Lovely Package

Curating the very best packaging design

Tortex

April 4, 2012 | 4 Comments

Designed by Dunlop | Country: United States

“Tortex guitar picks are an iconic part of the fabric of rock n’ roll, like a pair of filthy leather pants and a snotty disposition. To mark Tortex’s 30th anniversary, the in-house creative department at Dunlop spotlighted the ubiquity of the brightly colored picks in the campaign “It’s More Than a Pick,” bringing together a packaging revamp and print and online pushes.

The packaging was redesigned to focus on the familiar Tortex color coding which revolutionized the industry in 1981, making them the first guitar picks to use color to denote pick gauge (thickness). The desire to “give back” to diehard Tortex users led the creative team to the idea of printing the header card on vinyl rather than paper and adding a kiss-cut to the dieline around the Tortex logo. The result? A vinyl sticker for every Tortex devotee to slap on their guitar case, guitar, amp, or groupie’s ass. Also, an infographic was designed to educate players about which Tortex picks their idols use, and which was right for their own playing style. In print, 2 page spreads for a single guitar pick were run internationally- a first in the industry.”

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Student Work – Mathias Kaiser

February 11, 2012 | 5 Comments

Designed by Mathias Kaiser | Country: Austria

“I designed this piece as a Christmas present for my girlfriend. The packaging was created from one piece of cardboard and stitched together with a thread. No glue used at all.

The artwork was inspired by our favorite song ‘The Trapeze Swinger’. In the last couple of lines Sam Beam describes a scene with a monkey, a man, a marching band, an angel kissing on a sinner… and so on.”

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Bicycle Steampunk

January 5, 2012 | 4 Comments

Designed by Alex Beltechi | Country: Romania

“Ripped from the pages of science fiction, the gears are turning, the steam is pumping, and the playing cards were finally born. It wasn’t easy. theory11 made the bronze paper from scratch in order to perfectly print the ink that covers its surface in 19th century Victorian machinery. The boldly stamped, debossed elements cast shadows to create a perspective of depth and weight.”

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DrNo Effects

November 17, 2011 | 9 Comments

Designed by BoomArtwork | Country: The Netherlands

“I created the logo artwork and packaging design for DrNo Effects, a range of vintage guitar effect pedals. It has been an absolute pleasure to work on this job as I always love to mix graphic design, custom lettering and illustration.

This project had all of these elements. I started by doing rough sketches, and created six different vintage styles, one for each guitar effect. Within each artwork, I tried to reflect the sound and style of the effect. I created custom letters to make,

every effect is unique and special. Finally, I placed the sketches in Illustrator, traced them and added colour.”

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Pago de los Capellanes

November 9, 2011 | 10 Comments

Designed by Mucho | Country: Spain

“DVD packaging for Pago de los Capellanes, a special winery from Spain. It was a quite simple idea, but a dificult work through process. The sun comes out at Pago de los Capellanes vineyards.”

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Two Crown King EP

September 28, 2011 | 8 Comments

Designed by Poly | Illustration: Jaqui Oakley | Country: Canada

“Jacqui Oakley was commissioned to produce some cover artwork for Two Crown King’s debut EP & we couldn’t pass up the chance to design a home for her astounding lion painting. We created a bright & in-your-face design for the the 12″ & CD gatefold packaging, with colours & textures suggested by elements of Jacqui’s piece. We’re happy to have given TCK a visual identity that they can run with while promoting the record.”

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Jive Talk

September 15, 2011 | 1 Comment

Designed by Rethink | Country: Canada

“This interactive CD package was designed for Jive Talk’s latest album ’123 Jump!’. To enhance fans’ experience with the band, we created an online animated experience using Augmented Reality and Quick Response codes.

Fold the CD case to form the stage and scan the AR code to start the band’s “live” animated performance. Watch the animated Jive Talk members perform their title track, “123 Jump!”.

The inner booklet shows each of the four band members. Scan the QR markers, place your Smart Phone over the band members’ mouths and watch the guys sing their music! Try experimenting with the music by scanning the band members at different times to remix the song, or break the song down and listen to each member individually.”

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Dashwood Playing Cards

September 1, 2011 | 5 Comments

Designed by Dashwood | Country: New Zealand

A deck of cards inspired by Dashwood’s passion for typography. Each card featuring a letterform and copy briefly discussing an aspect of the particular typeface. Not just the usual who, what and when, but interesting usage and opinion.

The face cards were all illustrated by Dashwood with each character being based on one of their team, including Hamish Meikle, Creative Director and Andrew Gair, Managing Director being the two ‘jokers’.

Cards were sent to all of Dashwood’s clients and suppliers as a Christmas gift. Following the Dashwood tradition of ‘useful holiday gifts’, playing cards were the perfect item for a Kiwi summer holiday.

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SOCOM Special Forces Media Kit

August 19, 2011 | 1 Comment

Designed by GR/DD | Country: United Kingdom

Brief: In conjunction with the release of third person military shooter SOCOM Special Forces for the PlayStation 3, GR/DD has created this unique media kit. The premise of the game revolves around a revolutionary army that has seized control of one of the world’s most vital waterways; threatening to disrupt the global economy. Your mission is to step into the well-worn boots of the Ops Com, a NATO Operations Commander of an elite, five-man squad and eliminate the threat.

Design: GR/DD has designed a unique inflatable, limited edition media kit that includes a set of documents designed to show off the game’s unique features, such as it’s PlayStation Move control and stunning 3D graphics, as well as housing both a game and asset disc. The design concept stems from the premise of the game itself, designed as an “Aqua Drop Package” dropped from the air and inflated on impact with the waterway, protecting the briefing documents within from the elements and surrounding water. Weapons chart, Move controller instructions, map, surveillance photos, game and assets disc and dog tags form the contents of this military themed briefing package.

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Rabbit Children

July 23, 2011 | No Comments

Designed by Brian Danaher | Country: United States

“The CD package may be on the decline but that decline also creates an opportunity to stand out. For their new EP, Rabbit Children wanted to create a package that could be used as both a self promotion tool and appeal to their fan base. The limited edition letterpress printed package, which includes an insert with illustrations inspired by the band’s lyrics, was sent to music journalists and bloggers, radio stations and concert promoters. The packaging helped create awareness for the new release by standing out from the generic CD comps and digital download codes typically sent by most labels.”

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Lovely Package

Curating the very best packaging design


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