Lovely Package

Curating the very best packaging design

Student Work – Tess Yoonji Lee

July 2, 2012 | No Comments

Designed by Tess Yoonji Lee | Country: South Korea

“De cecco is pasta company founded in 1886 in Italy.”

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Outòcton

June 29, 2012 | No Comments

Designed by Senyor Estudi | Country: Spain

“During the Mancommunity period in the early 20th century, the Empordà was a point of reference in Catalan poultry farming, and many shows and competitions were held here. The Empordanese Aperdiuada hen –a minority breed that lays peculiar dark, speckled eggs– almost became extinct during the Civil War. Fortunately, some specimens survived on a farm in Castelló d’Empúries, which led to the recovery of this special breed.”

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Lyons

June 28, 2012 | 3 Comments

Designed by jkr | Country: United Kingdom

“This month sees the launch of newly designed packaging for Lyons cakes. Briefed to explore and celebrate the brand’s rich heritage, the new look plays back to its famous history of teashops and its waitresses from the 1890s.

With a long-­‐standing tradition for ‘proper’ cakes, the brand was renowned for its nippy waitresses serving up affordable tea and cake to the masses. Having lost its way over the years, the redesign focused on communicating the brand’s story in a relevant and contemporary manner.”

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St.olive

June 26, 2012 | No Comments

Designed by mousegraphics | Country: Greece

“Brief: we are targeting a selective and well informed clientele, abroad. We want to stress the special qualities of our product.

Design: since our client wanted to avoid having a ‘provenance-oriented’ identity, we turned to the area of basic human aspirations. Creating the product’s identity, we resorted to a singular combination of metaphysics and humor. We used the term “St. Olive”, not in a religious context, but as an attempt to bring forward the chthonic, primary, life-giving character of the oil fruit. Design helped us make this approach more concrete and acute: it placed a hand – the very representation of the spiritual and the divine- within the area of the ritual, the human and the feasible. In this way humor allowed for process to emerge as the care needed to make things great. We even collaborated with a painter specializing in byzantine iconography, in order to be faithful to the codes of the symbolic language we chose. It was our way to confirm once more what we believe is on the basis of every communication: everything, from the simple to the complicated, is “a leap of faith’ and one there is no reason to take without being well prepared.”

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E/M Jam

June 25, 2012 | No Comments

Designed by Eszter Laki | Country: Hungary

Packaging design for a self-made strawberry jam.

“When the season finally arrived, we went to the strawberry fields close to Budapest to fill up our buckets with this small delicious fruit.  After puddling and boiling them for hours, we mixed it with fresh mint, and poured it into small jars.  Our jam is called “Eperlekvár mentával” in hungarian, so I used just the first letters. I made a stamp and prepared all the labels manually.”

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Selfridges Selections

June 22, 2012 | 2 Comments

Designed by Unknown | Country: United Kingdom

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Bite

June 22, 2012 | 5 Comments

Designed by Peter Gregson | Country: Serbia

“Bite is a completely new product from Russian company BioFoodLab. It’s a 100% natural and healthy snack bar and it contains entirely of various fruits and nuts. There are 5 tastes for now, classified according to the main ingredient and its health benefit (e.g. cranberry as main ingredient + immunity as benefit).”

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Chow

June 20, 2012 | No Comments

Designed by Studio h | Country: United Kingdom

“Studio h has created the brand identity and packaging design for new snack brand Chow. “Our brief was to capture the essence of the brand which is all about strong flavours, indulgence and fun” says Rob Hall, Studio h Creative Partner. Bold, graphic illustrations within the branding create individual personalities for each snack and give flexibility to the range as it expands and extends into different food categories.”

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Volim

June 19, 2012 | 6 Comments

Designed by Kitchen | Country: Czech Republic

“The brief was to create packaging for a small local honey producer from Serbia. We used hand-drawn illustrations in a traditional Balkans naive-painting style. For each type of honey we created appropriate illustrations (flower honey, linden honey, forest honey).

the name “Volim” means “I love” in Serbian, so there is emotional connection with the product.”

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The Good Stuff

June 18, 2012 | 5 Comments

Designed by Estudio Marisa Gallén | Country: Spain

“The Good Stuff is a brand of gourmet products from the Mediterranean area. The Good Stuff gave us the key to building the identity. The Good reinforces the idea that everything Olea offers is of good quality.”

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Lovely Package

Curating the very best packaging design


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