Lovely Package

Curating the very best packaging design

Level Ground

October 31, 2011 | 9 Comments

Design by Subplot Design | Country: Canada

Following up on the strong success of Level Ground Trading’s 2010 Complete Brand Redesign and Coffee Packaging overhaul, Subplot Design Inc. has redesigned Level Ground’s Organic Dried Fruit and Organic Cane Sugar Packaging, and has helped launch Level Ground’s first MicroLot offering. All products are on shelf today.

“Subplot’s 2010 packaging redesign has contributed amazingly to our success”, says Level Ground President, Hugo Ciro. “Sales are up 20% over the previous year, and we have signed many new retailers. We are obviously thrilled.

”The packaging platform extends the system created in 2010, with innovative kraft paper, vapour-barrier bags with resealable zips for freshness. The Dried fruit build on the coffee platform with full-colour fruit imagery, to help play up the extraordinary taste and freshness of the product itself. Clear bags for Can Sugar allow the colour and texture of the sugar to shine through. And a new stamp graphic signifies the MicroLot system, with a revised design layout to help distinguish it from the line of regular coffees.

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Allinson

October 29, 2011 | 4 Comments

Designed by Family(and friends) | Country: United Kingdom

Allied Bakeries are seeking to drive awareness of portfolio bread brand Allinson amongst heath conscious UK consumers.

Family (and friends) was appointed in February 2011 after a three-way pitch to give the brand’s packaging increased standout and relevance as part of a wider campaign.

With the classic ‘now taken out’ advertising being the only previous recall, the brand owners felt there was a strong rationale to delve back into Allinson’s genuine history to drive interest today.

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Villa de Patos

October 27, 2011 | 4 Comments

Designed by Savvy Studio | Country: Mexico

“Villa de Patos is a family owned business founded in 1980 which aims to provide natural, healthy, fine products made with traditional Mexican techniques and the welfare of the environment in mind.

Illustration, handmade products, classic typefaces and photographs taken by the owners at different times, are the graphic elements used for the development of Villa de Patos brand identity.”

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Morrisons M Kitchen

October 26, 2011 | 4 Comments

Designed by Coley Porter Bell | Country: United Kingdom

“Brand design agency Coley Porter Bell is creating a new identity for Morrisons’ extensive own brand range as part of the retailer’s push to strengthen the brand and increase the share of its own products bought by customers.

The exercise which aims to transform Morrisons’ own label into a coherent own brand is the biggest design brief in the UK this year. It covers 17,000 products and variants and will roll out over the next 18 months.

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Hot Dang

October 17, 2011 | 4 Comments

Designed by Make & Matter | Country: United States

“The Hot Dang is a vegetarian burger patty made from grains, nuts and oats. The package utilizes stock white boxes with printed wrap around labels.  The goal was to take a fresh, more fun, approach to an all-natural product. Bright colors and graphic typography were used to attract attention while casual copy adds personality and tells the story behind the name, ‘Hot Dang’.”

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Nonna Lina Ice Cream

October 16, 2011 | 8 Comments

Designed by Mr. Conde Studio | Country: Brazil

“Mr. Conde Studio created and developed special packaging for ice cream brand Nonna Lina. A homemade Italian ice cream brand that has developed its revenues more than 60 years, this tradition was the starting point for creating the brand and its packaging. Made with the finest natural ingredients and grout developed in southern Italy, Nonna Lina ice cream has a philosophy to be the best soverte the world with the best flavor, better texture and promises to offer a passion for candy ice cream.”

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Butlers Farmhouse Cheeses

October 14, 2011 | 4 Comments

Designed by Nik and Carole | Country: United Kingdom

“Nik and Carole help Butlers to celebrate their very special traditional cheeses. With recipes dating back to 1932, the Butler family are fiercely proud of their regional cheeses, well kept secrets that taste like no other cheese on the supermarket shelf. Our super stylish packaging makes these award winning cheeses the real stars of the show, with mouthwatering photography that creates little moments to savour. You can find them in Booths.”

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Late July

October 13, 2011 | 7 Comments

Designed by Moxie Sozo | Country: United States

“Late July is a family-owned organic snack company, based out of Cape Cod, Massachusetts. The nationally distributed line of cookies, crackers and other products has been wildly popular in Whole Foods for over ten years. Because of their success, the Late July packaging has been copied and imitated by competitors. In anticipation of several new product launches, the company hired Moxie Sozo to elevate the brand and redefine Late July’s positioning in the marketplace. One of the first products that the agency launched, was a six-flavor line of tortilla chips that was immediately picked up for national distribution. Whole Foods has described Moxie Sozo’s work for Late July as, “The best packaging we’ve ever seen.”

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Kallo

October 13, 2011 | 2 Comments

Designed by Pearlfisher | Country: United Kingdom

“Pearlfisher has created an exciting new brand identity and redesign for leading natural and organic food company Kallo across its full product range including its Kallo Rice Cakes, Kallo Organic Stocks and Gravies, and new Kallo Organic Soya Drinks.

The packaging is designed to complement Kallo’s new brand positioning: Thought for food, highlighting that Kallo is THE natural food brand for people who think about what they eat. It also brings all products under the Kallo umbrella and creates consistency across the range.

Based on a number of key principles that accurately reflect the Kallo brand – including bold, warm, vital, rich and sophisticated – the new packaging stands out from competitors by taking a deliberately uncluttered and understated approach. Using sleek, clear lines and stylish interpretations of each of the products, the nutritional information is displayed clearly on the front of all packs, making it quick and easy for people to appreciate that Kallo foods are nutritious, wholesome and healthy.

An exciting time for Kallo, earlier this year the company introduced the Kallo Food Academy, as an essential online destination for people who want to give more thought to the food they eat. The KFA contains expert opinions, products and recipes.

Commenting on the redesign, Patrick Cairns, CEO at Kallo says: “Packaging is so critical today and consumers are more demanding than ever about how products look. The new designs will make Kallo stand out from the crowd on supermarket shelves, as well as giving customers stylish products they will be proud to display in their kitchens.”

“The new packaging perfectly complements Kallo’s championing of mindful eating. By clearly presenting the nutritional value of each of our products, we make it easier for people to think about their food, helping them to eat smarter, and feel happier and healthier.”

Sarah Butler, Deputy Creative Director, Pearlfisher, says: “Kallo is a warm, intelligent and caring brand, which is also bold and innovative and we wanted to reflect this in our designs. The calm, clear and uncluttered packaging is so different that it will stop people in their tracks, encouraging them to think carefully about their food choices and to consider Kallo.”

Zest

October 13, 2011 | No Comments

Designed by Designers Anonymous | Country: United Kingdom

“Zest is an all-natural range of pasta sauces and pestos with nothing to hide.

The packaging range features naive 1950′s style illustrations of male and female naturist characters each proclaiming the ‘free from artificial anything’ message, whilst preserving their modesty with a key ingredient. Each product within the range has a unique character holding a ‘Free from artificial anything’ sign with an arrow containing the words ‘See behind for details’ prompting you to refer to the back of the jar. The characters are found again on the back of the jar, this time displaying the complete list of ingredients, proof that that there is nothing to hide.”

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Lovely Package

Curating the very best packaging design


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