March 1, 2011 | 8 Comments
Designed by TracyLocke | Country: United States
“7up has launched a new global brand design created by TracyLocke New York, which is being rolled out in several countries around the world (non-U.S.) where the 7up brand is owned by PepsiCo. The TracyLocke work also includes new point-of-sale and through-the-line imagery.
The design goes back to the core elements that define 7up: lemons, limes, bubbles and refreshment. Beginning with a clear emphasis on the iconic number 7, the packaging brings to life vibrant citrus colors, fun bubbles and a clean, contemporary approach to the logo. Three different styles are available to markets (graphic bubbles, graphic fruit and real fruit) to conform to local packaging rules.”
March 1, 2011 | 10 Comments
Designed by Gauthier | Country: Canada
“For the New Year, Gauthier has offered to all its clients a glass bottle that had many things to contest. Let’s eliminate plastic bottles and lift our glasses to the power of glass!
Created under the theme of resistance, the box is classic and clean on the exterior. However, once the bottle is opened, the box pannels laterally detach themselves. Just like an explosion, the words crash and call to the mass power of water drinkers.”
February 27, 2011 | 4 Comments
Designed by Taylor Goad | Country: United States
“In the year 2050, America’s national debt has reached an all-time high of 150 trillion dollars. As such, they have decided that they can no longer afford traditional foreign aid. Enter Foreign-Ade, a traditional American lemonade designed to win the hearts of the people we’re currently invading and terrorizing.
Foreign-Ade is patriotic, propaganda and Americana at it’s finest. Foreign-Ade has added electrolytes to convert the infidels to democracy. Scientists speculate that repeated exposure to the drink will actually spread democracy around the world. If nothing else, it quenches a wicked thirst and makes Americans feel better about themselves.”
February 24, 2011 | 4 Comments
“Following a successful collaboration with Mika in 2010, soft drink giant Coca-Cola follow-up on some exclusively designed bottles with Coca-Cola “Club Coke.” Produced in two distinctive colorways based on Daft Punk mimicking the helmets worn by the French duo, the gold and silver bottles will see a limited production run beginning in March 2011. In addition to the general release at clubs, the bottles will be packaged in a collector’s box as a set, made available exclusively through colette in Paris. Further information on this project will become available through daftcoke.com, which goes live in a few months.”
February 23, 2011 | 4 Comments
Designed by Moving Brands | Country: United Kingdom
“All About Tea is an expert wholesale tea distributor based in Portsmouth, UK. They source their tea from remote regions, to bring the best of the worlds flavours to a global audience. Their offer extends from classic varieties to specialist blends. Their ambition was to hone their wholesale offer while satisfying the need to reach new audiences. They wanted to keep the warehouse feel but also establish a loyal consumer group who felt they were getting premium quality at wholesale prices.
Moving Brands were tasked with creating a new identity that would stand out in a “sea of sameness.” The identity needed to work effectively across their existing wholesale market, and enable them to grow into retail channels. It was also vital to communicate the founder’s passion for the art and intricacies of tea.
Our assessment of All About Tea brought to light the company’s inherently metronomic delivery, the quality and rigour of their service and products, and their unparalleled passion for tea. We wanted to bring this story and way of operating to the forefront with their new identity.”
February 22, 2011 | 7 Comments
Designed by The Official Manufacturing Co. | Country: United States
“After almost a decade of stickered coffee bags, Stumptown’s founder Duane Sorensen decided they needed something new. He had a bag with a slit in the front and wanted a way to display a ton of information about growers, farms, flavors, and more. The result was to make colour-coded cards for each region, with latitude/longitude locations, elevations, descriptions and certifications.”
February 20, 2011 | 3 Comments
Designed by Corretje Comunicació Grafica | Country: Spain
Corretje Comunicació Grafica won the gold award at the 2010 Pentawards for developing these three different bottles for Les Tropeziennes waters.
February 18, 2011 | 5 Comments
Designed by SOGOOD | Country: The Netherlands
“Peeze provides top quality coffee, especially in the business to business area. Quality and sustainability throughout the whole chain is illustrated by showing the proud farmer from the country of origin enjoying the final product. In one strong image the whole story is captured and justice is done to the human side of the process.”
February 16, 2011 | 5 Comments
Designed CB’a Design | Country: Spain
“The reopening of the Vidago Palace hotel, near Oporto, was a great excuse to reposition and redesign the Vidago water; a naturally sparkling water whose source is located within the premises of the hotel. With the objective of communicating naturally, elegance, and well being as well as aligning the product with the hotel, both the label and the volume were redesigned. A distinctive silhouette enriched with the engraving ‘VP’ that takes us back to the origins of the water, and a minimalist black and silver label sums up to create a water that when consumed, becomes an indirect way of experiencing the Vidago Palace Hotel.”
February 15, 2011 | No Comments
“Innocent Drinks are launching a new range of juices in PET carafes designed by packaging agency Family(and friends), with all new label graphics developed by B&B Studios.
Innocent will launch its range of ‘not-from-concentrate’ juices this February. The range willl include orange,in ‘with bits’ and ‘smooth’ both available in 900ml and 1.35L sizees and a debut an apple juice recipe in a 900ml size. Its smoothies will remain in cartons. Innocent believes that the new carafes will have greater standout in the chilled juice aisle, that they will be easier for UK consumers to use and convenient to recycle.