March 1, 2009 | 3 Comments
“Brief: Convey superior quality, hand-crafted beers. Original: Mixed letter sizes suggest too casual approach to brewing. Individual beer icons, including mountain biker, rock climber, skier, are Colorado cliches. Redesign strategy: Overall block letter identity implies unapologetic, strong-flavored brewing style. Within overall line, individual beers are characterized by whimsical, cutout silhouettes.”
February 26, 2009 | 1 Comment
Thanks to Aesthetic Apparatus for sending in this great work that they designed and printed for Andrews & Dunham teas.
February 18, 2009 | 1 Comment
Designed by Unitedpower | Country: Sweden
“Milko is one of Sweden´s largest dairy companies. Their main business region covers more than 1/3 of Sweden. Milko is a co-operative company, which is owned by farmers from various provinces. Each province has its own carton with the origin printed in heart shaped lettering to show that Milko offers consumers dairy products of high quality, made from milk coming from local farms.”
February 18, 2009 | 6 Comments
Designed by Helen Shaw | Country: Canada
“Package redesign emphasizing the purity and clarity of the product, designed in a minimalist style to break through the visual clutter of the beverage aisle. Hint’s original logo is reworked to mimic Asian characters and colour coded to communicate flavour at a glance.”
February 15, 2009 | No Comments
Designed by LA+B | Country: Sweden
“A 100% fruit smoothie made with love in Sweden. Pictured is the pomegranate, and a limited edition in a delicate POS stand. mySmoothie is available in US, Europe and Asia.”
February 6, 2009 | 3 Comments
Designed by Jean Paul Gaultier | Country: France | Font used: Compacta
“Fashion designers know that the key to a good collection combines the reinvention of ideas with underlying signature qualities and Evian® Natural Spring Water is keeping to these same ideals with the release of the newest addition to its designer collection. Remaining true to tradition, Evian has once again partnered with an internationally acclaimed French designer to produce two unique and exclusive creations for 2009, the Evian Prêt-à-Porter Bottle and the Evian Haute Couture Bottle by Jean Paul Gaultier. Continue…
February 4, 2009 | 1 Comment
“Yoshi-Go, a new range of green teas released in Asia and Europe. The product is a traditional japanese RTD green tea infused with anti-oxidant ingredients, to bring the two trends of Europe and Asia together.
The square bottles comes in a sophisticated black sleeve, with highlighted colours, Yellow (original flavour with a dash of lime), Blue (Detox, with blueberries and pomegranate, and Pink (with ginger and ginseng). A gift pack of three is a limited item across Europe.
The brand identity is developed by Love for art and Business, LA+B, Stockholm Sweden. (AD Sarah Sheppard, PM Frida Berggren, D Magdalena
Adaktusson, CD Jonas Lundin) (who also packaged myysmoothie, recently pictured in UK’s Wallpaper magazine)”
January 23, 2009 | 2 Comments
Designed by Kessels Kramer | Country: The Netherlands
One of our readers alreted us to this great packaging for puC refills, part of a new Dutch coffee machine. If anyone knows who is responsible for this work please let us know.
January 9, 2009 | 3 Comments
“Vitamin Well, the successful entrepreneur behind the new functional beverage with the same name, has decided to work with us on a long term basis. A truly healthy relationship! Our part is to add even more energy to the brand, by design.”
January 7, 2009 | 2 Comments
“Transforming a chip-shop brand into a hero brand – and making 14 year-old boys feel like 18-year olds – by telling a story about ‘rebellion’.”