Lovely Package

Curating the very best packaging design

Joakim Norman Self Promo

December 30, 2010 | 1 Comment

Designed by Joakim Norman | Country: Sweden

“I’ve always been intrigued by candy and confectionary aesthetics. The colors, the blissful feeling and total unpretentiousness. That’s what I wanted my own business to feel like.

So I made hundreds of chocolate business cards, bigger chocolates to give away (with a golden coupon inside, Willy Wonka style), letters in classic swedish candybag-paper style, a bag with nougats that represents my services and a big box to send to potential customers. And of course a website. Everything folded and designed hand (except for the actual chocolate, I don’t wanna poison people…) with lots of love.”

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Minimalist Effect in the Maximalist Market

December 23, 2010 | 7 Comments

Produced by Antrepo | Country: Turkey

Our latest project is about simplicity and we try to find alternate simple versions for some package samples of international brands. We think almost every product needs some review for minimal feeling.”

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Pencil Concept

December 16, 2010 | No Comments

Designed by THINK Packaging | Country: New Zealand

“Concept developed for an architect. A perfectly executed pencil, with a twist open end. Designed to place handmade chocolates inside and passed out as a gift.”

Moonstruck Classic Chocolate Bar

December 4, 2010 | No Comments

Designed by Sandstrom Partners | Country: United States

“Moonstruck Chocolate Co. is known for making premium handcrafted truffles. Our assignment was to revive a dusty line of chocolate bars. Our goal (and challenge) was to create packaging line that imbues the same qualities that drive Moonstruck brand enthusiasm through its truffles: handcrafted quality, visual beauty, multisensory experience and imagination. We focused the cut-paper style illustration subject matter on Northwest imagery. Specifically the Portland area’s landmark St. Johns Bridge, under which Moonstruck is located. Also integrated into the wrapper design are a beaver, Western Meadowlarks, a salmon, Mt. Hood, Doug Fir trees and of course, last but not least, a partially hidden Sasquatch. We also created 3 unique chocolate bar impressions that are randomly used throughout the entire line in production, so that consumers will have a discoverable to enjoy upon unwrapping.”

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Student Work – Chong-Min Kang

November 24, 2010 | No Comments

Designed by Chong-Min Kang | Country: South Korea

“The Berry Verry Paris is a trendy lifestyle dessert, which provides stress relief to tired modern people with its fresh and sweet flavor. This is a dessert to help relieve fatigue and restoring health by using berries. Berry Verry Paris’s design concept is sweet in color, slim in form, and uses Paris as a motif.”

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Camino

November 23, 2010 | No Comments

Designed by Karacters Design Group | Country: Canada

“To coincide with a greater availability in stores across Canada, Camino is unveiling a new brand packaging system for its line of premium organic and fair trade products, gradually expanding outside the realm of cocoa and sugar products.

Developed by Karacters Design Group, the brand idea “a joyful food revolution” captures Camino’s belief that through the joy of eating great tasting food made from quality ingredients, people will be encouraged to think differently about their food – where it came from, who made it and what’s in it.

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Chocolate Research Facility

November 16, 2010 | No Comments

Designed by Asylum | Country: Singapore

“These are our seasonal flavours Spring/Summer 2010 and Autumn/Winter 2010. Each season has 10 new flavours that correspond to a particular theme. S/S10 was our Cities series ­ each flavour representing different global cities, pretzel chocolate for NY, Toffee chocolate for London, Vodka for Moscow and even Tom Yam for Bangkok! A/W10 was classic desserts ­ flavours like blackforest cake, blueberry muffin, lychee sorbet, peach melba and eve pudding.”

See the original series here

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Student Work – Adam Gerstner

November 12, 2010 | No Comments

Designed by Adam Gerstner | Country: United States

“Lovestruck? Straining for that last drop of inspiration? Step right up! Dr. McGurgle’s “elixir” ales cure all. New to the market, Dr. McGurgle’s distinguishes their brand with a love of history, mysticism, lawlessness and deadpan humor. This 6-pack apothecary is an exclusive promotion giving customers a taste of the doctor’s medicine.”

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{cocoa}

November 11, 2010 | No Comments

Designed by Naohiro Haitani | Country: United States

{cocoa} founder, Jewel Zimmer, is a purist; a trusted curator, carefully crafting rare chocolates to reveal new innovations for her San Francisco-based boutique chocolate company. With {cocoa}, Jewel elevates the art of artisan chocolate, creating esthetically beautiful collections that balance fine craftsmanship and pure ingredients. Her integrity, originality and eye for fine design have combined to deliver the most innovative, conscious chocolate collections available.”

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Choclatea

November 2, 2010 | No Comments

Designed by Air Conditioned + Ann Field | Country: United States + United Kingdom

The combination of beautiful colourful watercolour illustrations and white packaging would ensure this packaging stands out on a shelf.

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Lovely Package

Curating the very best packaging design


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