March 16, 2009 | 9 Comments
“The new bottle for Svedka imported Swedish vodka had to be bilingual: It needed to speak to younger scenesters who consider themselves “in the know” and hang out at trendy nightspots as well as an older, more affluent consumer who likes to have a drink at home. This meant the packaging had to look equally attractive lit up on the back-bar of a hip club as well as lining a club store’s shelf, said Marina Hahn, svp, marketing for Spirits Marque One, Svedka’s U.S. importer.”
March 16, 2009 | 13 Comments
Country: United States | Fonts used: Smart Sans.
Kevin Hockin from Boxed Water sent us some photos of their newly launched product. With a package that is more sustainable than plastic bottles, they’ll be giving away 20% of all profits. 10% to world water relief and 10% to reforestation foundations.
“Started with the simple idea of creating a new bottled water brand that is kinder to the environment and gives back a bit – we found that it shouldn’t be bottled at all, but instead, boxed. So we looked to the past for inspiration in the century old beverage container and decided to keep things simple, sustainable, and beautiful.
March 14, 2009 | 23 Comments
“This was a personal experiment in form, function, and fun. The goal of this redesign was to use a standard milk carton as the canvas to create a clean, modern, and functional design yet still approachable for the average consumer.”
March 13, 2009 | 1 Comment
“In Peru, there are three national drinks: ‘Coffee’, ‘Tea’, and ‘Mate De Coca’. Fusión Mate De Coca is a herbal energizing tea for the South American market. Made using the leaves of the coca plant it has been enjoyed for centuries by the people of Peru for its healing and energizing properties.”
March 13, 2009 | No Comments
Designed by Rosenstand & Co. | Country: Denmark
“We could use some fancy marketing speak to describe our drink. But we believe that’s not necessary as it’s all in the name. Organa is made from only natural, organic ingredients and sparkling water. We leave the judgement up to the most important person – you. If you enjoy Organa and like your friends to have some good refreshment too – tell them about it. Enjoy cold.”
March 12, 2009 | 5 Comments
“Unibrand Belgrade proposed two designs including the naming for Cezar Winery from Germany – sparkling wines, both red and white (crispy rose and blanc du blanc) as the answer to growing market segment specialy in HORECA.
This type of drink is gaining popularity across Europe predominantly among female consumers as early-night drink. Girls ought to love it!”
March 10, 2009 | 2 Comments
STRANGER & STRANGER sent us their latest work. Be sure to check out the detail after the jump.
“Our client, John Glaser, is hoping to help people think more positively about the economic situation with his fin hand bottled blended scotch. To the optimist the glass (bottle) is half full…”
March 10, 2009 | 1 Comment
Designed by The Taboo Group | Country: Australia
“On the 110th day we said ʻlet it be namedʼ. And from that day forward it would be called Nelson.
Itʼs been a long time coming, but the Trial Brew, also known as Batch #15, has finally been dubbed and
Trial Brew began its life in a plain bottle appearing as a silent sponsor of music, fashion, and art events
during the latter months of 2008. At these events, as well as through a website and special information
postcard, we gathered feedback from creative types (approximately 1,000 of them) regarding the look, taste,
and possible names for the beer.
March 9, 2009 | 2 Comments
“Most people would probably have been satisfied with such an outstanding career, and rested on their laurels – but not Hans. On the contrary! Instead, he left the ad agency and started Brindfors Design, from 1999 part of Enterprise IG Group. And with his creative direction for Karlsson’s vodka perhaps starting a new chapter in the Swedish vodka story.”
March 6, 2009 | 3 Comments
BreeAnna over at Dry Soda sent us some updated packaging. The Vanilla Bean and Juniper Berry packaging houses the signature of DRY’s first two employees, while the original four flavors showcase our Founder’s signature.
“Designed for those seeking a sophisticated, non-alcoholic beverage option, DRY Soda Co. produces lightly sweet, all-natural, culinary sodas. The sodas were developed specifically to be paired with great foods. To this end, DRY wanted the bottles to look at home in an upscale restaurant or at a five star hotel. Our design solution was intentionally minimalist. Wr endeavored to make the bottle sophisticated, but still fresh and inviting. Minimal graphics on clear bottles allow the purity of the product to show through. The owner’s signature on each bottle denotes a sense of craft behind each flavor’s recipe.”