Lovely Package

Curating the very best packaging design

Maison Dandoy

October 9, 2012 | 4 Comments

Designed by Base Design | Country: Belgium

“With values rooted in the past but a business plan oriented toward the future, Dandoy asked Base Design in 2011 to modernize and rethink its visual identity, packaging range and website. The main questions to solve were “How do you transform a small-scale, local family business into a global family brand, without losing the image of local craftsmanship and true tradition?” and “How to reach a broader audience?”.

To tackle these questions, Base Design started with interviews in the field to gauge the context. This was followed by an analysis of Dandoy’s assets, opportunities and brand experience, a benchmark study, ideas for improvement and a workshop with the client. All this resulted in about ten design-strategy recommendations followed by a graphic design phase.”

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Mighty Rice

October 8, 2012 | 5 Comments

Designed by mousegraphics | Country: Greece

“The briefing (in brief): We want a packaging design that will communicate the difference in quality, the refined character and the exceptional origin of our product. The target audience: An eclectic but low-key clientele. The design: To meet the expectations of an overseas based client was a challenge we accepted with enthusiasm. Our design approach developed through a series of emails and skype calls between Athens and the exotic Mauritius, whilst we gradually absorbed the information that described this food product as ethically cultivated and dynamically positioned in the contemporary market. This experience was incorporated into the design framework. Thus, a mighty combination between the stated, the symbolic and the imaginary emerged. The essence of the island and the grain -the basic unit of every rice production- are rendered visible through clear, dynamic albeit elegant, transparent, duo-chromatic (b&w), non-folkloric design choices.”

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Røkeriet

October 7, 2012 | 2 Comments

Designed by True Design | Country: Norway

“Røkeriet is a fish smokery in Bergen on the west coast of Norway. The branding in general and packaging communicate their natural, traditional and handcrafted methods when smoking their products. They use only the highest quality, locally sourced salmon and take great pride in the final product. The design needed to be contemporary yet traditional, functional and visualize the high quality of the product.”

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Eléia x Bast

October 1, 2012 | 3 Comments

Designed by Bob Studio | Country: Greece

“Last week was the opening of a rare solo exhibition from the New York based artist ‘Bast’ at the Opera Gallery in New York. Part of the exhibition was the limited edition of Eleia olive oil designed by Bob Studio and illustrated by Bast.”

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Eesti And

September 27, 2012 | 1 Comment

Designed by TBWA\GUVATRAK | Country: Estonia

“Eesti And (Estonian Gift) is a gift to everyone who values delicious meals and Estonian aesthetics. The packages integrate original vintage photos with a neo-romantic logo, the latter highlighting the beautiful moment of giving. Additionally, quick & easy recipes for creative cooking with the product are found inside the cover. Eesti And is the best example of nouveau nostalgie and the perfect combination of Estonia’s quality products and outstanding packaging design.”

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Soyuzsnab Horeca

September 27, 2012 | No Comments

Designed by Soyuzsnab Horeca | Country: Russia

“As a part of launching a new trademark of high-quality finished ingredients forcafe and restaurant chefs, a large-scale design concept was developed for morethan 250 items of products of Soyuzsnab Horeca. The packaging designtackles the tasks of simplicity and clarity at the same time: the product shouldbe noticeable on professional kitchen, and its inner content should be clearfrom the look of it, at first glance. It was also necessary to develop the systemof visual differentiation of ingredients – their purpose for various dishes andcorrespondence to this or that group of products.”

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Kispiac

September 25, 2012 | No Comments

Designed by Eszter Laki | Country: Hungary

“Kispiac is a small, affable bistro nested just in the neighbourhood of one of the most famous markets of Budapest. Drop by for a nice coffee in the morning, taste the delicious grilled duck, chicken, pork with fresh salad or have a cold prosecco in the evening. The name “Kispiac” means “Small Market”, which refers to the market next door.”

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A’ Design Award – Packaging Design Category Winners

September 23, 2012 | 1 Comment


Quilmes Metal Bottle Design by Adrián Gustavo Pierini

Lovely Package presents the winners of worldwide A’ Design Award & Competitions’ Packaging Design Award Category which is devoted exclusively to the art of brand packaging. Each year packaging designers, manufacturers and creative agencies compete at the A’ Design Award & Competition’s Package Design Category for honor, prestige and international recognition. Here are a few of the projects that we chose to highlight, and for the rest be sure to check out all of the award winners at designmag.org which also displays the winners of other competition categories. Learn more about A’ Design Award & Competitions at whatisadesigncompetition.com

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Èlia Olive Oil

September 20, 2012 | 1 Comment

Designed by Atipus | Country: Spain

“Èlia is a feminine name, from the Greek word “ελιά” (olive). In accordance with its name, a subtle feminine touch has been given to both the brand (with the typographic game of the logotype) and the packaging itself. 

Èlia’s first product is a selection of aromatic oils.”

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Side Project Jerky

September 17, 2012 | No Comments

Designed by A Well Respected Man | Country: United States

Side Project Jerky is the result of countless hours spent testing marinades and drying times for perfectly flavored and textured jerky. Born in the kitchens of work colleagues Marcos Espinoza and Mark Novasack and ultimately conceptualized over a few pints with the help of brand strategist Daniel Olsovsky, Side Project offers its customers a pause from the demanding life of a gentleman. Each flavor is first vacuum sealed and individually hand wrapped in its own (unique) re-purposed mechanical drawing that would otherwise be tossed in the trashcan (we hate wasting paper) The packaging also references Marcos’s primary occupation as a construction manager.”

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Lovely Package

Curating the very best packaging design


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