Lovely Package

Curating the very best packaging design

One Village Coffee

June 30, 2010 | 6 Comments

Designed by Able | Country: United States

“Over the past 9 months we have spent a lot of time with the employees, roaster, and fans of One Village Coffee. One of our goals was to package the sentiments of “a village” into a customer experience. The bag was printed in white + two colors with a matte finish and gloss trapping over the logo. Because the budget didn’t allow for more than one type of bag, a different label with a customized icon is used to identify each type of coffee.

Our hope is that the bag provides multiple touch points for customers who want to learn more about the company and get more involved. We are currently working on manifesting the “village” experience online, on university campuses, in grocery stores, and farmer’s markets.”

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Student Work – Misako Ishida

June 28, 2010 | 7 Comments

Designed by Misako Ishida | Country: United States

“Casera is a line of small batch tequila handcrafted by women in a small town in Mexico. Traditional Mexican clothes and patterns were incorporated into the design to engage the tequila-buying women.”

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Mew

June 27, 2010 | 6 Comments

Designed by Default | Country: Thailand

“A new cereal soy milk product to market to young, urban people who enjoy a fun lifestyle. The packaging shows a fun activity for each flavor.”

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Smoothie

June 21, 2010 | 4 Comments

Designed by Toman Design | Country: Czech Republic

“Packaging was created under the idea “Energy from Nature”. Illustrations and feelings of the product is focused on a basic and easy connection with something made purely from nature.”

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Whittard of Chelsea

June 11, 2010 | 3 Comments

Designed by Acrobat | Country: United Kingdom

“Pop the kettle on and discover a range that’s simply the Bees Knees. Light-hearted design and clever copywriting come together with a positive message for general wellbeing and happiness.”

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Student Work – Ben Osborn-Macpherson

June 9, 2010 | 3 Comments

Designed by Ben Osborn-Macpherson | Country: Australia | Fonts used: Geometric 415, Gotham,

3rd year Communication Design student Ben Osborn-Macpherson from RMIT University in Melbourne sends us some of his work.

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Student Work – Miles Cartwright

June 7, 2010 | 4 Comments

Designed by Miles Cartwright | Country: United States

“This was an assignment to re-brand a major coffee company. I tried to give it a more classic look to help it stand out.”

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Student Work – Daniel Brokstad

June 5, 2010 | 1 Comment

Designed by Daniel Brokstad | Country: Australia

Daniel Brokstad who is currently studying Communication Design at RMIT University, Melbourne, Australia sent in a selection of some of his beverage packaging design projects.

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8th Continent Soymilk

May 29, 2010 | 2 Comments

Designed by BBDO West | Illustration: Ben Javens | Country: United States

“8th Continent is a family-owned dairy in California that sources its beans domestically and makes it’s milk in small batches. There are other flavours available, each one represented by a colour variation. If you’re based in America and of school age then head over to 8th Continent for your chance to have your work featured on a carton and your school could receive $1000 for its arts dept.”

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Queen Mary Tea

May 27, 2010 | 3 Comments

Designed by Niedermeier Design | Country: United States “Queen Mary Tea began as an upscale boutique cafe where patrons could enjoy full leaf teas from around the world while being immersed in a Victorian-style ambiance. Now they were looking to expand their customer base by selling premium tea products in high-end spas, hotels, and restaurants. As the name suggests, celebrating England’s rich tradition of midday tea is what first inspired the creation of this gourmet brand.

Carrying this original vision through to their packaging would be essential to achieving consistent brand representation. New flavor-based iconography and a distinct color palette were used to distinguish the various tea groups and helped clarify customer choice. A revised logo designed specifically for use with embossing and foil-stamping would allow for that extra special touch on thank you cards, invitations and other brand correspondence.”

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Lovely Package

Curating the very best packaging design


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