Lovely Package

Curating the very best packaging design


November 23, 2014 | No Comments


Designed by Buddy | Country: United Kingdom

“When Devon-based Ashridge Drinks asked us to create a new identity and language for their premium and organic ciders and soft drinks, we were determined to challenge the category. The depiction of fruit remained vital, but we were able to approach it in a more symbolic way, creating miniature works of modern art using abstract fruit shapes to differentiate flavour and variant.

Combined with our brand line The Art of Fine Drinks, and a foiled signature-style logotype, the identity highlights the exquisite craft on which Ashridge has built its reputation. Vibrant yet premium, the identity possesses the flexibility to work in harmony across the brand’s entire portfolio, from sparkling champagne-style ciders, organic vintage ciders and non-alcoholic fruit drinks.”


Counter Culture Coffee

November 15, 2014 | 3 Comments


Designed by Counter Culture Coffee | Country: United States

“Counter Culture Coffee is pleased to unveil a new look for its products, with bold, colorful designs and biodegradable packaging—along with new product names for four of its six year-round coffees. Debuting on Friday, October 3rd, the update reflects the company’s continual evolution as an innovative coffee roaster—a leader within the specialty coffee industry for nearly two decades—and serves as the centerpiece of an overall aesthetic up-fit for Counter Culture that brings greater cohesion to the various facets of their business.”


True Organic Juice

October 6, 2014 | 1 Comment


Designed by McLean Design | Country: United States

“Grimmway Farms, the world’s largest carrot grower from California’s lush Central Valley, wanted to place an honest-to-goodness, fresh-fruit-and-veggies line of beverages into the fast-growing premium refrigerated juice category, and recruited McLean Design to help create a new brand that captures the essence of their family farm growers.”


Bauhaus Brew Labs

October 5, 2014 | No Comments


Designed by Helms Workshop | Country: United States

“Bauhaus Brew Labs channels its namesake’s spirit of creativity, experimentation and playfulness in crafting a flavorful, imaginative and unique craft beer experience for its customers. Our approach was to follow their example in creating the brewery’s identity, with an eye on differentiating the brand in the marketplace and creating a disruptive presence on the retail shelf. The bright, primary brand palette is unconventional for the craft beverage shelf, and the quirky beer names were created by translating more traditional naming into German, and then back to English.”



September 22, 2014 | No Comments


Designed by Neolab by Knowit | Country: Norway

“Single Origin vs mixed products: Friele has changed their product line strategy and as a part of this we cleaned up the Barista line. The old Barista line had both espresso and blends mixed in between the singles. By moving them out we made a stronger concept and a stronger and more logic product line by presenting single origin products only. 

The re-design mission: The old Barista had over time become a blurry mix of 8 different blends and grinds and roasts. 

The shelf impact was weak and the remote signals of each product could have been stronger. 

We missed a stop-signal from a distance. We missed the freshness signal whole beans represents. We missed the link to micro roasted products.

New packaging machines gave Friele new packages and possibilities for new design. The packaging structure was not unique but well fitted for large industrial production. It also gave space for a more graphic look.”


Wishbone Coffee

September 14, 2014 | 7 Comments


Designed by Also Known As | Country: Canada

“The client and project overview: Earlier this year we gave ourselves a challenge: to re-imagine the traditional approach to packaging coffee and create something that we could share with our clients and friends – and so, Wishbone Brew was born. Conceptualized and created by the team at AKA and assembled together by hand, it’s been a long time in the making — but worth the wait in order to share & enjoy it with some of our favourite people.

The design and creative solution: Our main objective was to re-think traditional packaging methodology. Used as a tool to showcase our ability to think & work beyond convention, we determined from the out-set that drawing inspiration from uncommon sources was essential to the success of the project. Cue the Turpentine: An attractive shape, an airtight seal, something unexpected. This container delivered on all counts, but how to break from the unfriendly, industrial, and for all intensive purposes toxic associations we as consumers have made with that form?

A bright yet soft colour palette combined with elegant and approachable serif type helps soften the brand against the harshness of material. A quick sanding, prime, and dip in paint helps add some individuality among the products and re-enforces the handmade nature of the product, No two wishbones being exactly the same.”


Noa Relaxation

September 8, 2014 | 3 Comments

Designed by Super Tuesday | Country: Sweden

“Noa Relaxation is a new drink brand containing natural ingredients that helps to reduce stress as well as increase mental capacity. It was launched a couple of weeks ago in Sweden. But more countries will follow shortly.

We, Super Tuesday – a Stockholm based design agency founded by Yashar Niknam and Simon Kamras, has been involved in the project from the very beginning, and have developed everything from naming to brand identity and packaging design. The structural design/shape of the bottle has been developed in collaboration with the agency No Picnic.

The first flavours to be launched are Elderflower/Rhuburb, Crabapple/Gooseberry and Blueberry/Birch Sap!”


Schweppes 230th Anniversary

September 7, 2014 | No Comments

Designed by French Toast | Country: Belgium

Concept work from Liege based French Toast celebrating Schweppes 230th anniversary.

“Schweppes celebrated their 230th anniversary. We designed three bottles & cans, as limited edition. For each taste, we tried to convert the flavor into colors & graphic element, using a geometrical pattern system.”



August 20, 2014 | 1 Comment

Designed by Squad Ink | Country: Australia

“Paul Bassett, former World Barista Champion, is the visionary behind Bassett Espresso. From the moment Paul presented us with the challenge to reinvigorate his existing coffee brand, we recognised what was to be a truly rewarding collaboration.

Bassett Espresso is a reflection of Paul’s personal taste. It portrays his journey of creative expression and the continuation of his relationship with coffee, capturing the imagination and potential of quality espresso.”


Simpsons Beverage

July 23, 2014 | 6 Comments

Designed by Constantin Bolimond | Country: Belarus

“The drink was brought to life together with the cartoon characters in 1987. Maybe it’s wine, may be not. We are inviting you to find out yourselves. The contents have been kept secret for 26 years now. While the ingredients remain the same, their proportions differ from time to time. That is why you will never get bored from this drink! We can assure you that you will not be left disappointed.

The design is inspired by the works of Pieter Mondrian.”


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Lovely Package

Curating the very best packaging design