Lovely Package

Curating the very best packaging design

Nairobi Coffee

November 20, 2009 | 4 Comments

nairobi

Designed by Mayday | Country: United Kingdom

Isolating the ‘N’ from Nairobi not only reinforces the brand name, but it also makes for a nice sophisticated design element for this Japanese line of coffees.

Kaffe 1668

November 17, 2009 | 4 Comments

k1

Designed by Megan Cummins | Country: United States

“I recently did work for a start-up company in downtown Manhattan. They were on a very tight budget and needing everything to be printed from their standard 8.5×11 printer. One particular challenge of branding them was the packaging for their line of teas. They had over 20 teas, 6 varieties, each with their own unique description, health benefits, and brewing instructions. Needless to say, it was a fun challenge in real-world information design applied to packaging. I was able to arrange all of the necessary information on single labels which they adhered to the stock bags they had. The labels were small enough to fit two per standard letter size paper- saving not only money, but also paper.”

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Schroeder Milk

November 4, 2009 | 4 Comments

schroeder1

Designed by Capsule | Country: United States

“We designed a completely new look for Schroeder, one that communicated on three levels. The first level is a clean, white opaque package that communicated a European sophistication. The next level is the use of the words One, Two, Whole, and Skim each scaled reflect the fat level of the milk, The last is the use of rotating, esoteric phrases that spoke to consumers in an anti-marketing language. Phrases like for dreamers and optimists and for those who fall somewhere in between. The early results speak for themselves. Schroeder saw a sustained 15% increase in distribution due to their new packaging and 22% increase in sales of milk during a recessionary economy.”

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Vichy Catalan 1881 Mineral Spring Water

October 28, 2009 | 5 Comments

vichy1

Designed by TBWA Barcelona | Country: Spain

“Vichy Catalan wanted to remember the origins of its creation in 1881 with the launch of a new limited edition bottle. The bottle aims to evoke the cultural context of the Catalan Modernista movement in which this mineral water was born.”

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Student Work – Nicklas Hellborg

October 27, 2009 | 5 Comments

arla1

Designed by Nicklas Hellborg | Country: Sweden

Nicklas Hellborg is studying Graphic Media Production in Sweden and one of his projects was to redesign and existing product. He choose to rediesgn Arla’s popular Kefir product.

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Forest Milk

October 23, 2009 | 4 Comments

fm

Designed by Rise Design Office | Country: Japan

The cows which produce this milk are free to roam an unused forest all year round. The milk is supposed to taste better, the theory being that happy cows produce better milk. We like the way the tree graphic reflects the typography as well as the simple yet charming addition of tissue paper covering the bottle cap. Nominated for a Japanese 2009 Good Design Award.

Via Spoon & Tamago

AM / PM Health Drink

October 21, 2009 | 17 Comments

am_pm1

Designed by Axis41 | Country: United States

Packaging for the Aviara AM/PM health drinks was designed by Axis41 in Salt Lake City. Aviara is a San Diego-based nutrition company that developed the AM and PM beverage system to help promote a healthy and vibrant life. The AM drink helps to boost energy levels at the start of the day. The PM drink helps to calm and soothe the nerves at the end of the day.

The flowers represent the botanicals that make up the formulation of these two drinks. Growing plants and flowers communicate health, which is exactly what these drinks promote. The bold, clean typography contrasts with the illustrated style of the flowers and helps to convey a sense of health and purpose. The designs were silk screened ink on frosted glass, allowing the color of each drink to become the color of the packaging.

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Green Berry Tea

October 21, 2009 | 20 Comments

teap

Designed by Natalia Ponomareva | Country: Russia

As far as we’re aware, this is only a concept at the moment. As the tea infuses, the bird unfurls, which is the part we’re really impressed with.

Student Work – Isabela Serta

October 18, 2009 | 7 Comments

foodlovers1

Designed by Isabela Serta | Country: Brazil

“The idea of this project is to promote a more healthy food consumption and, concurrently, to also promote sustainable local agriculture, which involves methods that do not harm the environment, respect workers and animals, provide fair wages to farmers and support farming communities.

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Student Work – Rob Schellenberg

October 15, 2009 | 5 Comments

latlong

Designed by Rob Schellenberg | Country: United States

“Wine labels based on the longitudes of Italy and it’s famous wine regions. Depending on the degrees north, the wine region was associated with a numerical logo and topographic map.”

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Lovely Package

Curating the very best packaging design


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