Lovely Package

Curating the very best packaging design

Student Work – Lexane Rousseau

April 23, 2009 | 1 Comment

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Designed by Lexane Rousseau | Country: Canada

Capilano University IDEA graduate Lexane Rousseau sent us this lovely work.

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Starbucks VIA

April 22, 2009 | 5 Comments

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Designed by Hornall Anderson | Country: United States | Fonts: Trade Gothic, Clarendon

“We were excited to again partner with our hometown coffee giant Starbucks for the launch of VIA, a category-breaking new ready-brew product. This is not your grandma’s ready-brew – VIA delivers the rich, strong flavor that has made Starbucks synonymous with good coffee across the globe, and part of our task was to differentiate it from the “instant coffee” category.

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Student Work – FIT

April 18, 2009 | 13 Comments

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A few students in Package Design BFA who are studying at the Fashion Institute of Technology in New York sent us their work.

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Zepra’s Happy Water

April 17, 2009 | 3 Comments

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Designed by Koniak | Country: Israel

Eiro

April 12, 2009 | 2 Comments

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Designed by Pentagram | Country: United States

“DJ Stout and associate Julie Savasky have designed identity, packaging and collateral materials for Eiro, a new line of health and energy drinks. The beverages are created from exotic fruit purées from South America and are rich in beneficial antioxidants and phytonutrients. (Check out these promotional videos about Eiro here and here.) The line was unveiled at a splashy launch event in Dallas last month and will be sold online through direct marketing and network sales.

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Pixie Maté

April 12, 2009 | 2 Comments

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Designed by Brand Engine | Country: United States | Font: Base

“Introducing an ancient South American brew to coffee-addicted North Americans comes with its challenges. But a pair of Boulder-based entrepreneurs knew they were on to something big when they discovered the magic of maté, and they wanted others to experience it too. To do it right, they knew they needed a brand strategy that captured people’s imagination and sparked interest in this healthy alternative beverage.

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McIvor Estate

April 3, 2009 | 1 Comment

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Designed by Swear Words | Country: Australia

“The true story of the man McIvor remains a mystery. Surveyor? Bushie? Local pioneer? Whatever the legend, his notoriety named a region, upon which the McIvor Estate vineyard now thrives. Located in Heathcote Victoria, the vines grow in the sought-after granitic soil amongst dramatic scenery of large granite boulders, majestic rolling hills and imposing gullies framed by the Great Dividing Range.

After many tasting sessions Swear Words came up with a bold, elegant identity and complementary packaging to communicate the essence of the vineyard and the legend.”

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Winery Arts

April 2, 2009 | 1 Comment

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Designed by Moruba | Country: Spain

Moruba produced these simple yet very clever designs for Winery Arts. Based on the sum of nine, each bottle represents this number in a unique and minimal way.

Dragonfly Winery

March 31, 2009 | 2 Comments

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Designed by Hype Type Studio | Country: United Kingdom | Font: Baskerville

“A boutique label from California, Dragonfly Winery is focused on producing small quantities of ultra premium terrior driven wines, paired with a unique winemaking style.

We were approached by Dragonfly to rejuvenated their wine packaging & brand identity. Our solution was a simple, clean typographic approach alongside a Dragonfly illustration creating a strong, modern visual identity.

The application takes the form of a 1 colour screen to the bottle. The logotype on the neck label is silver foiled onto black, making for easy identification when the bottle is stored amongst other wines.”

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Font Vella Premium Water

March 31, 2009 | 2 Comments

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Designed by VIDAL LARSSON • DUPREZ | Country: Spain

“Following the trend of luxury and premium water bottles, Spain’s major brand, Font Vella, is pioneer in its market, launching a 1 litre limited edition, based on a beautiful serigraphy design. This bottle can be found in the main gourmet and delis around Spain.”

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Lovely Package

Curating the very best packaging design


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