Lovely Package

Curating the very best packaging design

Dust Cutter Beverage Co.

August 5, 2013 | 2 Comments

Designed by Cultivator Advertising & Design | Country: United States

“This month, Dust Cutter Beverage Co., Jackson Hole, Wy., launches its first product line, three varieties of all-natural, western-style lemonade, available in western state test markets and online. Package design (as well as the branding and advertising) is by Cultivator Advertising & Design, Denver, their first work for the new client.

Dust Cutter  is packaged in fast-cooling, 16 oz., reclosable aluminum (“Alumi-Tek”) bottles, and comes in Original, Huckleberry, and Iced Tea varieties, retailing online for $20 per 12-pack. Its all-natural ingredients include ginseng and Vitamin B. Dust Cutter is made from the company founder, Eric Green’s family recipe, served up for generations to parched guests at the Warm Springs Ranch in Jackson Hole, Wyoming.”

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Harry Brompton’s

July 25, 2013 | 3 Comments

Designed by Cartils | Country: United Kingdom

“Unique in the world as a premium alcoholic ice tea, Harry Brompton’s was launched this month with success. In a matter of weeks demand has soared, and it seems that Harry Brompton’s ice tea is not only here to stay, but it’s here to conquer the world. In the traditional tea-loving country of Britain the brand was finally launched after years of perfecting the ‘secret’ hand-crafted recipe.

CARTILS Branding & Packaging Design Consultants were responsible for the design, reaffirming their expertise in the area of ‘New Product Developments’.”

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Beanies

July 25, 2013 | No Comments

Designed by Robot Food | Country: United Kingdom

“Beanies The Flavour Co. has launched a range of flavour coffee exclusively for Sainsbury’s, with a new design created by specialist branding partner Robot Food. The creative team worked in close collaboration with Sainsbury’s to deliver exactly what it felt was missing from the shelves. Beanies’ commitment to satisfy the retailer was rewarded in volume orders, which are hitting the shelves by mid July.

The range includes three instant flavours and three roast ground flavours. Flavours include Amaretto, Irish Cream, Cinder Toffee and Very Vanilla.”

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Cheribundi

June 12, 2013 | 1 Comment

Designed by TDA | Country: United States

“We recently rebranded Cheribundi, an all-natural tart cherry juice drink. Cheribundi is not the artificial flavor-filled red sugar water labeled as “cherry juice” that you drank as a kid. Cheribundi is made from orchard-fresh, tart cherries which are full of phytonutrients and anthocyanins.

The design was inspired by Eric Carle’s The Very Hungry Caterpillar. We brought this concept up-to-date by pairing textural watercolor illustrations with clean type and a modern wordmark. All of these elements work together, distinguishing Cheribundi as a sophisticated beverage offering.

This is the first line in a series of rebranding efforts for Cheribundi. In the coming months we will be releasing the Functional line of Cheribundi as well as a Tea Refresh line.”

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Brew Tea Co.

June 11, 2013 | 3 Comments

Designed by Interabang | Country: United Kingdom

“Brew were looking to expand into the retail sector, having firmly established themselves supplying tea wholesale to independent shops, museums, galleries and boutique hotels. The rebrand was needed to coincide with this new direction, and also to clarify their offer: not complicated tea or weird tea, but better tea –  both whole leaf tea bags and loose leaf.

We wanted to express this no-nonsense approach, but also covey their enthusiasm and passion for brewing the perfect cup of tea that quickly became apparent during the familiarisation process. Bold, confident typography is offset by a vibrant palette and playful, unexpected icons to denote the seven flavours. The carefully selected contents were brought to the fore on the back of the pack along with the method for brewing the perfect cuppa.”

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¡Cho!

May 27, 2013 | 2 Comments

Designed by Blast | Country: United Kingdom

“¡Cho! is a completely unique range of on-the-go drinking Gazpacho recently launched to the UK market. Created by English entrepreneurs and a Michelin starred Spanish chef ¡Cho! is made from organic fruit and vegetables sourced and bottled in Adalucia.

¡Cho! needed to be positioned as a completely different product, and in doing so create its own place in the market. It required a brand identity that communicated a uniquely daring and different gourmet product with real provenance and exquisite taste.”

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Jaw Drop Coolers

April 6, 2013 | 4 Comments

Designed by Brandever | Country: Canada | Fonts used: CgGothicNo4

“Sucking Lemons, Biting Oranges, Puckering Punch, Squeezing Melons, Licking Limes … Jaw Drop Vodka Coolers. Brand Strategy, Packaging Design and Product Naming by Brandever.”

 

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Student Work – Cassandra Cappello

April 6, 2013 | 5 Comments

Designed by Cassandra Cappello | Country: Canada

“This is a student project for an invented brand and redesign of a line of milk and juice cartons. These packages are specifically for milk, chocolate milk, and strawberry banana juice. The shape is inspired by old metal milk containers and the minimalistic design allows this line of packages to stand out on shelves. The packages are also bilingual, written in both English and French.”

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East Side Bitter

March 17, 2013 | 2 Comments

Designed by Saint Bernadine Mission Communications Inc. | Country: Canada

R&B Brewing is one of Vancouver’s original East Van micro breweries, predating the current trend by almost two decades. Partners Rick (“R”) and Barry (“B”) asked St. Bernadine to help with a packaging redesign, initiated by the move from 650mL bottles to a standard 341mL 6-pack format.

The design language is inspired by R&B’s resolutely hand crafted product – as such, every element on the packaging is rendered by hand, including the bar code. Bold silhouette key illustrations take their cues from the beers’ quirky naming conventions, and strong colours aid standout and shelf blocking. Key brand story elements, hand rendered in expressive type, and additional varietal information, like IBU scale, boil information, aging temperature, hop and barley type and mix all support R&B’s independent, craft positioning.”

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Raven Cream Ale

March 17, 2013 | No Comments

Designed by Saint Bernadine Mission Communications Inc. | Country: Canada | Fonts used: None (Handlettered)

R&B Brewing is one of Vancouver’s original East Van micro breweries, predating the current trend by almost two decades. Partners Rick (“R”) and Barry (“B”) asked St. Bernadine to help with a packaging redesign, initiated by the move from 650mL bottles to a standard 341mL 6-pack format.

The design language is inspired by R&B’s resolutely hand crafted product – as such, every element on the packaging is rendered by hand, including the bar code. Bold silhouette key illustrations take their cues from the beers’ quirky naming conventions, and strong colours aid standout and shelf blocking. Key brand story elements, hand rendered in expressive type, and additional varietal information, like IBU scale, boil information, aging temperature, hop and barley type and mix all support R&B’s independent, craft positioning.”

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Lovely Package

Curating the very best packaging design


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