November 5, 2011 | 1 Comment
“We were tapped by the world’s leading manufacturer of portable ‘herbal’ vaporizers (yes, those) and asked to help them them create a category. Their previous vaporizer, the IOLITE, was a huge, huge success. But they wanted to reach out to a whole new demographic—basically design-savvy, urban consumers who wouldn’t be caught dead in a head shop. People who, given the option, would go bananas for a vaporizer that was entirely at home in their home, next to their iPhone. And their Chemex. And their Tivoli Radio. And the keys to their 3 Series. Our brief: to concept, position, name, package, and market a line of vaporizers that are as covetable and elegant as they are intuitive and easy to use. A few hilarious un-focused groups later, and voila! The WISPR.”
September 7, 2011 | 6 Comments
“360 is a new line of IP security camera that connects via Wi-Fi, so the viewer can access the camera from a remote location on their laptop or smartphone. Its rotating feature informed the name and the logo of the product.
Since the client was low on budget, we decided to put the camera in a plain cardboard box, and put all the branding and the information about the camera on a separate sleeve that wraps the box. A low-cost solution while still maintaining visual aesthetic and the security of the product itself.”
August 12, 2011 | 8 Comments
Designed by Nooka | Country: United States
“Nooka is continuing its tradition of green packaging with the introduction of the Nooka Glue-less custom box. This paper packaging is truly eco-friendly, requiring minimal material, minimal labor and is biodegradable. The new packaging will be shipping with the Zub 40 line as part of our fall 2011 collection.
Nooka is a New York fashion design company founded by artist/designer Matthew Waldman. The ethos of Nooka is universal communication, which guides the creation of products with enhanced functionality that engage the mind as well as the body—mindstyle™.
Most prominently known for its line of timepieces, Nooka has expanded their range, creating a Mindstyle™ brand with the addition of innovative accessories and a fragrance.”
June 7, 2011 | 6 Comments
Designed by Lëkki | Country: France
“Lëkki is a French company aiming to buck the trend of ever-improving mobile phones, by revamping the most iconic vintage handsets from the 90′s. The company started in fall 2010 with the classic Motorola StarTAC flip phones first popularized by famous 90′s actors such as Michael Douglas (The Game) and re-clad it with colourful glossy colors.
By customizing those second-hand mobile phones, Lëkki promotes a “back to basics” philosophy (phone+text) and makes a commitment to sustainable development and recycling, through putting iconic objects from the past back into service.”
May 16, 2011 | 1 Comment
Designed by AIAIAI | Country: Denmark
Packaging design for AIAIAI’s Tracks Headphone Collection for Spring/Summer 2011.
“The Tracks Headphone is an award winning, supra-aural headphone with a subtle design focusing on elemental lines and an overall iconic shape. The simple brace design is easily adjustable and ensures a comfortable and secure fit. The customizable slider comes in 3 different colors and the 40mm speaker offers a better frequency distribution and a full-spectrum sound quality with a lighter bass and detailed high frequency notes.”
May 12, 2011 | 7 Comments
Designed by Spencer Bigum | Country: United States
“The design of the package was created to be simple, bold, and iconic. To make buying a battery, like buying a toy! The traditional package of the battery was reversed to first optimize the amount of space to design on and second, the removal of all plastic needed to be used on the package. A die-cut is made to show the “copper top” and the size of the battery for a visual reference as to what type – AA, AAA, D etc… in addition to the call out on the front of the package. Simple clean typography supports the idea of simple but bold and a new symbol for rechargeable was created to help promote and sell this smarter type of battery.”
April 18, 2011 | 2 Comments
Designed by Ryan Chung | Country: Canada
“The brief: To create an identity for a line of vitamins sold in upmarket health food stores and organic markets. Design a logo and packaging.
The solution:The wordmark’s hand-cut feel, paired with modern typography communicates quality. Deckle-edged labels with die cuts reveal the contents of the bottles. The warm brown of the bottles adds a nostalgic touch while protecting the contents from the sunlight.”
April 3, 2011 | 3 Comments
Designed by New Deal Design | Country: United States
“The packaging we created for Sifteo is a playful and communicative showcase for the young company’s first-ever product. A distinctive design language drawn from iconic dance step patterns mirrors the interaction of the Cubes and provides an element of storytelling. A shimmering arrangement of stylized Cubes is printed on the packaging with a spot-UV finish; showing the cubes in motion with dashed arrows illustrating their next move.
Graphics are purposefully layered throughout the Starter Kit packaging to provide cues to the user of the contents within. A large clear window in the sleeve reveals the Cubes. As you slide off the sleeve you are presented with a Wi-Fi dongle and a quick-start card. Removing the quick-start card reveals the Cubes dock. Behind interfolded paper additional items are stored – cables and charger. Fun and lively color pops reinforce the playful branding of Sifteo and serve as a visual contrast for the individual Cubes displayed. This process of discovery is geared to simplify the introduction of the first-of-its-kind fun device.”
February 14, 2011 | 2 Comments
Designed by GrupoVibra | Country: Chile
“SPACK, the first portable active loudspeaker completely developed in Chile, is eco-friendly by proposing to extend the lifespan of cardboard boxes. In its first limited edition, three Chilean artists and one from Colombia were in charge to dress the cardboard with exclusive designs for the first family of the world of SPACK sound packaging.”
January 24, 2011 | 6 Comments
This richly illustrated box makes quite a change from the plain mobile phone packaging that many of us are used to seeing.
The purpose of packaging varies by product. As a rule, cellphone packaging works to protect the goods inside rather than actively advertise, as often a cellphone is decided upon and purchased before the packaging is even seen by the consumer. The brands which go the extra step to make their packaging interesting are the ones that understand that brand experience continues past the point of sale.