Lovely Package

Curating the very best packaging design

Forest Milk

October 23, 2009 | 4 Comments

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Designed by Rise Design Office | Country: Japan

The cows which produce this milk are free to roam an unused forest all year round. The milk is supposed to taste better, the theory being that happy cows produce better milk. We like the way the tree graphic reflects the typography as well as the simple yet charming addition of tissue paper covering the bottle cap. Nominated for a Japanese 2009 Good Design Award.

Via Spoon & Tamago

AM / PM Health Drink

October 21, 2009 | 17 Comments

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Designed by Axis41 | Country: United States

Packaging for the Aviara AM/PM health drinks was designed by Axis41 in Salt Lake City. Aviara is a San Diego-based nutrition company that developed the AM and PM beverage system to help promote a healthy and vibrant life. The AM drink helps to boost energy levels at the start of the day. The PM drink helps to calm and soothe the nerves at the end of the day.

The flowers represent the botanicals that make up the formulation of these two drinks. Growing plants and flowers communicate health, which is exactly what these drinks promote. The bold, clean typography contrasts with the illustrated style of the flowers and helps to convey a sense of health and purpose. The designs were silk screened ink on frosted glass, allowing the color of each drink to become the color of the packaging.

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Green Berry Tea

October 21, 2009 | 21 Comments

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Designed by Natalia Ponomareva | Country: Russia

As far as we’re aware, this is only a concept at the moment. As the tea infuses, the bird unfurls, which is the part we’re really impressed with.

Student Work – Isabela Serta

October 18, 2009 | 7 Comments

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Designed by Isabela Serta | Country: Brazil

“The idea of this project is to promote a more healthy food consumption and, concurrently, to also promote sustainable local agriculture, which involves methods that do not harm the environment, respect workers and animals, provide fair wages to farmers and support farming communities.

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Student Work – Rob Schellenberg

October 15, 2009 | 5 Comments

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Designed by Rob Schellenberg | Country: United States

“Wine labels based on the longitudes of Italy and it’s famous wine regions. Depending on the degrees north, the wine region was associated with a numerical logo and topographic map.”

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Holmegaard

October 13, 2009 | 2 Comments

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Designed by Make® | Country: Denmark | Fonts: DLT Documenta

We supported Holmegaard in developing a new brand strategy celebrating the legacy without letting the past define the brand. The pivot point  was taken from brand surveys and internal interviews. It was clear that the brand should target a younger audience. A new strategy was needed to project the strong, emotional quality and Nordic design values present in the products. Therefore, the key objective was to transform an old fashioned brand and to grasp the sparkle in the products. To turn an occasional usage of the products to an everyday experience without losing the high-end design and quality feeling.”

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Miss Cordelia’s Coffee

October 9, 2009 | 3 Comments

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Designed by Perky Bros | Country: United States

“A neighborhood grocery needed to refresh its visual identity to more accurately communicate its fresh & friendly brand. The design takes inspiration from the simple palettes of homespun goods & the elegance of a southern matriarch’s home.”

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Brew Nerds Coffee

October 8, 2009 | 5 Comments

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Designed by Mitre Agency | Country: United States

“Partnering with Brew Nerds from their inception, Mitre created a lo-fi, dry witted and whimsical brand identity that appeals to people who are serious about coffee but don’t take themselves too seriously.”

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Made in Ukraine

October 6, 2009 | 4 Comments

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Designed by Artel Artyomovyh | Country: Ukraine

“Artel Artyomovyh graphic design bureau designed a set of coasters “Made in Ukraine” for Chiga-biga™ designer gifts on-line store. The package and coasters are decorated with traditional ukrainian ornaments. All of the symbols (Tree of Life, Sun, Fish, Bird, Deer) are filled with ancient meaning. It’s a nice souvenir for a good memory of visiting Ukraine.”

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Domo x 7-11

October 5, 2009 | 10 Comments

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“Domo, the Japanese stop-action character and meme celebrity, is appearing this fall in an elaborate 7-Eleven storewide promotion, and his toothy brown face is plastered on everything imaginable. Tons of signage of all over, collectible Slurpee cups (and Domo’s own custom flavor, Fuji Frost), character straws, coffee cups, and some truly inventive and funny packaging design for the hot dog containers. There’s even Domo schwag like hats, t-shirts, and books. Evan Brody, the marketing manager for Slurpee, told Brandweek that 7-Eleven’s consumers “love crazy Japanese shit.”

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Lovely Package

Curating the very best packaging design


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