July 13, 2012 | 1 Comment
Designed by Kamila Mitka | Country: Poland
“Kasha Kasha is a new Polish brand of carefully selected eco-friendly agricultural products. The brand is targeted at young consumers concerned about healthy eating. The main objective of the project is a display of honesty. The cardboard packaging communicates unambiguously its ecological sourcing, while the subtle colouringis the effect of the application of eco-friendly printing methods. The image on the front of the packaging underlines the tradition associated with the product. Raster used for the image of a mill is intended to reflect the textureof the grains inside the box.”
July 11, 2012 | No Comments
Designed by Glasfurd & Walker | Country: Canada
“The Dirty Apron’s Delicatessen offers hot lunches, gourmet sandwiches, take-home carvery meals, deli meats, local BC Cheeses, fresh flowers, and specialty ingredients and products.
Glasfurd & Walker were commissioned to design all packaging and promotional items for the Delicatessen. From bread bags, shopping bags and tape to gift boxes, lunch boxes and products on the shelves.”
July 10, 2012 | 8 Comments
“Pipcorn is a young company, who focus on producing organic, hulless popcorn. Inspired by 1850′s wooden, hand painted signage and the American grocery bag, our aim was to reflect both the honest and natural nature of the brand. Each bag is also hand-stamped, emphasises the homemade feel that lies and the heart of Pipcorn.”
July 6, 2012 | 1 Comment
Designed by enormouschampion | Country: United States
“We worked with A. Heirloom, a company that makes US state-shaped cutting boards, to design a single box that could house all of their different shaped boards. The solution was to create a “periodic table” of state-shapes that could be marked off to indicate the box contents. There is also an additional “other” box for their occasional custom request.”
July 6, 2012 | 8 Comments
Designed by Bryan Ku | Country: United States
“Realizing that most people have a difficult time gauging how much pasta to cook. This is a fictional brand and packaging for pasta. The sustainable, cylindrical structures functions to help isolate the correct amount of pasta per serving while differentiating itself amongst its competition of sacks and boxes.
The caps double as a measuring device. The length of the caps are determined by the volumetric space of one serving size of any short-cut noodles.
Long noodles utilize an alternate mechanism within the cylinder. By rotating the upper half of the structure, the top of the package reveals an opening that allows exactly one serving size to pass through at a time.”
July 6, 2012 | No Comments
Designed by mousegraphics | Country: Greece
“Brief: we market our premium product abroad and mainly in the Far East, where it is considered a cosmetic, aside from being consumed as a precious food item.
Audience: consumers who appreciate pure ingredients and the rituals relating to their consumption.
Design: targeting a cultural milieu with very specific communication semiotics and particular habits, we opted for a design which, subliminally, speaks about archetypes, about the signs and symbols of the oldest civilizations. Product
of an ancient land and a sacred plant, the ‘etesian gold oil’ is saved in an elegant bottle. It is sealed with the graphic symbol, used in linear b (an ancient greek pre-alphabet syllabic script) to mean ‘olive’. Color tones and hues are kept to the minimum of an earthly palette.”
July 3, 2012 | 2 Comments
Designed by Marnich Associates | Country: Spain
“Packaging design for organic produce maker MamaBrown. The label is laser-engraved over thin wood.”
July 2, 2012 | No Comments
Designed by Tess Yoonji Lee | Country: South Korea
“De cecco is pasta company founded in 1886 in Italy.”
June 29, 2012 | No Comments
Designed by Senyor Estudi | Country: Spain
“During the Mancommunity period in the early 20th century, the Empordà was a point of reference in Catalan poultry farming, and many shows and competitions were held here. The Empordanese Aperdiuada hen –a minority breed that lays peculiar dark, speckled eggs– almost became extinct during the Civil War. Fortunately, some specimens survived on a farm in Castelló d’Empúries, which led to the recovery of this special breed.”
June 28, 2012 | 3 Comments
Designed by jkr | Country: United Kingdom
“This month sees the launch of newly designed packaging for Lyons cakes. Briefed to explore and celebrate the brand’s rich heritage, the new look plays back to its famous history of teashops and its waitresses from the 1890s.
With a long-‐standing tradition for ‘proper’ cakes, the brand was renowned for its nippy waitresses serving up affordable tea and cake to the masses. Having lost its way over the years, the redesign focused on communicating the brand’s story in a relevant and contemporary manner.”