January 17, 2009 | 2 Comments
“Field’s Sweet Spot is a nostalgic candy destination of the Midwest department store Marshall Field’s. The vernacular (a nod to the mod ’60s) is equal parts fashion and fantasy, a concoction that combines both the department’s retro-candy product selection and fashion driven branding efforts of Marshall Field’s itself. The identity creates a playful aesthetic that appeals to both children and Marshall Field’s female core guest alike.”
December 28, 2008 | No Comments
Designed by Elmwood | Country: United Kingdom
“Nestlé was keen to bring dark chocolate into the mainstream using it’s much-loved Black Magic brand. It required a repositioning of the category as well as the brand and great packaging to communicate it.”
December 25, 2008 | 1 Comment
Designed by FRESHTHRILLS | Country: United States
“It’s an annual tradition, which began long, long ago: The spread of holiday cheer to everyone you know. A celebration, if you will, of a good year that’s past and the hopes for an even better one to come. But this year we found ourselves wondering how we could spread holiday cheer during a time when cheer was in short supply. This was the year where it seemed like bad news was everywhere; Unemployment hit an almost all-time high, and morale, an all-time low. Advertising spending went down, unemployment benefits, up. We knew it was bad when even the president admitted that not only were we approaching a recession, but we were deep smack in the middle of one. ‘This bites!’ a voice yelled.
And from there…an idea was born.”
December 22, 2008 | 2 Comments
“This year I am a little tiny bit poor so I made everyone boxes and put various sweets and chocolates and things that are sweet and nice and sickly.”
December 22, 2008 | 3 Comments
“Sweet’s Candy needed a rejuvenation for their century-old product and a face lift for their decades-old packaging. Something to match the quality of the product and launch it into a category all its own, Gourmet Taffy. The solution came in the form of the Sweet’s custom Taffy Twist Box. This unique design leveraged the talents of a local manufacturer to get out-of-country prices at an in-state establishment. As a result, Sweet’s has now sold over 750,000 units and counting of Signature Series products based on design alone. Now that’s tasty.”
December 18, 2008 | 2 Comments
Designed by 29 Agency | Country: United States
“Project 7 was developed on a cold fall night 2 years ago when the thought of the 7 deadly sins came up. I began to do some research on the history and origin and had a simple thought. What if man in his selfishness instead of focusing on abstaining from the 7 sins worked to help those that were a consequence of one of these 7? What if the “glutton” in this example which I fall into regularly stopped focusing on myself and started focusing on helping those that were starving. So take that concept and spread it over what we call the 7 most critical areas of need in the world, hence the name Project 7. So then the vision started playing itself out and I needed something to help get this initiative out there. So having a consumer goods background and a heart to see real change come about this company was created. I believe like most of you, that if we spent more time helping others, we can in fact, “Change the Score.”
December 7, 2008 | 3 Comments
“Consider it a world’s first: Chocolate bars offered in 100 different flavours. If you are in search of the yummiest and widest range of chocolates, start at the Chocolate Research Facility. Conceptualized by a serious chocolate lover, this new brand and concept boutique-cum-cafe located at Millenia Walk, draws focus to chocolates – both in taste and packaging. We put on our creative hats and taste buds to the test in this year-long project.”
December 5, 2008 | 2 Comments
“Every Christmas, the Darwin Press send confectionery to clients and associates by way of a seasonal thank you.
In 2007 they asked Purpose to find a more memorable and creative way of upholding the much appreciated tradition.
A selection of CMYK coloured jelly beans presented in a beautifully finished printed box did the job nicely, and showcased Darwin’s great printing skills.
November 30, 2008 | 1 Comment
“Selfridges wanted a special chocolate, to coincide with National Chocolate Week 2008, and the fact that – due to world events – people are spoiling themselves with little ‘treat’ purchases.
Purpose worked with restaurateur and Food Writer Laura Santini, and The Chocolate Society to produce some Hokey Pokey with a topical twist.”
November 25, 2008 | No Comments
Designed by Ned Wright | Country: United States