June 7, 2012 | 3 Comments
Designed by Cipmann | Country: Croatia
“Cipmann was asked to create visual identity and packaging for the homemade honey and honey-based products that would emphasize their local origin and high quality. We came up with the brand name Mediterra (‘med’ is Croatian word for honey, and ‘terra’ is Latin for land, earth) and the identity that evokes natural balance and puts the bee in the primary focus.
The package design is inspired by traditional jars of homemade food which were extremely simple and had just a name sticker on them. The label on the jar is as simple as it can get. If we would to remove just one more element, it wouldn’t function any more. The color of the honey is actually the primary differentiator between the products, as it was in the old days. We think that the unobtrusive label lets the rich color of the honey speak for itself. And it speaks volumes.
The jar also contains a coaster doubling as a business card, situated under the jar’s ‘cap’ so the jar doesn’t stick to the surface.”
June 6, 2012 | 2 Comments
Designed by Eszter Laki | Country: Hungary
“Package design for a self-made bear’s garlic pesto.
We went to the hills to pick kilos of this delicious plant (also called ramsons or wild garlic) and couldn’t wait to make pesto of it. Grana padano, pine nuts, olive oil and spices made the pesto fresh and tasty. The name of the brand (Ursula) is based on the latin name of the plant (allium ursinum).”
June 5, 2012 | 5 Comments
“The aim of this project was to design a packaging for take away. Nowadays there are infinite types of fast foods which offer take away, that’s why we chose to narrow it down to a special sector of the market. We chose to focus on lactose intolerance, offering take away dairy-free breakfasts! At Müd we offer cupcakes, donuts, cookies and loaf cakes which you can combine with coffee, tea or hot chocolate and everything is without lactose!Feel free to add any type of dairy-free milk that you want such as almond, rice, oat, etc.We offer two different packagings, one for the combination of coffee and cookie/loaf cake and a bigger one of coffee and muffin/donut.Everything comes with two different kind of stickers, both applied on the sides of the packagings, ones with what there’s inside of the packaging and the other ones with emotional sentences about your mood. Finally we wanted to create a brand specialized in dairy-free products but with a modern graphic style which could easily reach to a bigger target.”
May 23, 2012 | 4 Comments
Designed by Lorraine Nicoletta | Country: United States
“BBQ IT, stems from a desire to make cooking products appeal more to men. BBQ IT marinade kit draws inspiration from rancher’s branding their cattle and working on their farms, to the drinking and grilling style of most men. The set contains two sauces, a spice rub, and a set of coasters (with drinking and grilling connotations branded on), all housed in a custom built wooden box.”
May 20, 2012 | No Comments
Designed by Fammilia | Country: Spain
“Our story comes from Sicily (Italy), home of the meat cur, our great-grandparents came to the coast of the Basque Country on the trail of a top quality product and docked in Mutriku, where after being dazzled by the quality of fish from its shores settled and put into practice all his knowledge at the service of craftsmanship with the ultimate goal of achieving a conserved high quality fish. Conservas Billante was born.”
May 10, 2012 | 6 Comments
Designed by Common Complex | Country: United States
“Our intention was to create a design that celebrated the rebirth of an old craft. We wanted a design that would feel right at home in a grandma’s kitchen—the kind of grandma that might show you her old biker tattoos while she readies the tea and Sunday paper. Time regained.
Gordy’s handcrafted pickles and preserves are a labor of love. Each thoughtfully designed recipe uses fresh, local produce & responsibly cultivated spices.”
May 9, 2012 | 2 Comments
Designed by Victor Branading Design Corp. | Country: Taiwan
“Kiyu Meteorological Station taro production from Jiaxian, Kaohsiung, is an unforgettable delicious snack in the Taiwanese memory. This packaging line boldly attempts to use the product itself different tastes, and does not make sense forming interesting combination with weather images. The changing weather referred to as touched the senses of taste, the spicy taste of mustard make us cry like a rain; spicy flavors makes you stamping like thundering; fragrant curry, such as the beautiful moonlit night, sweet caramel taste is charming sunny; taste mixed with different levels of integration, the taste buds also will comply with the incredible weather to start cross-sensory journey.”
May 4, 2012 | 1 Comment
Designed by R Design | Country: United Kingdom
“R Design was approached by Tesco to redesign their entire range of standard and standard plus fresh fish that covered over 50 lines.
The idea was to emulate the buzz and atmosphere of a bustling fishmongers/fish market. The labels were designed to reflect the hand crafted feel of a chalkboard. All the typography was hand drawn and paired with illustrations that highlight the fish type. On the standard plus lines the illustrations change from the fish to that of the flavour or ingredient that comes with the product. e.g. King Prawns with Chilli & Coriander.
Bright colours are used throughout both ranges to differentiate between the fish type and create hierarchy within the product titles and descriptions. The design was able to adapt across several pack formats achieving a consistent look across the range and strong stand out on shelf as well as engaging the consumer.”
May 3, 2012 | No Comments
Designed by Melanie Chernock | Country: United States
“One of our assignments was to redesign the packaging for De Cecco, a famous brand of pasta. The brand takes pride in their high quality pasta and Italian heritage. Because De Cecco is so well known and familiar to many, I decided to keep the original logo to offset the very modern redesign. A large window was chosen to emphasize the product while the rustic box and sticker label mimic the homemade packaging of fresh pasta.”
May 2, 2012 | 4 Comments
Designed by Anderson Design Group | Country: United States
“Back in late fall, architect and farmer Michael Rahal approached us with a branding opportunity. He founded Rahal Farms, which is located in the historic farming village of Fernvale, Tennessee. His farm practices holistic, sustainable land stewardship, compassionate animal husbandry, and educational community outreach in order to produce healthful, delicious and ecologically sound food. The goal of our branding was to suggest artful, healthy, earthy farm-fresh goodness while keeping the happy animals at the forefront. With his hens producing 400 eggs a day, we scrambled (no pun intended) to create an egg carton label so he could start selling his delicious farm-fresh eggs. He was looking for something that would really set his eggs apart on the store shelves and elevate his product above all others in the same category. We achieved this by choosing a colored carton with a wrap-around label that featured custom typography and illustration in complementary colors. The final label was printed on French Speckletone Paper in Cream Cordtone.”