Lovely Package

Curating the very best packaging design

All About Tea

February 23, 2011 | 4 Comments

Designed by Moving Brands | Country: United Kingdom

“All About Tea is an expert wholesale tea distributor based in Portsmouth, UK. They source their tea from remote regions, to bring the best of the worlds flavours to a global audience. Their offer extends from classic varieties to specialist blends. Their ambition was to hone their wholesale offer while satisfying the need to reach new audiences. They wanted to keep the warehouse feel but also establish a loyal consumer group who felt they were getting premium quality at wholesale prices.

Moving Brands were tasked with creating a new identity that would stand out in a “sea of sameness.” The identity needed to work effectively across their existing wholesale market, and enable them to grow into retail channels. It was also vital to communicate the founder’s passion for the art and intricacies of tea.

Our assessment of All About Tea brought to light the company’s inherently metronomic delivery, the quality and rigour of their service and products, and their unparalleled passion for tea. We wanted to bring this story and way of operating to the forefront with their new identity.”

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Stumptown

February 22, 2011 | 7 Comments

Designed by The Official Manufacturing Co. | Country: United States

“After almost a decade of stickered coffee bags, Stumptown’s founder Duane Sorensen decided they needed something new. He had a bag with a slit in the front and wanted a way to display a ton of information about growers, farms, flavors, and more. The result was to make colour-coded cards for each region, with latitude/longitude locations, elevations, descriptions and certifications.”

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Les Tropeziennes

February 20, 2011 | 3 Comments

Designed by Corretje Comunicació Grafica | Country: Spain

Corretje Comunicació Grafica won the gold award at the 2010 Pentawards for developing these three different bottles for Les Tropeziennes waters.

Peeze

February 18, 2011 | 5 Comments

Designed by SOGOOD | Country: The Netherlands

“Peeze provides top quality coffee, especially in the business to business area. Quality and sustainability throughout the whole chain is illustrated by showing the proud farmer from the country of origin enjoying the final product. In one strong image the whole story is captured and justice is done to the human side of the process.”

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Vidago Palace

February 16, 2011 | 5 Comments

Designed CB’a Design | Country: Spain

“The reopening of the Vidago Palace hotel, near Oporto, was a great excuse to reposition and redesign the Vidago water; a naturally sparkling water whose source is located within the premises of the hotel. With the objective of communicating naturally, elegance, and well being as well as aligning the product with the hotel, both the label and the volume were redesigned. A distinctive silhouette enriched with the engraving ‘VP’ that takes us back to the origins of the water, and a minimalist black and silver label sums up to create a water that when consumed, becomes an indirect way of experiencing the Vidago Palace Hotel.”

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Innocent Drinks

February 15, 2011 | No Comments

Designed by Family(and friends) & B&B Studio | Country: United Kingdom

“Innocent Drinks are launching a new range of juices in PET carafes designed by packaging agency Family(and friends), with all new label graphics developed by B&B Studios.

Innocent will launch its range of ‘not-from-concentrate’ juices this February. The range willl include orange,in ‘with bits’ and ‘smooth’ both available in 900ml and 1.35L sizees and a debut an apple juice recipe in a 900ml size. Its smoothies will remain in cartons. Innocent believes that the new carafes will have greater standout in the chilled juice aisle, that they will be easier for UK consumers to use and convenient to recycle.

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Student Work – Shamil Ramazanov

February 13, 2011 | 4 Comments

Designed by Shamil Ramazanov | Country: Russia

British Higher School of Art and Design in Moscow student, Shamil Ramazanov’s playful concept of a fictional product for Coca-Cola.

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MYGO Superfruit

February 10, 2011 | 2 Comments

Designed by B&T Group | Country: Canada

B&T Group has redesigned the packaging for MYGO Superfruit.

“MYGO is a superfruit juice, rich in antioxidants. It contains goji berry, an ancient Chinese medicinal fruit, often called “ the fruit of happiness”. It is believed to stimulate and boost your fundamental energy.

MYGO is also rich in Vitamin C, and is a healthy and effective alternative to current energy drinks. Super tasty, super vitaminized, super healthy.”

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Marks & Spencer Tea

February 1, 2011 | 6 Comments

Designed by Stuart Kolakovic | Country: United Kingdom

“A series of artworks commissioned by Marks and Spencer for a new range of “Naturally Caffeine Free Tea” boxes.”

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El Paso Chile Co.

February 1, 2011 | 2 Comments

Designed by Charles S. Anderson Design | Country: United States

“El Paso Chile Co. is well known for their boutique brands of salsas and marinades. They also have some of the best margarita and cocktail juice blends available on the market. With CSA’s help in packaging, they invented a novel way to bring their cocktail flavors to a wider audience by selling glass martini shakers that contain the mixings for finished martinis – just add ice and alcohol.”

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Lovely Package

Curating the very best packaging design


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