December 19, 2010 | 6 Comments
Designed by Creature | Country: United States
“Seattle’s Best Coffee, part of Starbucks Corporation, today announced a radically simplified packaged coffee line designed to change the conventions of the coffee category. The Seattle’s Best Coffee “Level” System delivers great tasting, premium coffee with an expanded blend offering in conjunction with an innovative and bold new packaging concept. The Level System’s unique array of numbers and vivid colors tell consumers exactly what they want to know: which type of coffee fits their taste profile. Seattle’s Best Coffee is the first brand in the coffee category to offer this unique approach, which will begin hitting grocery and retail store shelves in December 2010.
December 6, 2010 | 1 Comment
Designed by Depot WPF Branding Agency | Country: Russia
“Challenge: To differenciate the product on the store shelf and to distinguish it from the products of by the big dairy producers.
Idea: “We understood that the indentity of MLK © brand has to be different from the big mega-producers. As for the illustrations, we used natural farming patterns – a family farm, where the products are produced in a traditional way. Illustrations are hand-made (with a pencil) which enables to stress the hand-made production process. In addition, a pencil technique makes the image “soft” – and is overall most suitable tool for solving this task”, as comments the Creative Director of Depot WPF and the Author of the creative idea Alexey Fadeev.
December 2, 2010 | 4 Comments
Designed by Motto | Country: United States
“The intent behind the design of the Spotted Cow brand was to be playful, youthful, and based around good ol’ milk mustaches and spilled milk. The design inspiration came from childhood memories of finding images in clouds. A splash of milk in the shape of a cow yielded the ideal design solution. Through the use of various colors in the logo, on the cap and within the type, a clear distinction between each milk variety is made quickly, while evoking engagement with the consumer.”
November 30, 2010 | 7 Comments
Designed by Cadú Gomes | Country: United Kingdom
This is an interesting concept from British designer Cadú Gomes exploring unique structural design. By incorporating Gatorade’s identity into the bottle, this packaging takes brand recognition to a whole other level.
November 28, 2010 | No Comments
Designed by Stephen Bamford | Country: Canada
“Virtually every energy drink today is marketed towards youth culture, the kind that wants a quick buzz just to keep the fun going. What about the blue collar worker that just wants to have energy to get the job done or the fisherman that woke up at 3:00AM to get to the best fishing spot? RIVET is for them.”
November 26, 2010 | No Comments
Designed by Sanctuary T | Country: United States
“Drink tea when you want it and where you want it. Packaged in a custom designed pouch that slides into a purse or a back pocket, BYOT offers an easy way to enjoy loose leaf tea throughout the day. Each BYOT package includes ten servings of tea as well as biodegradable pouches that conveniently steep into a perfect cup.”
November 18, 2010 | No Comments
Designed by CB’a Design Solutions | Country: France
“For this redesign, Spadel collaborated with CB’a Design Solutions in Brussels to make it a success. Among various adaptations that needed to be made (such as having a resealable bottle cap on the 50cl format), the objectives were to make the bottle as sustainable as possible, convenient and modern as the last redesign happened in 1994.
Through the volume and labels, CB’a Brussels focused on giving a timeless while very elegant look to the two product lines: still and sparkling water. Bru is now slimmer and slender and is sitting on a solid base where the name of the brand can be read. The curves are simpler and pure. The differentiation is achieved through a blue or white color-coding. Last but not least, the glass is recycled, the labels’ sizes and the bottle weight have both been reduced to make it eco friendly.
November 16, 2010 | No Comments
Designed by The House | Country: United Kingdom
“Made With Joy is a new kind of food and beverage company. They have recently launched their new range of lassi drinks with the help of The House design and marketing agency. The House helped choose the name, create the identity, produce the packaging and launch the new website. The design is based on Indian colours, bling and patterns. A bold design that is already proving a hit in the shops of London town.”
November 12, 2010 | No Comments
Vitamin Well, launched last year, has been given a revamp by Neumeister. “Vitamin Well was launched as ‘the tasty, healthy drink filled with minerals’. Its success was far greater than anyone could imagine. But was the existing design sufficiently clear? Neumeister were contracted to add an even greater clarity to the design and give the brand a new lease of life. The design was revamped and developed. The labelling and the packaging – everything got a new clear structure, which nevertheless kept the original idea clearly in focus. We gave Vitamin Well the very vitamin injections that it gives you. The bottle alone conveys the message in all the advertising. No copy, no other visual impressions. A great success has become even greater.”
November 5, 2010 | No Comments
Designed by Up Inc. | Country: Canada
“Packaging for Fairmont’s signature teas had to communicate the luxury messaging of the brand, as well as the health-promoting ingredients of the teas. Bursts of colour were added to Fairmont’s corporate black to differentiate the flavours and to add an element of cheerfulness. A sparse, illustrated pattern allows for bilingual copy (French and English) and adds welcome texture.”