December 20, 2011 | 4 Comments
Designed by Leo Burnett Dubai | Country: United Arab Emirates
Brief: Sugar Daddy’s bakery is famous for its unique cupcakes. Chefs are constantly inventing new recipes and adding it to the menu every month. The bakery wanted this uniqueness to reflect in their packaging too.
Idea: We quantified what the taste buds of our customers experienced. So for example if a cake that offered a surprise in every bite weighed 1200 grams, the packaging would read, ‘1200 grams of surprise’. We created 11 different packaging designs that were fresh, engaging and playful by using interesting typography and illustration.
Results: Customers always had a sweet smile when they saw the one-word description illustrated on the packaging. They even started collecting these cake boxes and were constantly on the lookout for new cake box designs.
December 17, 2011 | No Comments
Designed by Hornall Anderson | Country: United States
“How does a brand shift preconceived consumer expectations, especially when it’s a gluten-free product typically considered lacking in taste? This was the challenge pizza franchise, Garlic Jim’s faced when launching their gluten-free pizza offering to a broader, in-store retail audience.
With an estimated 18 million people in the United States sensitive or allergic to gluten to some degree, Garlic Jim’s approached Seattle-based brand design firm Hornall Anderson to help them expand their already successful in franchise gluten-free pizza to frozen opportunities by venturing into grocery stores. With this new endeavor, they looked to Hornall Anderson to help them better communicate their point of difference with consumers and retailers alike.
December 14, 2011 | 3 Comments
Designed by Jing Projects | Country: China
“Jing Projects was commissioned in spring 2011 to design an identity system and the interior design for Ashé, a new desert brand in Qingdao.
The whole identity includes the logo, interior, cups, cake packaging, pins, etc.”
December 12, 2011 | 1 Comment
Designed by Imaginaria Creative | Country: United States
“After rave reviews of our Happy Holipeños gift we sent last holiday season, Imaginaria Creative’s owner, Cesar Sanchez, decided to launch Zukali, a line of authentic Mexican gourmet products earlier this year. Needless to say, we developed the entire brand including packaging design. We wanted to stay away from the typical Mexican aesthetic to differentiate the brand, our approach was to communicate authenticity and sophistication with a modern flair while still capturing a handcrafted feel.”
December 8, 2011 | 1 Comment
Designed by Black Squid Design | Country Australia
Laucke is rich in tradition with a strong history of supplying quality flour to professional and home bakers throughout Australia.
The brief was to refresh the tired Laucke brand, create a more contemporary brand and target a more niche market – the artisan baker. Create a logo and a more uniform brand and revitalise all lines of professional and retail packaging to reflect the Laucke philosophy. Ensure the packaging works across professional and retail with over 90 product lines.
We have photographed various artisan breads and positioned on the front of pack in various angles, views, crops or layout to create strong shelf presence and instant varietal differentiation for the habitual purchase.
December 6, 2011 | No Comments
Designed by Curious | Country: New Zealand
“Curious can never be accused of churning out design like a sausage factory, but in this particular case we have created a packaging range for not only the sausage factory-but the bacon and ham factory as well!
Our client, Colonial, already had a strong presence in the premium quality, small goods category. However they recognised an opportunity to launch a range of products that were more accessible and affordable. The brief was to come up with a design that talked to the consumer in a straightforward way, but that also exuded a high degree of personality.
The use of New Zealand colloquialisms and informal typography achieved the desired result in an entertaining way. Luv it!”
December 5, 2011 | 3 Comments
Designed by Studio Egregius | Country: Vietnam
“The Hill Station is a business marriage of fine dining restaurant and deli/boutique, located in Sapa, Vietnam’s highest region. The client wanted a brand which both reminisces the essence of French Indochine days while standing independently as a contemporary identity. The Hill Station products range from fresh produce harvested straight from local farms, limited packaged delicacies such as wild honey, rice wine… to gourmet charcuteries or handmade silverware. At the same time, The Hill Station signature restaurant is a renovated French outpost, with a view from the clouds.
The design is inspired from Indochine’s visual cultures, from photographs, drawings, literary & cinema, architecture… and executed in a uniformed minimalist style. A fusion of the past and the current.”
December 2, 2011 | 3 Comments
Designed by Luís Oliveira | Country: Portugal
“Village is a project that was developed in the Graphic Design course at IPCA (Intituto Politécnico do Cávado and Ave) in Portugal, directed by teacher Jorge Pereira.
Village is the gourmet range/brand/variety of Oliveira da Serra’s olive oil. With three types that combine the best extra virgin olive oil with different flavors like Chili, Onion and Mint.
All development of packaging was based on the traditional roots of this product, with special attention to the use of organic production. The organic concept is also represented on the labels from all the three illustrated flavors.”
December 2, 2011 | 4 Comments
Designed by Chez Valois | Country: Canada
“Point G a French word, meaning the G spot… but make no mistake, don’t get any ideas, we are talking here about a gourmet spot, the rallying spot of all foodies! Because gastronomy mixes both pleasure and sensuality, it can be shared, offered, discussed… in flavours, colours, images and words. Ode to gastronomical delights in all their forms. With the new packaging platform, you lick (léchez), drink (buvez), crunch (croquez), experiment (expérimentez)… gulp (gobez), spread (tartinez), roll (tirez), pearl (perlez), sear (saisissez), share (partagez), and so on…
November 30, 2011 | No Comments
Designed by Chris Trivizas | Country: Greece
“Lemonies estate is an agrotourism unit which is located in the traditional village of Lamyra in Andros island. Its luscious gardens include more than 50 lemon trees, under the shade of which, guests may enjoy their breakfast.
The source of inspiration for the design of the logo which resembles a lemon tree was the ground plan of the estate. The shape of the tree was inspired by the boundaries of the estate, while its fruits correspond to the buildings and facilities of the estate.
The symbol is completed with the addition of a quadrant of the slice of a lemon in each fruit. The handwritten style of the title suggests the anthropocentic character of the project.”