November 23, 2009 | 4 Comments
Designed by Pedrita | Country: Portugal
LH2O is a research project on a new form for Água de Luso (Luso water) and the result of a collaboration between Pedrita studio and the Luso brand. This project aims to find not only a new form for this liquid, but also to come up with a bottle that illustrates the qualities and unique properties of Água de Luso, which has been part of the life and body of the Portuguese for over 150 years. That’s what made us – naturally – add a new element to the chemical formula of water, redesigning the way we see, read and know Água de Luso.
November 22, 2009 | 3 Comments
Designed by Amanda Kulik | Country: United States
Thanks to recent design graduate Amanda for sending in this concept for a ‘man-friendly’ tea.
“Forget the sweet smelling stuff that comes in the pretty little jars with the pretty little bows and a flower on the front- Texas-T is for men. Finally there’s a hot tea men don‘t have to be ashamed to drink or buy. It even ships in a discreet crate – so manly.”
November 21, 2009 | 30 Comments
Designed by Ryan Yoon & Harc Lee | Country: United States
A conceptual package design, which at this time is unaffiliated with Coca Cola, created to drastically reduce the cost of both initial manufacturing and recycling.
“A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.”
November 20, 2009 | 4 Comments
Designed by Mayday | Country: United Kingdom
Isolating the ‘N’ from Nairobi not only reinforces the brand name, but it also makes for a nice sophisticated design element for this Japanese line of coffees.
November 17, 2009 | 4 Comments
Designed by Megan Cummins | Country: United States
“I recently did work for a start-up company in downtown Manhattan. They were on a very tight budget and needing everything to be printed from their standard 8.5×11 printer. One particular challenge of branding them was the packaging for their line of teas. They had over 20 teas, 6 varieties, each with their own unique description, health benefits, and brewing instructions. Needless to say, it was a fun challenge in real-world information design applied to packaging. I was able to arrange all of the necessary information on single labels which they adhered to the stock bags they had. The labels were small enough to fit two per standard letter size paper- saving not only money, but also paper.”
November 4, 2009 | 4 Comments
Designed by Capsule | Country: United States
“We designed a completely new look for Schroeder, one that communicated on three levels. The first level is a clean, white opaque package that communicated a European sophistication. The next level is the use of the words One, Two, Whole, and Skim each scaled reflect the fat level of the milk, The last is the use of rotating, esoteric phrases that spoke to consumers in an anti-marketing language. Phrases like for dreamers and optimists and for those who fall somewhere in between. The early results speak for themselves. Schroeder saw a sustained 15% increase in distribution due to their new packaging and 22% increase in sales of milk during a recessionary economy.”
October 28, 2009 | 5 Comments
Designed by TBWA Barcelona | Country: Spain
“Vichy Catalan wanted to remember the origins of its creation in 1881 with the launch of a new limited edition bottle. The bottle aims to evoke the cultural context of the Catalan Modernista movement in which this mineral water was born.”
October 27, 2009 | 5 Comments
Designed by Nicklas Hellborg | Country: Sweden
Nicklas Hellborg is studying Graphic Media Production in Sweden and one of his projects was to redesign and existing product. He choose to rediesgn Arla’s popular Kefir product.
October 23, 2009 | 4 Comments
Designed by Rise Design Office | Country: Japan
The cows which produce this milk are free to roam an unused forest all year round. The milk is supposed to taste better, the theory being that happy cows produce better milk. We like the way the tree graphic reflects the typography as well as the simple yet charming addition of tissue paper covering the bottle cap. Nominated for a Japanese 2009 Good Design Award.
Via Spoon & Tamago
October 21, 2009 | 17 Comments
Designed by Axis41 | Country: United States
Packaging for the Aviara AM/PM health drinks was designed by Axis41 in Salt Lake City. Aviara is a San Diego-based nutrition company that developed the AM and PM beverage system to help promote a healthy and vibrant life. The AM drink helps to boost energy levels at the start of the day. The PM drink helps to calm and soothe the nerves at the end of the day.
The flowers represent the botanicals that make up the formulation of these two drinks. Growing plants and flowers communicate health, which is exactly what these drinks promote. The bold, clean typography contrasts with the illustrated style of the flowers and helps to convey a sense of health and purpose. The designs were silk screened ink on frosted glass, allowing the color of each drink to become the color of the packaging.