Lovely Package

Curating the very best packaging design

Pipers Crisps

March 1, 2013 | 1 Comment

Designed by Founded | Country: United Kingdom

“We redesigned the identity and packaging for Pipers Crisps, the idea was deemed too extreme in the end, but we loved the work so much we wanted it to see the light of day. We commissioned illustrator Matthew Green to help develop the Piper and his world of friends to depict the various incredible Piper flavours.”

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Domino’s Handmade Pan Pizza

February 28, 2013 | 10 Comments

Designed by Crispin Porter + Bogusky | Country: United States

“CP+B just created the pizza boxes for Domino’s new Handmade Pan Pizza and we wanted to share the designs with you. The box’s design centers around Domino’s commitment to transparency, by exposing a “dirty little secret” of the pizza business; most of the pan pizzas that people are eating are made with frozen dough. Domino’s, however, uses fresh dough that’s never frozen. To highlight this, CP+B created the nearly all-black box as a visual reminder that the pizza inside was both handmade and baked directly in a pan, while the outside of the box is loaded with fun facts. Like how it took three whole years to develop, and how each is made with fresh.”

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Stories of Greek Origins

February 20, 2013 | 1 Comment

Designed by Bob Studio | Country: Greece

“Branding and packaging design for a family of premium Greek food products.

The identity is based on illustrations that depict traditional agricultural activities from the Greek countryside. The illustrations are inspired from traditional folk art, using repetitive elements to form a pattern, adding a retro feeling, while every illustration is made using a maximum of 3 colors, by overlaying colors.”

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Friendship Dairies

February 19, 2013 | 2 Comments

Designed by Partners + Napier | Country: United States

“Friendship Dairies needed a way to reach 100% of their target audience. How? By bringing a little color and sass to the dairy case. With packaging becoming the new POS, especially when it comes to clean stores, we decided to amplify Friendship’s fun personality at the dairy case to a point where even their competitors’ consumers couldn’t help but love ‘em. With a sophisticated package redesign, Friendship was able to elevate their brand’s personality, as well as shopability—filling an unmet need in the cottage cheese category.

We went directly to the source and used qualitative and quantitative testing to ask consumers what was most important to them when shopping. As a result, we were able to give them exactly what they wanted. Sassy lid and tub discovery lines were also added to introduce a fun, witty dialogue at shelf, and to help differentiate from competitors with Friendship’s “all natural” stance.”

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Student Work – Ashley Hohnstein

February 19, 2013 | 1 Comment

Designed by Ashley Hohnstein | Country: United States

“In Good Health is a brand of muesli aimed at the average, middle-class consumer. Nowadays, a lot of people are aiming to be much more conscious of their health, and what they are putting into their bodies. Muesli is a great addition to anyone’s day. High in fiber, and vitamins; it is guaranteed to start your day off correctly. It is based on the recipe created by the Swiss in the early 1900s, using dry oats and various dried fruits, nuts and seeds. It can be mixed with milk or yogurt! In Good Health promotes healthy nutrition through making its’ consumers aware of the valuable nutrition packed into each serving of muesli through illustrations on the package. Additionally, it makes measuring these servings easy by having the lid serve the dual purpose of also equaling exactly one serving! Through In Good Health’s playful illustration, healthy nutrition, and easily used packaging; it is sure to break into the breakfast cereals market with ease!”

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Drip Maple

February 13, 2013 | 2 Comments

Designed by Drip Maple | Country: Canada

“Small Batch, Organic Certified, 100% pure Canadian Maple — harvested from a single forest in Northern Ontario. Each run is unblended & true to Mother Nature. Limited in production, & available in three distinct personalities. Meet Blonde, Copper & Amber.”

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Maison Orphée

February 12, 2013 | 1 Comment

Designed by lg2boutique | Country: Canada

“As an importer and producer of exceptional oils and condiments, Maison Orphée is proud to extend its product offering with the launch of a new line of sea salts. Inspired by the company’s 35 other products (also created by lg2 three years ago), the new packaging definitely has its own personality.

Naturally reminiscent of the sea, the look is minimalist, and modern using stripes to evoke the allure of lighthouses and sailing. As unique as the packaging is, it is these same stripes that create a link to the other products in the Maison Orphée product range, adding to the growing family of fine products.”

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Student Work – Eric Lowery

February 10, 2013 | 1 Comment

Designed by Eric Lowery | Country: United States

“Hell’s Mouth is a fictional, restaurant catered to those who prefer even their most top-notch steaks covered in sauce. Founded by a priest who left the church to become a chef, their branding needed to portray true devotion to barbecue.”

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Generous

February 8, 2013 | 2 Comments

Designed by Bowling | Illustration: Jens Claessens | Country: Belgium

“The idea was to create a family and to give each flavour a matching personality.”

Delhaize Soup

February 8, 2013 | 6 Comments

Designed by Lavernia & Cienfuegos | Country: Spain

“The brief was to bring to life the principle ingredient, preferably through the use photo-realistic images, with something that adds a touch of good humor before serving. 

The romantic image of the waiter’s hands gives positive connotations of good service and quality. The steady black and white photography helps to visually unify the whole range, which is complimented by use of simple bold typography to balance the design. The size of the ingredients, in colour,  have been exaggerated in relation to the plate to emphasise the high natural vegetable content of the soups in comparison to its competitor’s. This play on size coupled with the waiter concept adds the touch of humor. Bon appétit!”

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Lovely Package

Curating the very best packaging design


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