Lovely Package

Curating the very best packaging design

Safeway Fruit Sodas

May 8, 2009 | 6 Comments

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Designed by Anthem | Country: United States

“As part of Safeway’s new Consumer Brands program, Anthem created a strategic point of difference on-shelf for their private label fruit sodas.

Previously lost among similarly designed brands, Safeway and Anthem developed a new cleaner, younger look that positions these cans far ahead of the pack and is making memorable impressions with shoppers.

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Acerola

May 5, 2009 | 4 Comments

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Designed by Eric Hoffman | Country: United States

Beautiful work from New York based designer Eric Hoffman.

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Rise n’ Shiner Coffee

April 30, 2009 | 3 Comments

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Designed by Jessica Keintz & Ross Bruggink | Country: United States

“Designed for Rise n’ Shiner, a partnered blend distributed by Equal Exchange and the Minnesota RollerGirls. As a food product the packaging had to appeal to consumers while maintaining a distinct RollerGirls quality. We took the common roller girl profile, a helmet with a star, and added a touch of vintage elegance.”

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Chinese Tea Box

April 25, 2009 | 6 Comments

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Designed by Carlo Giovani | Country: Brazil

We decided to give to some ordinary packagesa new face based on the product inside, creating a kind of toy-pack, a beautiful object, that people can not put on the trash, but take it to them, reusing the pack. In this case, a beatiful chinese girl opens her mouth to offer you a delicious jasmine tea.”

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Student Work – Lexane Rousseau

April 23, 2009 | 1 Comment

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Designed by Lexane Rousseau | Country: Canada

Capilano University IDEA graduate Lexane Rousseau sent us this lovely work.

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Starbucks VIA

April 22, 2009 | 5 Comments

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Designed by Hornall Anderson | Country: United States | Fonts: Trade Gothic, Clarendon

“We were excited to again partner with our hometown coffee giant Starbucks for the launch of VIA, a category-breaking new ready-brew product. This is not your grandma’s ready-brew – VIA delivers the rich, strong flavor that has made Starbucks synonymous with good coffee across the globe, and part of our task was to differentiate it from the “instant coffee” category.

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Student Work – FIT

April 18, 2009 | 13 Comments

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A few students in Package Design BFA who are studying at the Fashion Institute of Technology in New York sent us their work.

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Zepra’s Happy Water

April 17, 2009 | 3 Comments

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Designed by Koniak | Country: Israel

Eiro

April 12, 2009 | 2 Comments

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Designed by Pentagram | Country: United States

“DJ Stout and associate Julie Savasky have designed identity, packaging and collateral materials for Eiro, a new line of health and energy drinks. The beverages are created from exotic fruit purées from South America and are rich in beneficial antioxidants and phytonutrients. (Check out these promotional videos about Eiro here and here.) The line was unveiled at a splashy launch event in Dallas last month and will be sold online through direct marketing and network sales.

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Pixie Maté

April 12, 2009 | 2 Comments

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Designed by Brand Engine | Country: United States | Font: Base

“Introducing an ancient South American brew to coffee-addicted North Americans comes with its challenges. But a pair of Boulder-based entrepreneurs knew they were on to something big when they discovered the magic of maté, and they wanted others to experience it too. To do it right, they knew they needed a brand strategy that captured people’s imagination and sparked interest in this healthy alternative beverage.

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Lovely Package

Curating the very best packaging design


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