Lovely Package

Curating the very best packaging design

Dry Soda Company

October 12, 2010 | No Comments

Designed by Turnstyle | Country: United States

“DRY Soda has introduced a fresh new packaging look with bold, graphic illustrations that pop the flavor on each bottle and 4-pack carrier. Clear bottles allow the purity of the product to show through and the founder’s signature still on each bottle connotes a sense of craft behind each flavor’s recipe.”

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Tang

October 12, 2010 | 1 Comment

Designed by Streng | Country: United States

Scope: Devise a consumer experience strategy to reintroduce the Tang brand in North America. Disrupt this market category. Design Research and Development must address the core user experience. Solutions must address packaging form, visual elements and retail presence. Concept development may also address formulation, platform and logistics process.

Brand Goal: Understand and quantify the potential customer through research and observation. Understand and design a Tang brand experience by leveraging key pillars of engaging delight, iconic presentation and state-of-the-art emotional insight in a designed user experience.

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Birdy Juice

October 7, 2010 | 6 Comments

Designed by Mats Ottdal | Country: Norway

An adorable packaging concept for fruit juice using the form of the standard juice carton to create wings and feet for bird characters.

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Diuco

October 6, 2010 | No Comments

Designed by Plasmica Buro, Snail Studio & Wolk Design | Country:  Argentina

Diuco from Patagonia is the perfect blend between the highest purity and innovative design. In order to fully represent our statement we needed to create not only a bottle that expresses purity and fluidity but also a mini fridge that would take the concept to the standard we wanted to. Simple lines inspired by nature. Diuco’s mini fridge cools the bottle in 15 minutes to tasting temperature, allowing the customer to truly experience Patagonian Purity.”

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Quixotic Coffee

October 6, 2010 | No Comments

Designed by Studio Minneapolis | Country: United States

Simple type and logo driven packaging concepts using a bold range of colours to differentiate coffee types.

Brothers Coffee Roasters

October 6, 2010 | No Comments

Designed by Verse | Country: Australia

“Coming from a science background, Nathan (the roaster behind Brothers Coffee Roasters) has approached roasting coffee with the same methodical reasoning as science. Using this as inspiration, the marque created for Brothers takes reference from the periodic table while the full logotype is inspired from the process of roasting the coffee. A whole range of 12 blends are in production, all featuring a different coloured circle on the packaging to appropriately represent the blend.”

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Student Work – Darya Aksyuta

October 5, 2010 | No Comments

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Designed by Darya Aksyuta | Country: Russia

This is the packaging design for Rington’s tea range called Tea Time. I used Sand glasses to assign time of brewing for each special sort of tea. In order to make the name of the range and the sort of the tea readable upside down, I worked out special typographical compositions, ambigrams.

Steven Smith

October 4, 2010 | 4 Comments

Designed by Sandstrom Partners | Country: United States | Fonts: New Yorker Type, Avenir, Depot

These gorgeous tea boxes, sachets and bags are made to an exceptional level of quality. Beautiful labels wrap around the front and side of the box, and lovely details like die cut box flaps and string tie closures make this packaging extra special.

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Sokenbicha

October 3, 2010 | No Comments

Designed by Platform | Country: United States

“Like Sushi or Acupuncture, Japanese ideas for health and wellness have proven refreshingly wise. Rooted in traditional Kampo technique, arrives then as the revival of bottled tea — offering five formulas that balance ancient wisdom with modern taste.

The most preferred bottled tea brand in the Japanese market, the opportunity then was to develop a new and comprehensive Brand Strategy, Identity, and Packaging System for Sokenbicha to grow into new markets authentically, consistently, and powerfully, without being lost in translation.”

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McCafé

September 29, 2010 | No Comments

McCafé Packaging

Designed by There | Country: Australia

“After winning a 3-way creative pitch, we recently created a more ‘premium yet playful’ look for the entire McCafé packing range, extending to various sizes of hot & cold drink cups, wraps, bags and takeaway boxes. The new look and feel captures the emotional benefits from the sensory experience surrounding coffee, whilst giving a reassurance of quality and positioning McCafé as the benchmark for packaging design in the cluttered coffee chain market.”

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Lovely Package

Curating the very best packaging design


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