Lovely Package

Curating the very best packaging design

Sokenbicha

October 3, 2010 | No Comments

Designed by Platform | Country: United States

“Like Sushi or Acupuncture, Japanese ideas for health and wellness have proven refreshingly wise. Rooted in traditional Kampo technique, arrives then as the revival of bottled tea — offering five formulas that balance ancient wisdom with modern taste.

The most preferred bottled tea brand in the Japanese market, the opportunity then was to develop a new and comprehensive Brand Strategy, Identity, and Packaging System for Sokenbicha to grow into new markets authentically, consistently, and powerfully, without being lost in translation.”

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McCafé

September 29, 2010 | No Comments

McCafé Packaging

Designed by There | Country: Australia

“After winning a 3-way creative pitch, we recently created a more ‘premium yet playful’ look for the entire McCafé packing range, extending to various sizes of hot & cold drink cups, wraps, bags and takeaway boxes. The new look and feel captures the emotional benefits from the sensory experience surrounding coffee, whilst giving a reassurance of quality and positioning McCafé as the benchmark for packaging design in the cluttered coffee chain market.”

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Student Work – Yunyeen Yong

September 25, 2010 | 8 Comments

Designed by Yunyeen Yong | Country: Australia

“Jooze is a fictional company that manufactures fresh fruit juices, catered especially to kindergarten and primary school students. It is a company that believes that healthy eating habits should begin at a very young age.

The shape of the logo is inspired by the shape of a sliced fruit, and the handwritten typeface used is to portray a sense of fun, hands-on personality and characteristic that appeals to kids and toddlers. The logo also consists of singular bright colours, which may vary depending on the flavour of the juice. This would hopefully be a recognisable icon whereby children can relate and connect to the brand.

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Hwila

September 24, 2010 | No Comments

Designed by Neumeister | Country: Sweden

Input: Hwila is a natural mineral water from Vimmerby, Sweden, a brand owned by one of Sweden’s oldest breweries; Åbro. After many years Hwila needed an update — it was time to modernize, for a younger target group, without loosing the positive values connected with the brand.

Output: With this redesign we were concerned to find a formula whereby it was possible to constantly being able to update the design, with out ever loosing contact with its heritage. The simplicity, purity — the restfulness — was the main idea were colours and shapes signal different variations of the mineral water – sparkling, non-sparkling, taste etc. A modern, youthful, design. Easy to apply on either cans, glass or PET-bottles. Large or small.

Outcome: Pure and rigorous, Hwila really makes a point in any store. Creating true shelf impact without screaming. Just released.”

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Student Work – Chul Lee

September 24, 2010 | No Comments

Designed by Chul Lee | Country: United States

“The redesign of Peet’s coffee and tea is inspired by the energetic quality of social gatherings. The bold triangles of the package create a focal point redirecting the customers to the type of coffee blend. The elongated packaging stands high from all the competitors keeping the coffee fresh by using a resealable premium grade adhesive that is easy to open and easy to close.”

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Issey Miyake x Evian

September 22, 2010 | No Comments

Designed by Issey Miyake | Country: Japan

“Evian has announced its latest designer collaboration. The spring water brand has worked with fashion designer Issey Miyake to create the fourth annual limited edition designer bottle. Miyake joins previous Evian bottle designers Christian Lacroix, Jean Paul Gaultier, and Paul Smith. The cheery bottle is decorated with a bright flower meant to embody the evian signature message, “Live young.” The inspiration for the bottle sprung from the Pleats Please line for which Issey Miyake is known.”

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Sip Soda Co.

September 22, 2010 | No Comments

Designed by Rethink | Country: Canada| Fonts: FF DIN

“Sip Soda Co. is a local Vancouver brewing company offering all-natural gourmet sodas— a fresh and low-sugar alternative that appeals to foodies and socialites alike.

These distinct labels for Sip sodas use slim sipping straws to illustrate their unique flavour profiles, paired with a strong, clean wordmark that commands shelf presence.”

Not Pop

September 20, 2010 | No Comments

Designed by Schwartz & Sons | Country: United States

“This packaging and logo program was created at Partners and Spade for a juice called Not Pop.”

Student Work – Joana Costa

September 17, 2010 | No Comments

Designed by Joana Costa | Country: Portugal

“After a search of the origin of tea, including the legend of it’s origin came the concept of this range entitled “Orient Tea | The Origin of Tea.” Three varieties of tea are inspired by the three legends of tea; China Tea, Japan Tea and India Tea.

The graphic composition of the packaging was designed using cultural elements characteristic of each country.”

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Ojio

September 16, 2010 | No Comments

Designed by McLean Design | Country: United States

New work from California based McLean Design. Ojio produces organic superfood products sourced from the most mineral-rich, nutrient dense, micro-environments on the earth.

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Lovely Package

Curating the very best packaging design


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