree Coffee Co is a boutique Espresso Bar in Newcastle NSW. They offer a small range of quality coffee blends, and wanted to offer their very own iced coffee – bottled in the store and sold within a day. The labels are designed so that they can be easily marked by hand with the details of the contents. The overall aesthetic for One Tree Coffee Co takes reference from the coastal city’s coal and steel industries as well as the old railways used for transport of these goods. The design of these labels uses elements found in vintage train tickets and railway signs.”
March 1, 2011 | 8 Comments
Designed by TracyLocke | Country: United States
“7up has launched a new global brand design created by TracyLocke New York, which is being rolled out in several countries around the world (non-U.S.) where the 7up brand is owned by PepsiCo. The TracyLocke work also includes new point-of-sale and through-the-line imagery.
The design goes back to the core elements that define 7up: lemons, limes, bubbles and refreshment. Beginning with a clear emphasis on the iconic number 7, the packaging brings to life vibrant citrus colors, fun bubbles and a clean, contemporary approach to the logo. Three different styles are available to markets (graphic bubbles, graphic fruit and real fruit) to conform to local packaging rules.”
March 1, 2011 | 10 Comments
Designed by Gauthier | Country: Canada
“For the New Year, Gauthier has offered to all its clients a glass bottle that had many things to contest. Let’s eliminate plastic bottles and lift our glasses to the power of glass!
Created under the theme of resistance, the box is classic and clean on the exterior. However, once the bottle is opened, the box pannels laterally detach themselves. Just like an explosion, the words crash and call to the mass power of water drinkers.”
February 27, 2011 | 4 Comments
Designed by Taylor Goad | Country: United States
“In the year 2050, America’s national debt has reached an all-time high of 150 trillion dollars. As such, they have decided that they can no longer afford traditional foreign aid. Enter Foreign-Ade, a traditional American lemonade designed to win the hearts of the people we’re currently invading and terrorizing.
Foreign-Ade is patriotic, propaganda and Americana at it’s finest. Foreign-Ade has added electrolytes to convert the infidels to democracy. Scientists speculate that repeated exposure to the drink will actually spread democracy around the world. If nothing else, it quenches a wicked thirst and makes Americans feel better about themselves.”