October 8, 2012 | 5 Comments
Designed by mousegraphics | Country: Greece
“The briefing (in brief): We want a packaging design that will communicate the difference in quality, the refined character and the exceptional origin of our product. The target audience: An eclectic but low-key clientele. The design: To meet the expectations of an overseas based client was a challenge we accepted with enthusiasm. Our design approach developed through a series of emails and skype calls between Athens and the exotic Mauritius, whilst we gradually absorbed the information that described this food product as ethically cultivated and dynamically positioned in the contemporary market. This experience was incorporated into the design framework. Thus, a mighty combination between the stated, the symbolic and the imaginary emerged. The essence of the island and the grain -the basic unit of every rice production- are rendered visible through clear, dynamic albeit elegant, transparent, duo-chromatic (b&w), non-folkloric design choices.”
October 7, 2012 | 2 Comments
Designed by True Design | Country: Norway
“Røkeriet is a fish smokery in Bergen on the west coast of Norway. The branding in general and packaging communicate their natural, traditional and handcrafted methods when smoking their products. They use only the highest quality, locally sourced salmon and take great pride in the final product. The design needed to be contemporary yet traditional, functional and visualize the high quality of the product.”
October 1, 2012 | 3 Comments
Designed by Bob Studio | Country: Greece
“Last week was the opening of a rare solo exhibition from the New York based artist ‘Bast’ at the Opera Gallery in New York. Part of the exhibition was the limited edition of Eleia olive oil designed by Bob Studio and illustrated by Bast.”
September 27, 2012 | 1 Comment
Designed by TBWA\GUVATRAK | Country: Estonia
“Eesti And (Estonian Gift) is a gift to everyone who values delicious meals and Estonian aesthetics. The packages integrate original vintage photos with a neo-romantic logo, the latter highlighting the beautiful moment of giving. Additionally, quick & easy recipes for creative cooking with the product are found inside the cover. Eesti And is the best example of nouveau nostalgie and the perfect combination of Estonia’s quality products and outstanding packaging design.”
September 27, 2012 | No Comments
Designed by Soyuzsnab Horeca | Country: Russia
“As a part of launching a new trademark of high-quality finished ingredients forcafe and restaurant chefs, a large-scale design concept was developed for morethan 250 items of products of Soyuzsnab Horeca. The packaging designtackles the tasks of simplicity and clarity at the same time: the product shouldbe noticeable on professional kitchen, and its inner content should be clearfrom the look of it, at first glance. It was also necessary to develop the systemof visual differentiation of ingredients – their purpose for various dishes andcorrespondence to this or that group of products.”
September 25, 2012 | No Comments
Designed by Eszter Laki | Country: Hungary
“Kispiac is a small, affable bistro nested just in the neighbourhood of one of the most famous markets of Budapest. Drop by for a nice coffee in the morning, taste the delicious grilled duck, chicken, pork with fresh salad or have a cold prosecco in the evening. The name “Kispiac” means “Small Market”, which refers to the market next door.”
September 23, 2012 | 1 Comment
Lovely Package presents the winners of worldwide A’ Design Award & Competitions’ Packaging Design Award Category which is devoted exclusively to the art of brand packaging. Each year packaging designers, manufacturers and creative agencies compete at the A’ Design Award & Competition’s Package Design Category for honor, prestige and international recognition. Here are a few of the projects that we chose to highlight, and for the rest be sure to check out all of the award winners at designmag.org which also displays the winners of other competition categories. Learn more about A’ Design Award & Competitions at whatisadesigncompetition.com
September 20, 2012 | 1 Comment
Designed by Atipus | Country: Spain
“Èlia is a feminine name, from the Greek word “ελιά” (olive). In accordance with its name, a subtle feminine touch has been given to both the brand (with the typographic game of the logotype) and the packaging itself.
Èlia’s first product is a selection of aromatic oils.”
September 17, 2012 | No Comments
Designed by A Well Respected Man | Country: United States
“Side Project Jerky is the result of countless hours spent testing marinades and drying times for perfectly flavored and textured jerky. Born in the kitchens of work colleagues Marcos Espinoza and Mark Novasack and ultimately conceptualized over a few pints with the help of brand strategist Daniel Olsovsky, Side Project offers its customers a pause from the demanding life of a gentleman. Each flavor is first vacuum sealed and individually hand wrapped in its own (unique) re-purposed mechanical drawing that would otherwise be tossed in the trashcan (we hate wasting paper) The packaging also references Marcos’s primary occupation as a construction manager.”
September 16, 2012 | No Comments
Designed by Together Design | Country: United Kingdom
“Together Design has created new packaging, point of sale and web design for quirky artisan condiment Bacon Jam. Concocted by independent bistro Eat17 in Walthamstow Bacon Jam started out as a local phenomenon but newly launched with branding by Together Design, has now secured shelf space at Tesco.
Together Design worked with the artisan producer to develop distinctive labels and messages that stand out on shelf and celebrate its meaty and modern credentials.
“Katja Thielen, Creative Director at Together Design says “Bacon Jam is an unusual product and that sense of creativity was the starting point for the branding. Relishes don’t usually contain meat, so we needed to convey that strongly on pack. The other task was to develop a quirky tone of voice to bring out its artisan character”.