Lovely Package

Curating the very best packaging design

Monsieur Moustache

June 9, 2014 | No Comments

Designed by Studio Chapeaux | Country: Germany

“For more than 3000 years, mustard has been cherished as a sophisticated complement to the finest dishes, conquering the world’s most illustrious dining tables. To bring to life recipes from across the mustard spectrum we have created a range of moustachioed connisseurs. Each expresses the character of a particular mustard through their moustache.

They are the grande monsieurs moustache.”

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Double 8 Dairy Gelato

June 8, 2014 | No Comments

Designed by Cult Partners | Country: United States

“Water buffalo milk might seem like an esoteric ingredient to most, but in fact this milk is one of the richest, creamiest milks on the planet. Italians have milked buffalo for centuries to make cheeses like mozzarella di bufala. Double 8 Dairy decided to capitalize on the richness of the milk to create amazingly creamy farmstead gelato. The packaging captures this pioneering spirit by creating an unique aesthetic for ultra-premium ice creams and gelatos.  Positioned to stand out amongst other products in the high-end specialty food retailer, the design solution uses only color and repetitive typographic elements to create a bold and sophisticated branding statement. The end result is a package that exudes modernism, yet pays homage to the Italian heritage of the product itself”

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SELA Z

June 6, 2014 | 1 Comment

Designed by Bruketa&Zinic OM | Country: Croatia

“SELA Z is a brand from the Vukina Family Farm in Krapina-Zagorje County that needed a visual identity and packaging for the walnuts grown on the farm. The design was created by Bruketa&Zinic OM.”

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Jarmates

June 6, 2014 | No Comments

Designed by 2yolk | Country: Greece

“A low-volume producer of Greek delicatessen products entrusted us with the creation of their brand of marmalade and chutney for limited distribution in Greece, with a view to overseas marketing in the near future.

The unexpected marrying of two different but similarly packaged products, each of which is made in seven different recipes, was enough for us. THE JARMATES was an obvious choice of name. Tasting them all was yet another matter: a real trip! And it was just this that we were inspired to illustrate: a myriad collection of fruit, a kaleidoscope of flower blossoms, punk style pin-up girls, angular shapes, bright colours. All brought together in a collage to show you what you might see if you close your eyes just for a second as you taste the ultimate natural high: fragrant Greek fruits, and wines produced on Greek soil!”

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Oh My Gold

June 4, 2014 | No Comments

Designed by G Design Studio | Country: Greece

“A premium product line, of unprecedented quality, infused with edible gold. Container selection and typographic treatment, were inspired by the highly coveted gold bars. The unpretentious name that we created for this series, is a neologism addressing admiration, excitement and wonder.”

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Family Biz

June 2, 2014 | No Comments

Designed by mousegraphics | Country: Greece

“We proceeded with this packaging design based on the simple truth expressed by the producer himself: “The beehives are on my island, Serifos, within an area full of thyme, protected by Unesco…I learned beekeeping from my father, when I was a kid and visited the beehives… Bees live between 2 and 4 months…not even 2 during Summer due to the heat…They work morning to night until they run out of strength… 

A bee may not have the strength to reach the last 20 m to its own beehive. Then the keepers of the closest beehive allow this bee to spend the night with them…Best beehives are numbers 14, 37, 86…if you see them from the inside you will understand. Another kind of organization. More production! This is why I will make Queens from them….I am doing this for my children, so that they can see the Summer – the work – the bees – the honey.”

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The Primal Kitchen

June 2, 2014 | No Comments

Designed by Midday | Country: United Kingdom

“Established 2 million years B.C. (Before Cereals), The Primal Kitchen are a new health food brand based upon the caveman diet. Launching with the UK’s first Paleo bar they have Mammoth plans to change the face of healthy eating. Through design and copywriting this brand creation needed to communicate the Paleo nature of this new health product and bring the cave man diet into the modern world.”

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Harmonian

May 31, 2014 | No Comments

Designed by mousegraphics | Country: Greece

“Harmonian, includes a wide range of special food, from olive oil, to flour, pasta, herb infusions, and fleur de sell. What makes them unique is the fact that many of them are based on the Triticum Dicoccum variety of wheat seeds, one of the earliest domesticated, dual core crops, in the ancient world, the official favorite of the Ancient Greeks.

The briefing (in brief): “We want a packaging design which will introduce in the most definitive way a radical line of food products. They are actually more of ‘food principles’, as they all suggest a new, health-smart and taste-full way of life. We want the design to be equally innovative.” The target consumer: Greek and foreign markets. Health conscious and demanding consumers. Products offered in specialized food shops, delicatessen stores, brand e-shop.”

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Migros

May 30, 2014 | No Comments

Designed by allink | Country: Switzerland

“With a new line in the ice cream department, the Swiss retail company Migros is relying on the tried and trusted. The simple block ice cream has been a favorite in the 70s but disappeared from the range. Nowadays the honest and authentic products reflect the zeitgeist again and therefor they have been relaunched.

allink developed the packaging design for the relaunch of the popular classic, which has been created from scratch. The packaging design attracts attention due to the straight-line and reduced design. And it awakes memories of the summer vacation in Italy, colored Vespa scooter and a time, when everything was little bit simpler.”

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Ladi Agrovim

May 29, 2014 | No Comments

Designed by mousegraphics | Country: Greece

“The briefing (in brief):  “We need an oil gift packaging”. 

 The target consumer: Travelers. People who wish to offer an example or the sense of a trip and its experience through food.

The design: Gift packaging can be the most dynamic ambassador of a certain design reality. Products are thus shared and appreciated beyond national borders as part of a cultural experience and its shared memory. Each such assignment poses a significant challenge for mousegraphics, as it has to be both about identity and practical use in a state of transit. We designed the 4 bottles packaging – combo as a 4 pieces puzzle. Each part carries one of the letters comprising the Greek word for oil (λάδι). Users can deconstruct and reconstruct it as a language game; they can become familiar with the shapes and forms of Greek language while enjoying an unusual, precious looking, albeit very practical group of oil vessels.”

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Lovely Package

Curating the very best packaging design


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