Lovely Package

Curating the very best packaging design


September 13, 2009 | 10 Comments


Designed by Pearlfisher | Country: United Kingdom

Task: Bringing these little drinks into line by introducing consistency to a rapidly expanding brand.

Scope: Brand identity design and range segmentation.”


Paradise. Gourmet-club™ Coffee

September 10, 2009 | 1 Comment


Designed by Artel Artyomovyh | Country: Ukraine

Bureau of Graphic Design “Artel Artyomovyh” developed package design for “World’s best coffees” gift set of сoffee briquettes (Paradise. Gourmet-club™).

Set consist of 8 most popular types of coffee in vacuum briquettes. Package designed to symbolize traveller’s suitcase. Simple, low-cost solution of package allows easily either to demonstrate content in coffee-shops or to transport and present collection.



September 9, 2009 | 4 Comments


Designed by Ziggurat Brands | Country: United Kingdom | Buy It

A distinctive glass bottle and beautiful illustrations, both a rarity among non alcoholic beverages.
(PS. This editor’s favourite is the elderflower cordial – delicious.)


Milko Milk

September 8, 2009 | 2 Comments


Designed by United Power | Country: Sweden

Interesting work from Swedish studio United Power for Milko, one of Sweden´s largest dairy companies producing milk products.


100% Soda

September 7, 2009 | 1 Comment


Designed by BBDK | Country: United States

“When approached by an independent beverage company to rebrand their line of 100% natural, carbonated juices, BBDK responded with a simple question. “Why not call it 100%?” It only makes sense. Graphically, we felt that nothing said pure better than clean graphics and a direct statement so we decided to K.I.S.S. (Keep It Simple Stupid). This direction also helps to differentiate these beverages from all of the other ‘natural’ soda options. And so another brand is born. Watch for it in your local grocery stores.”

Dr. Stuart’s Tea

September 3, 2009 | 4 Comments


Designed by Pearlfisher | Country: United Kingdom

“Task: Strategic repositioning, moving from medicinal functionality to irreverent inspiration.

Scope: Brand identity and packaging design, naming, writing and tone of voice.”


Infini Coffee

August 31, 2009 | 2 Comments


Designed by Commune | Country: Japan

Minimalist packaging from Japan; the simplistic nature is a far cry from most coffee packaging from the West.


Pepsi Raw

August 27, 2009 | 6 Comments


Designed by Ziggurat Brands | Country: United Kingdom

Simple yet distinctive packaging design for Pepsi Raw, a Pepsi product made with no artificial colours, flavours, sweeteners or preservatives. It is available in the United Kingdom as shown above and marketed in the US as Pepsi Natural using a different packaging solution.


August 27, 2009 | 8 Comments


Designed by For Love Art & Business | Country: Sweden

“Cubis Ltd introduces evolutionary beverage container Cubis, a new packaging concept designed for the grab-and-go generation with a one hand action for opening and closing. Cubis is the world’s first stackable plastic beverage container with a flip-top cap, that reduces CO2 emissions and maximizes the retailers’ shelf value. Cubis will be available for B2B customers in the beverage segment during fall 2009


This Water

August 25, 2009 | 6 Comments


Designed by Pearlfisher | Country: United Kingdom

Having seen This Water in stores in the UK, we can attest to its shelf appeal. Copy-driven labeling with simple illustrations clearly differentiate the brand from competitors’ products.


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Lovely Package

Curating the very best packaging design