Lovely Package

Curating the very best packaging design

RockArsenal

July 2, 2011 | 11 Comments

Designed Anna Leushina | Country: Russia

“T-shirts are packaged into recycled beer bottles, the most popular drink in underground culture. The bottles are smashed to get the t-shirt out –according to an underground practice of fighting with bottles and using them like a self-defence device.

Like different beer types and music styles, shirts are divided into three types – soft, classic and dark. The illustration can be turned both up and down to look properly and symbolize an eternal circle.”

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Eight Energies

June 24, 2011 | 2 Comments

Designed by Estudio Rumba | Country: Argentina

“We worked with a German fashion accessories manufacturer who requested a very special package for necklaces and bracelets which would suit their “Eight Energies” brand. This name evokes the eight energies that are transmitted to the wearer by the gems contained within the accessories. As explained on the pack: “Each piece of Eight Energies is created with passion and love; made to accompany you on your journey.”

We opted to design a single pack based on eight colors reflecting each of the eight energies. The pack can be easily transmuted to accentuate any of the eight energy selections: love, happiness, well-being, success, beauty, strength, intuition & inspiration.”

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The Fineprint Chicago

June 1, 2011 | 1 Comment

Designed by Laurent Varlet | Country: United States

“The Fineprint Chicago wanted some innovative t-shirt packaging to display in retail locations and possibly use for shipping. Since the company designs mainly Chicago-inspired graphics, I decided to make a Chicago-style pizza box packaging. Since we could screen print on the flat box and then fold, it greatly reduced production costs without limiting the design. The piece can also be sent through the mail.

Screen printing on corrugated cardboard is tough! Problems arise registering your colors with such a thick item to print on. Also, due to the nature of the cardboard, there are random creases in the product that can lead to inconsistent prints.”

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O Monstro da Torta

May 9, 2011 | 6 Comments

Designed by Fernando Fernandes & Silmo Bonomi | Country: Brazil

O Monstro da Torta means The Pie Monster in English and it is a new fashion brand of baby clothes in São Paulo, Brazil.

The challenge was to create a stylish package to be different in this market. The brand’s concept is about a Monster, who came from a place called Monstozelândia, very close to New Zealand, and he found in Brazil happiness and some good mates. He also LOVES meat pies and does everything to eat them. He is lovely, friendly, blue and huge. He likes kids but he never appears in the story, just small parts of his body.

After a lot of effort to make our idea viable in terms of costs and production we came up with the idea to use pie packages (very popular in Brazil) and bring to them a refined look. They are printed in 5 colors (one being metallic), plus varnish and lamination BOPP.

This brand has a very clear mindset. They want to become a kind of fairytale and once that happens, they will launch new products expanding their business to different segments such as; books, food, toys, etc.”

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Atura

May 7, 2011 | No Comments

Designed by Koniak Design | Country: Israel

“The name ‘Atura’ is a biblical word meaning ‘adorned’ or ‘crowned’. Atura is a bespoke musk perfume formulated by Israeli singer Rivka Zohar. The Perfume logo and packaging aim at reflecting the unique spiritual quality of the singer’s voice. The leaf ornament was produced in gold foil stamping on glass and paper.”

D&D Clothing

May 2, 2011 | 6 Comments

Designed by D&D Clothing | Country: United States

“Twin brothers, Dan and Dave have been a creative force in the magic industry for well over a decade. Their latest venture goes beyond anything they’ve done before and into the exciting world of fashion. D&D Clothing was inspired from their interest in design and love for magic, this new endeavor expresses a their lifestyle and hopefully yours too.

52 Leagues is the first in a series of t-shirts that will be available in a variety of colors. The title was inspired by the Jules Verne classic with the spade and “52” contributing to our obsession for playing cards. The design depicts a giant Octopus crumbling a Pirate ship into the abyss. Pre-washed and made from 100% Pima cotton for a soft and lightweight feel. Graphics on the front, back, and inside collar. Packaged inside a custom vellum envelope with an organic hemp hangtag. No detail was left out.”

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Maya Negri

April 25, 2011 | 2 Comments

Designed by Koniak Design | Country: Israel

“For the launching of her spring/summer 11 collection, fashion designer Maya Negri commissioned the studio to create a unique press kit which includes a catalogue, poster and fashion film produced in collaboration with Diego Prilusky and Michal Lerman.

The idea behind minimal form – the name of the collection, represented by the gestalt letter M, is to celebrate the clean-cut design of the collection pieces.

The collection, inspired by the designer’s journey to Japan, includes solid colors, airy fabrics and loose fits.”

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Columbine

April 14, 2011 | 1 Comment

Designed by Dow Design | Country: New Zealand

“Columbine, the iconic hosiery brand, has been given a fashionable new look at the hands of brand design expert Dow Design.

The new logo and branding modernises the Columbine image, positioning the brand as a quality product for the mainstream market and creating brand cohesion across the range.

“We wanted to communicate Columbine’s quality and stylishness while making an impact,” says Dow Design’s Creative Director Donna McCort.

“Although a trusted brand, Columbine lacked the personality needed to properly stand-out and attract the attention of younger shoppers. By giving the brand a fashionable new look, the packaging reflects the modern quality product inside and keeps Columbine right up with its competition.”

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Penny Proper

April 11, 2011 | 1 Comment

Designed by Marc Berchold | Country: Canada

“In the 1950s dimes were slipped into the pockets of loafers, as this was the price of a pay telephone. These dimes were then replaced by shiny pennies as a matter of style. Penny Proper is giving loafer wearers the opportunity to exercise their personal style and flare. The size and weight of a penny, PPs come in a variety of colours and patterns to individualize loafers based on personal taste or function.

Penny Proper (PP) is a Canadian fashion brand that allows for the personalization of the classic penny loafer. Launched in 2011 by two trend-setting friends faced with the issue of how to accessorize their penny loafers, PPs come in a variety of colours and patterns.

The colour of the wax seal on the package denotes the colour of the coin inside.”

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Ego

March 14, 2011 | 2 Comments

Designed by Lavernia & Cienfuegos | Country: Spain

“Ego aims to connect with a modern audience concerned about their appearance. The faceted glass pack has been painted in matte silver so that the volume of the piece is solid and clearly defined. Ego uses a visual language which is direct and at the same time refined. The logo was created with equal strength in mind. Didot typeface was used in which the characteristics of the letter g was enlarged so that in context, three letters together form a single entity with more personality.”

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Lovely Package

Curating the very best packaging design


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