Lovely Package

Curating the very best packaging design

El Rifer

April 22, 2012 | No Comments

Designed by Marçal Prats | Country: Spain

“El Rifer is an artisan olive oil grown in the unusually cold climate of El Montseny, in the northern region of Catalonia.

In the area where the olive trees grow it is frequently covered by snow in the winter; this exceptional weather condition is reflected in the snowflake logotype that also plays the role of an olive tree.”

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Tesco Cream

April 17, 2012 | No Comments

Designed by R Design | Country: United Kingdom

“The brief was to redesign Tesco’s range of fresh cream that covered over 30 lines. The existing design focused on serving suggestions. Whilst inspirational, this made the range very difficult to shop the specific cream type. 

The idea behind the new design was to create a quality seal that takes cues from old fashioned dairy cream pots. Bold typography is used to highlight the cream type, this is supported by strong colour coding of the seal that follows sector language. This strong simple idea was able to adapt across the various pot sizes and lids. The design also worked well when applied across range extensions such as Soured Cream and Crème Fraiche. The new design achieves a consistent look across the range, a strong shelf presence and succeeds in making the range much easier to shop.”

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Billington’s

April 17, 2012 | No Comments

Designed by jkr | Country: United Kingdom

“By developing personality through the Billington’s ‘B’, the new design strives to establish an impactful and memorable visual equity for the brand, giving it standout and charisma on shelf.

Known for its unrefined sugars, the new design celebrates the quality of the product inside the pack, inspired by the vibrancy of its Mauritian origins. The decorative ‘Bs’ then portray the personality of each individual product, in a charming and charismatic way.”

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Borderfields

April 12, 2012 | 1 Comment

Designed by Cubic | Country: United Kingdom

“The new Borderfields dressings range is about to hit the shelves in supermarkets throughout the UK. Made with deliciously tasty and healthy cold pressed rapeseed oil, the flavours include Simply Caesar, Honey & Mustard and Balsamic & Honey. The dressings are launched on the back of Cubic’s successful rebrand of Borderfields, which in the first year has seen sales of their Cold Pressed Rapeseed Oil double from 147,000 to 290,000 bottles.”

Ocado

April 9, 2012 | No Comments

Designed by jkr | Country: United Kingdom

“This month sees the launch of Ocado’s new packaging design, creating a fresh identity for the brand.

The new look & feel designed by jkr builds and elevates the existing Ocado brand mark, creating a distinctive and attractive design system which can work across the brand’s diverse range of own label products. This was then rolled out and implemented by the internal design team at Ocado.

As an online grocer, Ocado products are bought online and delivered straight to the door, so the redesign presented a unique opportunity for the creative work to exist outside the normal constraints of a supermarket environment. Free from the pressures of building navigation and appetite appeal, the design could focus on strengthening brand affinity.

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Student Work – Sergio Ortiz Ruiz

April 5, 2012 | 2 Comments

Designed by Sergio Ortiz Ruiz | Country: Spain

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Adams & Harlow

March 29, 2012 | No Comments

Designed by Designers Anonymous | Country: United Kingdom

“Sisters Mary and Lizzi Adams appointed us to create the brand identity and packaging for their new brand of pork pies ‘Adams & Harlow’.

Mary and Lizzi Adams are from a family with a long history in pork pie making. Their grandfathers from both sides of the family founded rival pork pie businesses in Lincolnshire in the early 1900s. The sisters required a brand identity that captured the authentic family heritage whilst being stylish with personality.” Continue…

Student Work – Marisol Escorza

March 27, 2012 | 7 Comments

Designed by Marisol Escorza | Country: Spain

Wonder bread packaging redesigned for the European market by School of Design and Engineering student Marisol Escorza.

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Via XX Settembre

March 26, 2012 | 1 Comment

Designed by Cloud Inc | Country: Australia

“Boutique Italian food grosser packaging.”

Student Work – Adrián Froufe

March 8, 2012 | 10 Comments

Designed by Adrián Froufe | Country: Italy

“100×100 is a brand dedicated to organic food that seeks to create links between rural producers and urban consumers and tries to improve the quality of the products we consume in our day to day lives.”

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Lovely Package

Curating the very best packaging design


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