January 9, 2012 | 10 Comments
Designed by Designers United | Country: Greece
“Brand identity and packaging design for a new premium quality series of Greek extra virgin olive oil. 5 stands for quintessence in olive oil.”
January 3, 2012 | 8 Comments
Designed by Manic Design | Country: Singapore
“For Christmas this year, we decided to do something a little different. We were bored with the typical Christmas cards. And we had a dozen pairs of restless, crafty hands at our disposal. In just over a month, we managed to create a set of magical packages for our friends and clients. Each item is certified handcrafted by our team.
This kit holds all of Manic’s secret ingredients for a remarkable Christmas. Consumed correctly, this bundle will produce the most magical effects; eternal youth; a keen nose to guide you to the nearest bar; an outstanding sense of humour; and an insatiable desire to be merry.
Too good to be true? Take a look at our team, be dazzled by their spectacular charm and unending supply of good fortune.
Effects are instant and last between six to twelve hours. Consume and take the night by storm, or kick-back and watch your stars align.”
December 31, 2011 | 3 Comments
Designed by Squat Design | Country: United States
“Pereg Gourmet Natural Foods launched its Quinoa-Rice-Couscous line, “superfood” mixes that combine major health benefits with international flavors. With this line, Pereg exceeded the normal bounds of wholesome flavorful food production and challenged Squat Design to create packaging that has a savory, tasty appeal, visually communicates the natural, nourishing qualities of the products and stimulates the consumer.
Squat Design’s expert art direction unified the visions of graphic designers, the photographer and stylist to create artful packages that stand out on the shelf. Our designers opted for recycled, raw-type paper to express the natural feel of the product and our technical team worked intimately with the printer, to resolve the issues of complicated printing techniques, in order to realize the desired design.”
December 27, 2011 | 1 Comment
Designed by Meers | Country: United States
“Originally called PS-Sweets, this custom sugar-cookie maker was ready for a complete rebrand to spur new business nationwide and position the company for the future. We created a new name, color palette and more elevated look and feel (via letterpress printing primarily) for the packaging and identity that embodied the premium fun of the product. To keep costs containable for this small company, we elected for a ready-made box and put effort into a custom band to enclose it.”
December 26, 2011 | 12 Comments
Designed by Zuchna | Country: Poland
“The brief was to create packaging for sardines coming in 3 different varieties: sardines in tomato sauce, in olive oil and spring water. We wanted the look to be very minimal, modern and recognizable as one family of products – which was the main goal.”
December 22, 2011 | 2 Comments
Designed by Jonathan Faust | Country: Portugal
“Visual identity and packaging to Di Napoli – a restaurant and take away as well. The identity is inspired by the biggest passion in Napoli. Soccer. But also the Italian traditions and Italian’s sense of fashion and style. The light blue logo is a shape between a napkin and the letter ‘N’.”
December 21, 2011 | 3 Comments
Designed by Funny Paper | Country: Germany
“Reishunger is a small rice brand that is based in Germany and has focused on authentic and premium-quality rice from all over the world. The Reishunger Rice Jar accomodates 600g of rice. A scratch- and dishwasher-proof chart on the glass helps to measure the rice. The design is based on the Reishunger rice packaging.”
December 20, 2011 | 4 Comments
Designed by Leo Burnett Dubai | Country: United Arab Emirates
Brief: Sugar Daddy’s bakery is famous for its unique cupcakes. Chefs are constantly inventing new recipes and adding it to the menu every month. The bakery wanted this uniqueness to reflect in their packaging too.
Idea: We quantified what the taste buds of our customers experienced. So for example if a cake that offered a surprise in every bite weighed 1200 grams, the packaging would read, ‘1200 grams of surprise’. We created 11 different packaging designs that were fresh, engaging and playful by using interesting typography and illustration.
Results: Customers always had a sweet smile when they saw the one-word description illustrated on the packaging. They even started collecting these cake boxes and were constantly on the lookout for new cake box designs.
December 17, 2011 | No Comments
Designed by Hornall Anderson | Country: United States
“How does a brand shift preconceived consumer expectations, especially when it’s a gluten-free product typically considered lacking in taste? This was the challenge pizza franchise, Garlic Jim’s faced when launching their gluten-free pizza offering to a broader, in-store retail audience.
With an estimated 18 million people in the United States sensitive or allergic to gluten to some degree, Garlic Jim’s approached Seattle-based brand design firm Hornall Anderson to help them expand their already successful in franchise gluten-free pizza to frozen opportunities by venturing into grocery stores. With this new endeavor, they looked to Hornall Anderson to help them better communicate their point of difference with consumers and retailers alike.
December 14, 2011 | 3 Comments
Designed by Jing Projects | Country: China
“Jing Projects was commissioned in spring 2011 to design an identity system and the interior design for Ashé, a new desert brand in Qingdao.
The whole identity includes the logo, interior, cups, cake packaging, pins, etc.”