Lovely Package

Curating the very best packaging design

Tango

January 7, 2009 | 2 Comments

tango1

Designed by Brandhouse | Country: United Kingdom | Font used: a modified Franklin Gothic.

“Transforming a chip-shop brand into a hero brand – and making 14 year-old boys feel like 18-year olds – by telling a story about ‘rebellion’.”

Continue…

Campbells V8 Invigor8

January 7, 2009 | No Comments

invigor8

Produced by Richard Palmer | Country: United States

“In the energy drink boom, there wasn’t a healthier option for the consumer. In an effort to fill the gap and build on the V8 brand, Campbells formulated a juice & vegetable fusion fortified with vitamins and Guarana.”

Arla Milk Bottle

January 1, 2009 | No Comments

arla1

Designed by Neumeister | Country: Sweden

Input: Arla Foods, the leading dairy company in Scandinavia, wanted to reverse the trend of dropping milk consumption in Sweden.

Output: A portable milk bottle that fitted the lifestyle of younger people on the go. (In collaboration with PriPac Design & Communication.)

Outcome: Enabled Arla to compete with traditional lunch beverages, reach new target audiences, and generate plenty of publicity.”

Continue…

DNN

December 29, 2008 | 3 Comments

dnn1

Designed by Robinsson Cravents | Country: Colombia | Fonts used: Chalet

“DNN is one lemonade drink, inspired in sea and surf lifestyle. I have worked in logo design and packing design.DNN (Drink No Name).”

Continue…

Intelligentsia Coffee

December 28, 2008 | No Comments

intelligentsia

Designed by Planet Propaganda | Country: United States

I always admire these lovely packages when cruising the aisles of my local grocery store.

Milk Collection

December 27, 2008 | No Comments

milk

Designed by Hattomonkey | Country: Russia

Thanks to Hattomonkey for sending us these extremely creative milk packages. They’re so great I think that each one deserves it’s own post, see the others below.

Milk Collection

December 27, 2008 | No Comments

milk11

Designed by Hattomonkey | Country: Russia

Continue…

Milk Collection

December 27, 2008 | 3 Comments

milk4

Designed by Hattomonkey | Country: Russia | Font used: Monotype Script

Pucko

December 26, 2008 | No Comments

pucko1

Designed by Neumeister | Country: Sweden

“Input: Pucko is the classic chocolate drink brand in Sweden with an iconic glass bottle. Arla Foods wanted to refine the brand identity that it would work on additional packaging types and sizes.

Output: A complete identity system that was successfully applied to new packaging types without losing the original look and feel of the brand.

Outcome: Considerable increase in sales indicating a successful transfer into new packaging types.”

Continue…

Project 7

December 18, 2008 | 2 Comments

project7_1

Designed by 29 Agency | Country: United States

Project 7 was developed on a cold fall night 2 years ago when the thought of the 7 deadly sins came up.  I began to do some research on the history and origin and had a simple thought.  What if man in his selfishness instead of focusing on abstaining from the 7 sins worked to help those that were a consequence of one of these 7?  What if the “glutton” in this example which I fall into regularly stopped focusing on myself and started focusing on helping those that were starving.  So take that concept and spread it over what we call the 7 most critical areas of need in the world, hence the name Project 7.  So then the vision started playing itself out and I needed something to help get this initiative out there.  So having a consumer goods background and a heart to see real change come about this company was created.  I believe like most of you, that if we spent more time helping others, we can in fact, “Change the Score.”

Continue…

Page 46 of 49« First...102030...4445464748...Last »

Lovely Package

Curating the very best packaging design


Sponsors