Beverage | Lovely Package

Whittard of Chelsea

June 11, 2010 | 3 Comments

“Pop the kettle on and discover a range that’s simply the Bees Knees. Light-hearted design and clever copywriting come together with a positive message for general wellbeing and happiness.”

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Student Work – Ben Osborn-Macpherson

June 9, 2010 | 3 Comments

3rd year Communication Design student Ben Osborn-Macpherson from RMIT University in Melbourne sends us some of his work.

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Student Work – Miles Cartwright

June 7, 2010 | 4 Comments

“This was an assignment to re-brand a major coffee company. I tried to give it a more classic look to help it stand out.”

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Student Work – Daniel Brokstad

June 5, 2010 | 1 Comment

Daniel Brokstad who is currently studying Communication Design at RMIT University, Melbourne, Australia sent in a selection of some of his beverage packaging design projects.

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“8th Continent is a family-owned dairy in California that sources its beans domestically and makes it’s milk in small batches. There are other flavours available, each one represented by a colour variation. If you’re based in America and of school age then head over to 8th Continent for your chance to have your work featured on a carton and your school could receive $1000 for its arts dept.”

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Queen Mary Tea

May 27, 2010 | 4 Comments

Designed by Niedermeier Design | Country: United States “Queen Mary Tea began as an upscale boutique cafe where patrons could enjoy full leaf teas from around the world while being immersed in a Victorian-style ambiance. Now they were looking to expand their customer base by selling premium tea products in high-end spas, hotels, and restaurants. As the name suggests, celebrating England’s rich tradition of midday tea is what first inspired the creation of this gourmet brand.

Carrying this original vision through to their packaging would be essential to achieving consistent brand representation. New flavor-based iconography and a distinct color palette were used to distinguish the various tea groups and helped clarify customer choice. A revised logo designed specifically for use with embossing and foil-stamping would allow for that extra special touch on thank you cards, invitations and other brand correspondence.”

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Graanmarkt 13

May 26, 2010 | 3 Comments

“You might not know if from the outside, but inside the doors of the stately residence at Graanmarkt 13 in Antwerp is a home where everything is for sale. Spread across three floors, the homey boutique brings together a curated world of fashion, furniture, jewelry, and design objects, from producers ranging from established houses to cutting-edge designers. On the first floor there’s a flexible space for exhibitions and presentations. A restaurant serves up the culinary creations of renowned chef Seppe Nobels, while an outdoor terrace cafe gives visitors a place to relax with a glass of Champagne. Co-founders Ilse Cornelissens and Tim Van Geloven live on the top floor with their son and their dog George. Says Ilse, “Our home, in a way, is open to everyone.”

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64 by Rio Coffee

May 25, 2010 | 3 Comments

“Rio Coffee has been hand roasting Australia’s favourite Coffees since 1964, with 14 varieties already in their portfolio. The aim was to create a premium coffee product that reinforced Rio Coffee’s longevity in the coffee industry and evoking a sense of nostalgia by looking back at the birth of the brand.

The aim was to create a premium, contemporary solution whilst maintaining a style reminiscent of the 60s. The design is influenced the by colours and patterns of the 60s. It uses simple geometric shapes and colours to represent the rising aroma and steam from a cup of coffee. Tin was chosen to package the coffee as to reinforce its connection to the past as well as underpin its premium status.”

Student Work – Cari Caldwell

May 25, 2010 | 4 Comments

“The concept for my packaging is a retro feeling coffee. It is a series of coffee that uses the onomatopoeias for the various blends of coffee, such as Cock-a-doodle-doo for breakfast blend. The brand name I made up was Java Nest Coffee because of the bird theme. This was an open project for my student portfolio, and was awarded ‘Best Packaging’ in Texas Tech’s senior portfolio show for Communication Design.”

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