Lovely Package

Curating the very best packaging design

African Cola

March 6, 2009 | 1 Comment

afri

Designed by Jupp Ernst | Country: Germany

The drink has been around since 1931 and operated during World War II with dirty means a tough campaign against his greatest enemy, Coca-Cola. During the 1960s it seemed as if the African Cola was losing cola war in the German market.

Via Below the Clouds.

12 Inches

March 4, 2009 | No Comments

12inches1

Designed by War Design | Country: Australia

“Imagine being briefed to create striking packaging for a product named after the height of the bottle it’s packaged in. With only small print runs required, there was a real opportunity to have some fun. The solution was to design labels that were also 12″ long, printed onto packing tape using different colours to identify different variants. The labels wrap around the bottle creating a powerful and memorable branding device.”

Coca-Cola x Nathalie Rykiel

March 3, 2009 | 2 Comments

coke_nathalie1

Designed by Nathalie Rykiel | Country: France

“Nathalie Rykiel, daughter of Sonia Rykiel and creative director of the Maison, signed a new version of Coca Cola Light’s famous 25cl aluminium bottle. Created in the traditional colors of the brand, closed by a black cap and underlined by a line of strass.”

Via Justin Garçon.

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Preshafruit Juices

March 1, 2009 | 2 Comments

preshafruit1

Designed by Pidgeon | Country: Australia | Fonts used: FF OCR F

“Packaging for a new line of fruit juices by Donnyboy Fresh Food Company. These unique juices are pasteurised using cold pressure rather than heat, which ensures greater retention of nutrition and natural flavour. The juices are available in the following varieties; Royal Gala, Granny Smith, Fuji, Apple & Lemon, Apple & Pear and Valenica.”

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TRÉ

March 1, 2009 | No Comments

tre

Designed by Juli Shore | Country: United States | Fonts used: Eplica

Great Divide Brewing Co.

March 1, 2009 | 3 Comments

great_divide1

Designed by Cultivator Advertising & Design | Country: United States | Fonts used: Knockout, Freehand 521

Brief: Convey superior quality, hand-crafted beers. Original: Mixed letter sizes suggest too casual approach to brewing. Individual beer icons, including mountain biker, rock climber, skier, are Colorado cliches. Redesign strategy: Overall block letter identity implies unapologetic, strong-flavored brewing style. Within overall line, individual beers are characterized by whimsical, cutout silhouettes.”

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Andrews & Dunham

February 26, 2009 | 1 Comment

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Designed by Aesthetic Apparatus | Country: United States | Fonts used: Futura Black

Thanks to Aesthetic Apparatus for sending in this great work that they designed and printed for Andrews & Dunham teas.

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Milko

February 18, 2009 | 1 Comment

milko

Designed by Unitedpower | Country: Sweden

“Milko is one of Sweden´s largest dairy companies. Their main business region covers more than 1/3 of Sweden. Milko is a co-operative company, which is owned by farmers from various provinces. Each province has its own carton with the origin printed in heart shaped lettering to show that Milko offers consumers dairy products of high quality, made from milk coming from local farms.”

Hint Water

February 18, 2009 | 6 Comments

hint1

Designed by Helen Shaw | Country: Canada

“Package redesign emphasizing the purity and clarity of the product, designed in a minimalist style to break through the visual clutter of the beverage aisle. Hint’s original logo is reworked to mimic Asian characters and colour coded to communicate flavour at a glance.”

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mySmoothie

February 15, 2009 | No Comments

mysmoothie

Designed by LA+B | Country: Sweden

“A 100% fruit smoothie made with love in Sweden. Pictured is the pomegranate, and a limited edition in a delicate POS stand. mySmoothie is available in US, Europe and Asia.”

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Lovely Package

Curating the very best packaging design


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