June 28, 2012 | 3 Comments
Designed by jkr | Country: United Kingdom
“This month sees the launch of newly designed packaging for Lyons cakes. Briefed to explore and celebrate the brand’s rich heritage, the new look plays back to its famous history of teashops and its waitresses from the 1890s.
With a long-‐standing tradition for ‘proper’ cakes, the brand was renowned for its nippy waitresses serving up affordable tea and cake to the masses. Having lost its way over the years, the redesign focused on communicating the brand’s story in a relevant and contemporary manner.”
June 26, 2012 | No Comments
Designed by mousegraphics | Country: Greece
“Brief: we are targeting a selective and well informed clientele, abroad. We want to stress the special qualities of our product.
Design: since our client wanted to avoid having a ‘provenance-oriented’ identity, we turned to the area of basic human aspirations. Creating the product’s identity, we resorted to a singular combination of metaphysics and humor. We used the term “St. Olive”, not in a religious context, but as an attempt to bring forward the chthonic, primary, life-giving character of the oil fruit. Design helped us make this approach more concrete and acute: it placed a hand – the very representation of the spiritual and the divine- within the area of the ritual, the human and the feasible. In this way humor allowed for process to emerge as the care needed to make things great. We even collaborated with a painter specializing in byzantine iconography, in order to be faithful to the codes of the symbolic language we chose. It was our way to confirm once more what we believe is on the basis of every communication: everything, from the simple to the complicated, is “a leap of faith’ and one there is no reason to take without being well prepared.”
June 25, 2012 | No Comments
Designed by Eszter Laki | Country: Hungary
Packaging design for a self-made strawberry jam.
“When the season finally arrived, we went to the strawberry fields close to Budapest to fill up our buckets with this small delicious fruit. After puddling and boiling them for hours, we mixed it with fresh mint, and poured it into small jars. Our jam is called “Eperlekvár mentával” in hungarian, so I used just the first letters. I made a stamp and prepared all the labels manually.”
June 22, 2012 | 2 Comments
Unknown | Country: United Kingdom
June 22, 2012 | 5 Comments
Designed by Peter Gregson | Country: Serbia
“Bite is a completely new product from Russian company BioFoodLab. It’s a 100% natural and healthy snack bar and it contains entirely of various fruits and nuts. There are 5 tastes for now, classified according to the main ingredient and its health benefit (e.g. cranberry as main ingredient + immunity as benefit).”
June 20, 2012 | No Comments
Designed by Studio h | Country: United Kingdom
“Studio h has created the brand identity and packaging design for new snack brand Chow. “Our brief was to capture the essence of the brand which is all about strong flavours, indulgence and fun” says Rob Hall, Studio h Creative Partner. Bold, graphic illustrations within the branding create individual personalities for each snack and give flexibility to the range as it expands and extends into different food categories.”
June 19, 2012 | 6 Comments
Designed by Kitchen | Country: Czech Republic
“The brief was to create packaging for a small local honey producer from Serbia. We used hand-drawn illustrations in a traditional Balkans naive-painting style. For each type of honey we created appropriate illustrations (flower honey, linden honey, forest honey).
the name “Volim” means “I love” in Serbian, so there is emotional connection with the product.”
June 18, 2012 | 5 Comments
Designed by Estudio Marisa Gallén | Country: Spain
“The Good Stuff is a brand of gourmet products from the Mediterranean area. The Good Stuff gave us the key to building the identity. The Good reinforces the idea that everything Olea offers is of good quality.”
June 10, 2012 | 3 Comments
Designed by Jérôme Stéfanski | Country: Belgium
“Cuberdons are traditional Belgian sweet born in the 19th century. Cuberdons Léopold is a yound and modern brand of cuberdons that wants to modernize the product but also keep the vintage image by using graphical elements such as purple stripes that remains the beach huts of the Belgian seaside. The drawing face is reproduction of the face of King Léopold 1st, first king of Belgium, who has marked the independance of the Kingdom of Belgium in 1831, a period when cuberdon has been invented. The box contains 21 cuberdons, a reference to 21st July (Belgian National Day).”
June 7, 2012 | 3 Comments
Designed by Cipmann | Country: Croatia
“Cipmann was asked to create visual identity and packaging for the homemade honey and honey-based products that would emphasize their local origin and high quality. We came up with the brand name Mediterra (‘med’ is Croatian word for honey, and ‘terra’ is Latin for land, earth) and the identity that evokes natural balance and puts the bee in the primary focus.
The package design is inspired by traditional jars of homemade food which were extremely simple and had just a name sticker on them. The label on the jar is as simple as it can get. If we would to remove just one more element, it wouldn’t function any more. The color of the honey is actually the primary differentiator between the products, as it was in the old days. We think that the unobtrusive label lets the rich color of the honey speak for itself. And it speaks volumes.
The jar also contains a coaster doubling as a business card, situated under the jar’s ‘cap’ so the jar doesn’t stick to the surface.”