Lovely Package

Curating the very best packaging design

¡Cho!

May 27, 2013 | 2 Comments

Designed by Blast | Country: United Kingdom

“¡Cho! is a completely unique range of on-the-go drinking Gazpacho recently launched to the UK market. Created by English entrepreneurs and a Michelin starred Spanish chef ¡Cho! is made from organic fruit and vegetables sourced and bottled in Adalucia.

¡Cho! needed to be positioned as a completely different product, and in doing so create its own place in the market. It required a brand identity that communicated a uniquely daring and different gourmet product with real provenance and exquisite taste.”

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Jaw Drop Coolers

April 6, 2013 | 4 Comments

Designed by Brandever | Country: Canada | Fonts used: CgGothicNo4

“Sucking Lemons, Biting Oranges, Puckering Punch, Squeezing Melons, Licking Limes … Jaw Drop Vodka Coolers. Brand Strategy, Packaging Design and Product Naming by Brandever.”

 

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Student Work – Cassandra Cappello

April 6, 2013 | 5 Comments

Designed by Cassandra Cappello | Country: Canada

“This is a student project for an invented brand and redesign of a line of milk and juice cartons. These packages are specifically for milk, chocolate milk, and strawberry banana juice. The shape is inspired by old metal milk containers and the minimalistic design allows this line of packages to stand out on shelves. The packages are also bilingual, written in both English and French.”

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East Side Bitter

March 17, 2013 | 2 Comments

Designed by Saint Bernadine Mission Communications Inc. | Country: Canada

R&B Brewing is one of Vancouver’s original East Van micro breweries, predating the current trend by almost two decades. Partners Rick (“R”) and Barry (“B”) asked St. Bernadine to help with a packaging redesign, initiated by the move from 650mL bottles to a standard 341mL 6-pack format.

The design language is inspired by R&B’s resolutely hand crafted product – as such, every element on the packaging is rendered by hand, including the bar code. Bold silhouette key illustrations take their cues from the beers’ quirky naming conventions, and strong colours aid standout and shelf blocking. Key brand story elements, hand rendered in expressive type, and additional varietal information, like IBU scale, boil information, aging temperature, hop and barley type and mix all support R&B’s independent, craft positioning.”

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Raven Cream Ale

March 17, 2013 | No Comments

Designed by Saint Bernadine Mission Communications Inc. | Country: Canada | Fonts used: None (Handlettered)

R&B Brewing is one of Vancouver’s original East Van micro breweries, predating the current trend by almost two decades. Partners Rick (“R”) and Barry (“B”) asked St. Bernadine to help with a packaging redesign, initiated by the move from 650mL bottles to a standard 341mL 6-pack format.

The design language is inspired by R&B’s resolutely hand crafted product – as such, every element on the packaging is rendered by hand, including the bar code. Bold silhouette key illustrations take their cues from the beers’ quirky naming conventions, and strong colours aid standout and shelf blocking. Key brand story elements, hand rendered in expressive type, and additional varietal information, like IBU scale, boil information, aging temperature, hop and barley type and mix all support R&B’s independent, craft positioning.”

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Morning Coffee

March 5, 2013 | 1 Comment

Designed by Studio Konfirm | Country: The Netherlands

“We were asked to create this new coffee brand called Morning Coffee. The main subject was to make it simple and make it questionable. What is in the bag? What’s the brand about? The best things can be said in one line, that’s what we did. Good Morning, Coffee! Who doesn’t want to start the morning with a good cup of power beans?”

PANON Dairy

March 5, 2013 | 1 Comment

Designed by Peter Gregson | Country: Serbia

“Peter Gregson Studio designed the packaging and ID for new brands of organic and non-organic milk, yogurt and kefir called PANON® and BIOPANON®. They are produced in 0.5 and 1 liter packaging. We saw this task as an opportunity to go back to the “basics” both in design and tradition. So, we used the pattern of traditional embroidery and turned it into a simple graphic form.”

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Jacu Coffee Roastery

March 1, 2013 | 2 Comments

Designed by Tom Emil Olsen | Country: Norway

“The Jacu bird lives in South America and is known for something quite extraordinary; It flies from coffee plantation to coffee plantation and picks and eats the tastiest coffee cherries. The fruit makes its way through the bird’s digestive system, and the seeds of the fruit – coffee beans – come out perfectly processed. These coffee beans are among the most exclusive in the world. This story has inspired us, and the bird has lent its name to the new micro-roastery in Ålesund, Norway. 

Jacu Coffee Roastery was established in 2011. Like the jacu bird, they pick and roast only the best beans. They look for great plantations, optimal processing, and the roasting profiles which will make the most out of each bean. They work with passion, patience, and without compromise.”

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Paromi Artisan Tea Company

February 28, 2013 | 3 Comments

Designed by R/West | Country: United States

“Paromi Artisan Tea Company came to R/West looking for a complete brand overhaul. Their product was premium and unique, but lacked shelf presence and storytelling. Through new packaging, including a custom glass bottle, we painted the picture of Paromi’s worldwide search for unmatched ingredients. The brand revival made an immediate impact as Whole Foods picked up Paromi across most of the continental United States.”

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JuiceBurst

February 26, 2013 | 3 Comments

Designed by Williams Murray Hamm | Country: United Kingdom

“Purity Soft Drinks, today unveils plans to completely overhaul its leading brand – JUICEBURST™, which will be completely digitally interactive using Blippar technology. The brand, valued at £30 million, will receive a new look and feel and marketing campaign to support the launch.

New packaging, created by London based brand design agency, Williams Murray Hamm, will be unveiled at the start of February making JuiceBurst ‘the world’s first digitally interactive soft drink brand.’ New to the industry, the interactive labelling will be incorporated across the entire JuiceBurst range. The fruit on each label will literally burst off-pack for consumers who have the easy-to-download Blippar app on their smart phones. The exploding fruit will reveal links to JuiceBurst social media channels inviting further consumer engagement including consumer competitions.”

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Lovely Package

Curating the very best packaging design


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