January 13, 2013 | 5 Comments
Designed by Kate Mikutowski | Country: United States
“The project was to create a package and branding for a breakfast cereal. I chose to the classic and childhood favorite, cream of wheat. Creamwheat aims at giving the cereal a more contemporary feel, by making the branding simplistic, elegant, and modern. The colors of Creamwheat are lighthearted, leaving the consumer feeling warm and comforted. Start your day off right with a bowl of Creamwheat!”
January 4, 2013 | No Comments
Designed by A3 Design | Country: united States
“BOPS – Baked Organic Potato Snack. Sales of the typical potato chip skyrocket during the summer months. With design elements that pay homage to the idea of the family picnic, evoke nostalgia and calls out to the nutritional value of the product, we created a package that jumps off the shelves from the typical earthy design of organic snacks and competes with the big guys and their greasy chips.”
January 4, 2013 | No Comments
Designed by Fresh Chicken | Country: Russia
“Fresh Chicken agency developed a brand name, made a logo and designed a package for a flour brand “Bolshaya pol’za” (“A Great Sake”). The company produces healthy types of flour such as pea, corn, buckwheat and rice flours. This package design is based on infographics, which is rather a new idea to Russian customers. On the front side of the package one can see the list of flour recepies, and a measuring rule on the side helps to measure flour out. We intended to put across the idea of a great variety of healthy and delicious flour dishes. Many people would like to buy and use alternative types of flour instead of traditional ones. Simple and bright colors make it easy to find a specific type on store shelves. While designing the package, several different variants were closely examined. Classic paper package with its cost-effectiveness and utility got the best mark.”
January 2, 2013 | 1 Comment
Designed by Edvardas Kavarskas | Country: Lithuania
“One of the largest and oldest bakery of Lithuania “Biržų duona” is frequently seeking innovations and delighting customers with new bread and bakery ideas. That‘s why their newest bread line was born in cooperation with the “Virtuvės mitų griovėjai” (Kitchen mythbusters) team. These new products demonstrate that the traditional bread is simply adaptable to modern culinary experiments, that‘s why the new bakery line is presented with the motto “It’s not just bread!” It‘s bread for those who love and are not afraid to create.”
December 25, 2012 | 3 Comments
Designed by Brandcentral | Country: Ireland
“The concept was to create high impact packaging that told the story of how the food was prepared, each pack explaining part of the process from farm to the finishing touches.”
December 25, 2012 | 1 Comment
Designed by Studio Bup | Country: Canada
“We were commissioned with the task of creating a limited run of holiday gift boxes for Spice Works, a local company we’ve previously worked with. In order to give these already limited-edition packages a little something extra, we developed a production method which allows us to create one-off package designs while retaining the cost and time-effectiveness of medium-run production processes. Customers are encouraged to pick their favourite pattern in order to further enhance the spirit of gift-giving by including them in the final design decisions. We feel that this is a innovative idea in packaging design because even “exclusive” or “limited editions” are never truly unique. Multiple boxes can be purchased for gift-giving without the common “me-too” feeling recipients often get. The various patterns were created with a grid system in order to make the overall product line cohesive. In order to reinforce the idea that the box is not just a package, but a keepsake, the Spice Works logo is subtly located on the reverse of the lid.
Each box is hand-crafted in Baltic birch and contains mini-mold WECK jars filled with Spice Work’s Artichoke Dip Mix and Mango Curry Dip Mix.”
December 18, 2012 | 5 Comments
Designed by Peck and Co. | Country: United States
“Emilie Wildiers came to us with the idea of building a new brand around her unique, banana-based jam recipes. She runs a well-known company in Belgium that has been creating various jams and jellies since the 80′s. But, this is not just another condiment to add to the pantry. It’s deliciously different. A shareable delicacy for every member of the family, from choosy moms and dads, to the kids.
The name we chose is unmistakable in any language. Say it out loud, and you can’t help but smile. “Nom-Nom” the monkey is not only the hero of the brand… he’s a new member of your family. Bon Apetit!”
December 16, 2012 | 3 Comments
Designed by Edmundson Martin | Country: United States
“Village Farms grows and markets greenhouse grown, high quality hydroponic produce throughout the U.S. Their varieties include a full line of hydroponic tomatoes, peppers and cucumbers that are grown in a way that is healthier for people and the planet. Our goal with the rebrand was to create a current and cohesive brand voice to enhance shelf presence and freshness perceptions. We helped develop trademakable variety names that key on flavor profiles and simplify dual language application. The new packaging system utilizes clear labeling to enhance product visibility, while consumer-friendly typography and custom illustration combine to create the feeling of a contemporary farmers market.”
December 12, 2012 | 3 Comments
Designed by Beeson + Beeson | Country: United Kingdom
“You could be forgiven for thinking that nuts are nuts. But when we met the team from Cambrook we discovered that nuts can be a work of art. As the original founders of Dormen’s Nuts these guys had learned a thing or two about quality and wanted to launch the ultimate range of caramelised nuts handmade right here in England.
The thing that struck us immediately about these nuts was their amazing shine. This kind of fine glaze is unlike other caramelised nuts available in the UK and can only be produced using the same gentle panning method that is commonplace on the continent.
We created the strapline ‘brilliantly caramelised’ to capture the unique shine of the caramel in a very British tone. To bring a little glamour to the otherwise earnest nut aisle our design puts their name in lights, making them famous for their brilliantly caramelised nuts. The dazzling C of Cambrook draws on the ‘brilliance’ of the product to act as an icon for the brand across a range of packaging and other communication.”
December 9, 2012 | No Comments
Designed by Frost* Design | Country: Australia
“Sydney chef Hamish Ingham came to Frost* with a challenge to relish - literally. His new range of gourmet sauces and relishes needed a distinctive packaging solution and Frost* created a scheme that is as tasty as the contents. Bold letterpress typography speaks to the honesty of the ingredients and references the décor of his flagship restaurant, Bar H, in Sydney’s hip and happening Surry Hills.
Hamish’s range of gourmet sauces and relishes include Soy, Fennel & Chilli Oil Dressing, Caramelised Tomato & Ginger Relish, Soy, Lemon & Horseradish Sauce and Olive Oil. Frost* also designed the Red and White Wine labels as part of the family.”