February 19, 2013 | 2 Comments
Designed by Partners + Napier | Country: United States
“Friendship Dairies needed a way to reach 100% of their target audience. How? By bringing a little color and sass to the dairy case. With packaging becoming the new POS, especially when it comes to clean stores, we decided to amplify Friendship’s fun personality at the dairy case to a point where even their competitors’ consumers couldn’t help but love ‘em. With a sophisticated package redesign, Friendship was able to elevate their brand’s personality, as well as shopability—filling an unmet need in the cottage cheese category.
We went directly to the source and used qualitative and quantitative testing to ask consumers what was most important to them when shopping. As a result, we were able to give them exactly what they wanted. Sassy lid and tub discovery lines were also added to introduce a fun, witty dialogue at shelf, and to help differentiate from competitors with Friendship’s “all natural” stance.”
February 19, 2013 | 1 Comment
Designed by Ashley Hohnstein | Country: United States
“In Good Health is a brand of muesli aimed at the average, middle-class consumer. Nowadays, a lot of people are aiming to be much more conscious of their health, and what they are putting into their bodies. Muesli is a great addition to anyone’s day. High in fiber, and vitamins; it is guaranteed to start your day off correctly. It is based on the recipe created by the Swiss in the early 1900s, using dry oats and various dried fruits, nuts and seeds. It can be mixed with milk or yogurt! In Good Health promotes healthy nutrition through making its’ consumers aware of the valuable nutrition packed into each serving of muesli through illustrations on the package. Additionally, it makes measuring these servings easy by having the lid serve the dual purpose of also equaling exactly one serving! Through In Good Health’s playful illustration, healthy nutrition, and easily used packaging; it is sure to break into the breakfast cereals market with ease!”
February 13, 2013 | 2 Comments
Designed by Drip Maple | Country: Canada
“Small Batch, Organic Certified, 100% pure Canadian Maple — harvested from a single forest in Northern Ontario. Each run is unblended & true to Mother Nature. Limited in production, & available in three distinct personalities. Meet Blonde, Copper & Amber.”
February 12, 2013 | 1 Comment
Designed by lg2boutique | Country: Canada
“As an importer and producer of exceptional oils and condiments, Maison Orphée is proud to extend its product offering with the launch of a new line of sea salts. Inspired by the company’s 35 other products (also created by lg2 three years ago), the new packaging definitely has its own personality.
Naturally reminiscent of the sea, the look is minimalist, and modern using stripes to evoke the allure of lighthouses and sailing. As unique as the packaging is, it is these same stripes that create a link to the other products in the Maison Orphée product range, adding to the growing family of fine products.”
February 10, 2013 | 1 Comment
Designed by Eric Lowery | Country: United States
“Hell’s Mouth is a fictional, restaurant catered to those who prefer even their most top-notch steaks covered in sauce. Founded by a priest who left the church to become a chef, their branding needed to portray true devotion to barbecue.”
February 8, 2013 | 2 Comments
“The idea was to create a family and to give each flavour a matching personality.”
February 8, 2013 | 6 Comments
Designed by Lavernia & Cienfuegos | Country: Spain
“The brief was to bring to life the principle ingredient, preferably through the use photo-realistic images, with something that adds a touch of good humor before serving.
The romantic image of the waiter’s hands gives positive connotations of good service and quality. The steady black and white photography helps to visually unify the whole range, which is complimented by use of simple bold typography to balance the design. The size of the ingredients, in colour, have been exaggerated in relation to the plate to emphasise the high natural vegetable content of the soups in comparison to its competitor’s. This play on size coupled with the waiter concept adds the touch of humor. Bon appétit!”
February 8, 2013 | 1 Comment
Designed by mousegraphics | Country: Greece
“Τhe brief: we want to emphasize with explicit directness, the honesty and fine quality of our olive oil production.
Τhe target audience: foreign clientele. people who value smartly presented quality.
The design: Honest Hellenic Products-Timion is one of the most present -relevant brand identities we have developed. At a time when Greece is openly criticized for misconducts, this brand identity adopts an unusually bold approach that verges on the humorous, while claiming a specific virtue as its very own differentiating quality. The logo design makes full use of the austerity implied by the brand name: honest, trustworthy, upstanding, are all properties indicated by the choice of fonts, the type of bottle, the clearly noted attributes of the product. Like an elixir, saved in modest, carefully measured proportions, the extra virgin olive oil of the laconian land travels abroad as a fine and well kept secret of the old but not lost Greek tradition.”
January 23, 2013 | 1 Comment
Designed by Cécile Dumetier | Country: France
“Branding and packaging for a brand of Tofu. The objective is to westernize this product and to encourage people to include it in their daily meals. To do so, a few recipes are included on the packaging.”
January 22, 2013 | 3 Comments
Designed by Sumayya Alsenan | Country: United States
“The logo was set in the font Lekton. The color palette included black and white, and a accent color associated with each product. The labels were printed on white matte labels, the blanks were filled out by hand, and then the center image was rubber stamped. The jar caps were covered in post office brown paper, and then embossed with a personal embosser. Then was tied with black & white butcher thread.The products then were placed in hand-stamped muslin bags.”