November 5, 2012 | No Comments
Designed by Pearlfisher | Country: United Kingdom
“As part of an ongoing relationship with UK food producer Cranswick, Pearlfisher has designed the new identity, tone of voice and packaging for Simply Sausages – a range of gourmet sausages recently launched in Waitrose.”
November 2, 2012 | 3 Comments
Designed by Tomorrow | Country: United States
“Alter Eco is a brand on a mission. Based in San Francisco with roots in France, this intrepid band of activists is wielding the food business as a weapon against poverty and inequality in developing nations: their offering of chocolate, rice, quinoa and sugar is certified Fair Trade, Organic and on its way to Carbon Zero.
An opportunity to expand their distribution also meant expanding the brand promise – adding a heaping spoonful of taste appeal to their values-driven enterprise. We worked with the Alter Eco team to create a shelf experience that transports mainstream foodies to an exotic, delicious and sustainable place.”
October 26, 2012 | 7 Comments
Designed by Backbone Studio | Country: Armenia
“The most tasty honey is in the beehive. But it is impossible to buy it in a market – it was impossible. Designers of Backbone Studio have made it out of wood and hid the can with honey into the improvised beehive. Simple but simultaneously original wooden wrapper is the message to the nature, ecology and pure taste. You immediately want to open and taste it. And there are no bees!”
October 24, 2012 | 4 Comments
Designed by Peter Gregson | Country: Serbia
“Peter Gregson cooperation with Serbian home-style food brand Granny’s Secret® continued with their line of organic products. We designed the label and cap and gave a fresh look to Granny’s Secret® Organic.”
October 23, 2012 | No Comments
Designed by Dossier Creative | Country: Canada
Pulo is an authentic collection of cooking sauces and marinades inspired by the diverse cuisines of the Philippines. The name Pulo is a Philippine word for ‘island’ – the country comprises over 7000 islands – and was chosen as the brand name to represent the rich cultural mosaic found there. The packaging was designed to invite consumers to explore the country’s culinary delights and learn more about its vibrant heritage.
October 17, 2012 | 2 Comments
Designed by arithmetic creative | Country: Canada
“A Bread Affair approached arithmetic to redesign their packaging to more clearly reﬂect their sense of humour and to re-position their artisan loaves in the organic market place. Arithmetic engaged in consumer research, industry research, consumer testing and produced a positioning strategy that highlighted the distinguishing shopping habits of their consumers.”
October 12, 2012 | No Comments
Designed by Enric Aguilera & Asociados | Country: Spain
“Cold Meat packs for DeMaría. Logo is a mixture between Salamanca Cathedral (place where the company it’s based) and acorn-fed Iberian ham. This shape is also used for the packs.”
October 10, 2012 | 1 Comment
Designed by Falcon | Country: United Kingdom
“London agency, Falcon, has designed packaging for The Food Doctor’s new range of Wholesome Crisp Thins – an exciting range of Soya and Corn Crisps available in four sophisticated flavours (Hot Wasabi, Mild Korma, Spicy Chipotle, and Sweet Chilli), along with a Natural Multigrain variety pressed from 5 different cereals.
The packs answer the challenge to clearly communicate the health benefits of the crisps (they deliver high protein and fibre, along with 50% lower levels of fat than typical crisps) without compromising taste appeal, and compete effectively on shelf against other gourmet snacks.”
October 9, 2012 | 4 Comments
Designed by Base Design | Country: Belgium
“With values rooted in the past but a business plan oriented toward the future, Dandoy asked Base Design in 2011 to modernize and rethink its visual identity, packaging range and website. The main questions to solve were “How do you transform a small-scale, local family business into a global family brand, without losing the image of local craftsmanship and true tradition?” and “How to reach a broader audience?”.
To tackle these questions, Base Design started with interviews in the field to gauge the context. This was followed by an analysis of Dandoy’s assets, opportunities and brand experience, a benchmark study, ideas for improvement and a workshop with the client. All this resulted in about ten design-strategy recommendations followed by a graphic design phase.”
October 8, 2012 | 5 Comments
Designed by mousegraphics | Country: Greece
“The briefing (in brief): We want a packaging design that will communicate the difference in quality, the refined character and the exceptional origin of our product. The target audience: An eclectic but low-key clientele. The design: To meet the expectations of an overseas based client was a challenge we accepted with enthusiasm. Our design approach developed through a series of emails and skype calls between Athens and the exotic Mauritius, whilst we gradually absorbed the information that described this food product as ethically cultivated and dynamically positioned in the contemporary market. This experience was incorporated into the design framework. Thus, a mighty combination between the stated, the symbolic and the imaginary emerged. The essence of the island and the grain -the basic unit of every rice production- are rendered visible through clear, dynamic albeit elegant, transparent, duo-chromatic (b&w), non-folkloric design choices.”