Lovely Package

Curating the very best packaging design

Vitamin Well

November 12, 2010 | No Comments

Vitamin Well

Designed by Neumeister | Country: Sweden | Font used: ITC Avant Garde Gothic

Vitamin Well, launched last year, has been given a revamp by Neumeister. “Vitamin Well was launched as ‘the tasty, healthy drink filled with minerals’. Its success was far greater than anyone could imagine. But was the existing design sufficiently clear?  Neumeister were contracted to add an even greater clarity to the design and give the brand a new lease of life. The design was revamped and developed. The labelling and the packaging – everything got a new clear structure, which nevertheless kept the original idea clearly in focus. We gave Vitamin Well the very vitamin injections that it gives you. The bottle alone conveys the message in all the advertising. No copy, no other visual impressions. A great success has become even greater.”


Fairmont Hotels & Resorts Tea Packaging

November 5, 2010 | No Comments

Designed by Up Inc. | Country: Canada

“Packaging for Fairmont’s signature teas had to communicate the luxury messaging of the brand, as well as the health-promoting ingredients of the teas. Bursts of colour were added to Fairmont’s corporate black to differentiate the flavours and to add an element of cheerfulness. A sparse, illustrated pattern allows for bilingual copy (French and English) and adds welcome texture.”


Student Work – Jason Nye

November 4, 2010 | No Comments

Designed by Jason Nye | Country: United Kingdom

“The aim was to create a visual presence for Radio 3 at the London Jazz Festival venues and promote it’s award winning coverage of the event.

This was done through disposable coffee cups, clutches, and novelty instrument stirrers which would be seen at places like the Southbank Centre, inside, outside, on the street, in cafes, and on benches. The campaign was to have an ‘elitist’ edge and hit the right demographic whilst remaining fun, interesting and informative.”



October 29, 2010 | No Comments

Designed by Dragon Rouge | Country: United States

“The new brand positioning, name, logo and packaging was created by Dragon Rouge, a global branding and design consultancy. “The first challenge for the Dragon Rouge team,” says Eric Zeitoun, president of the New York office of Dragon Rouge, “was to remove all associations with alcohol for the beverage.  Initially, Preventiv Waters’ flavors were named ‘Pomegranate Pinot,’ ‘Cabernet Grape,’ and ‘Berry Bordeaux,’ referencing three red wine grape varietals.”

Dragon Rouge helped develop the new brand positioning, built around the brand idea of fueling ‘positive momentum’ for a healthy lifestyle for the target consumer who tends to be proactive in their lifestyle and attitude when it comes to health management.


Selfridges Tea

October 25, 2010 | No Comments

Designed by Noreen Khan / Lewis Moberly | Country: United Kingdom

Some beautifully colourful tea packaging produced for London department store Selfridges, which uses the store’s signature yellow colour to great effect on the gussets of the bags.


Student Work – Kristian Skramstad

October 22, 2010 | No Comments

Designed by Kristian Skramstad | Country: Norway

“Coffee package design. The package design has no glue and is only folded together. From a distance you will read Organic and when you get closer you read Coffee.”


Rain Nutrtition

October 21, 2010 | No Comments

Designed by Axis41 | Country: United States

“The Rain Nutrtition packaging includes box and product designs for RUSH energy drink, SOUL antioxidant drink, PURE probiotic pill supplement, and STORM recovery drink mix. The packaging exhibits clean, simple designs which reinforce the concept of health and well-being through fresh colors and custom photographic splashes.The packaging has been very well received and was recently selected as a winner in the 2010 I.D. Annual Design Review.”



October 20, 2010 | No Comments

Designed by We Recommend | Country: Sweden

“Slurk (sip in Danish) is a Copenhagen juice and coffee shop. Based on freshly squeezed juice and roasted coffee Slurk delivers healthy and tasty drinks to people on the go. The simple concept of using ecological and high quality products in order to give the customer a better and healthier alternative than the larger chains, needed to be communicated through the visual identity. Together with a bold and characteristic use of typography and colour the identity is based around the simple yet strong “S” symbolizing the idea of a fruit being peeled.”


Student Work – Valeria Moreiro

October 20, 2010 | 4 Comments

Designed by Valeria Moreiro | Country: Argentina

“The whole idea was to conceive a metaphor of the Argentine Patagonia, so that took me to propose four different collections representing our landscape: Mountains, Woodlands, Steppe and Shore. Each collection is also catalogued according to the blends: Montaña (mountain) includes the traditional teas from camellia sinensis, Bosque (woodland) contains the tisane infusions from dehydrated flowers and fruits; Estepa (steppe) is the collection for the flavored teas, and Costa (Shore) contains tisane infusions, but from traditional aromatic herbs.

The project also proposed additional packages to the actual brand behavior: individual envelopes for restaurants and spas, single blend packages, tasting packs, wooden chests, and point of purchase displays. The whole project also went beyond packaging including tea menus and advertising which can be seen in my online portfolio.”


Student Work – Clara Cabral de Sousa

October 18, 2010 | 1 Comment

Designed by Clara Cabral de Sousa | Country: Spain

“The Simple Juice derives from the main idea of a pure pressed natural juice. In this particular project we developed the industrial and graphic design of the product. The softness and friendly form of the bottle versus the simplicity of the graphic aesthetics live in perfect harmony, leading the customer to a unique experience. You can differentiate each juice by the color of the fruits and the texture applied to the first letter of the fruit. This product line can be expanded and once you have enough packages (and therefore letters) you can create words with the bottles.”


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Lovely Package

Curating the very best packaging design