Lovely Package

Curating the very best packaging design

National Trust

June 6, 2011 | No Comments

Designed by Studio H | Country: United Kingdom

“Studio H was commissioned to re-design National Trust’s entire retail packaging, with a brief to refresh public perception and bring coherence to a hugely diverse product range. The National Trust is the UK’s largest heritage charity, preserving and protecting buildings, countryside and coastline for future generations and encouraging everyone to visit and enjoy their national heritage. It was important that the re-design reflected National Trust’s culture and engaged with their visitors.

Studio H created a range of icons depicting images associated with National Trust that can be flexibly applied across different several product ranges from chocolate to stationery. For confectionery and biscuits Adrian Johnson was commission to produce a range of architectural based illustrations.”


Student Work – Bora Mesut Palas

May 29, 2011 | 3 Comments

Designed by Bora Mesut Palas | Country: Turkey

“Logo, illustration and packaging for my package design class at Marmara University – Faculty of Fine Arts. Tatlı Şeyler (Turkish for “Sweet Things”) was an imaginary client who’s about to release some bakery decoration products like cocoa, sesame and coconut. These are the two alternatives I’ve done (metal cylinder and regular box) for the cocoa version.”

Nestlé Easter

May 24, 2011 | 5 Comments

Designed by FutureBrand | Illustration: Cako Martin | Country: Brazil

FutureBrand commissioned Brazilian illustrator Cako Martin to illustrate these chocolate egg filled metal cans for Nestlé Easter.


Student Work – Camille Brunelle

May 13, 2011 | 6 Comments

Designed by Camille Brunelle | Country: Canada

“We Canadians have many traditions; amongst them is the sugar cream fudge. Recipes are passed down from generation to generation and remain a staple in our Christmas holidays and also remain a not so commercialized sweet. A simple recipe made from brown sugar and cream, mixed and cooled off before being chopped into cubes like regular chocolate fudge. When it came to the packaging of this traditional sweet, I wanted to stay close to our canadian roots, reminiscent of our past; the lumberjack and hunter jacket. The concept would be that the sugar cream fudge be moulded in the form of the buttons, as if they were the coat’s buttons themselves. The outside packaging would represent the manliness of each Canadian and the inside lace would represent the sweet and reassuring aspect of all Canadian women.”



April 19, 2011 | 2 Comments

Designed by Creneau International | Country: Belgium

“Dark and pure, rich and honest, funny and crazy … as long as it says Barú on the outside, you know you’re in for a delicious treat. Drawing inspiration from Barú’s finest fluffy, swirly and nutty chocolates and sipping from their sensational chai tea, Creneau International designed a range of packaging that put the funk back in the chocolate and the glee back in the tea.

The best chocolates are little bites of happiness and the designers wanted the packaging to show just that. Adorned with retro colours and patterns, central to each wrapping is the signature element of the brown rectangular bar with the round Barú logo in it. The packaging features an array of typefaces reflecting the crazy playfulness and wonderful taste sensations.”


Panda Traditional Soft Liquorice

April 18, 2011 | 3 Comments

Designed by Cowan London | Country: United Kingdom

“Cowan London have redesigned the packaging for Panda’s traditional soft liquorice, making use of the product to produce a simple, unique and distinctive pack.”

Moonstruck Tumbled Chocolate

April 10, 2011 | No Comments

Designed by Sandstrom Partners | Country: United States

“Moonstruck Chocolate asked us to help them name and develop a packaging system for a new chocolate covered fruits and nuts product line. Tumbled™ was the name that quickly rose to the top of the naming list and was much improved over the industry standard term of Chocolate Covered. The container study was a long, multi-faceted process which led us to a very unique, custom box shape. Oregon’s Western Meadowlark became a die-cut reveal to showcase the often iridescent coatings of the different tumbled products. Red illustration for dark chocolate and blue illustration for milk chocolate helps discerning consumers find their preference quickly at retail. Also integrated into the packaging design are a beaver, more Western Meadowlarks, a salmon, Mt. Hood, Doug Fir trees and of course, last but not least, a Sasquatch, which can be found on all of the new Moonstruck packaging by Sandstrom Partners. The Sasquatch is hidden in a different location for each flavor of the Tumbled Chocolate packaging line. Cut paper style Illustration by Kate Forrester.”


John & Kira’s

March 11, 2011 | 4 Comments

Designed by studio AG | Country: United States

“A great deal of heart goes into every piece of chocolate at John & Kira’s. Their exquisite products are made by hand with the finest ingredients available from local and family farms. “Real people, really good chocolates” is not only their tagline, it’s their business philosophy. The chocolate boxes needed to appeal to a wide audience; from the thoughtful fancy food lover, to the impulsive farmer’s market shopper. And the goal of Studio AG was to create a system of boxes that communicated the core values of the company.

For the chocolate consumer; the packaging represents the handcrafted and careful aesthetic instilled in the John & Kira’s brand. For the chocolatier; the system of boxes is extremely versatile and can be efficiently assembled easily during busy seasons.”


Henrik Konnerup Chocolates

March 7, 2011 | 5 Comments

Designed by Bessermachen DesignStudio | Country: Denmark

“These chocolates were designed in cooperation with chocolate artist Henrik Konnerup.

12,000 pieces of chocolate have been produced – 1,000 large boxes. Every piece of chocolate weighs 50 grams and can be divided into four squares, each mould with the Brandhouse symbol in the middle. All 12,000 pieces are handmade.

Every piece of chocolate and each packages design has the same characteristics as the archetypes, thereby showing how to create the personality of the brand through product development as well as packaging design.”


Student Work – Martín Azambuja

March 5, 2011 | No Comments


Designed by Martín Azambuja | Country: Uruguay

“The goal was to create a vintage Chocolate Bars with direct references to swiss design. The colors use in each pack represent the flavour of each chocolate bar.”


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Lovely Package

Curating the very best packaging design