Lovely Package

Curating the very best packaging design

Mina Harissa

November 10, 2011 | 7 Comments

Designed by Monday Collective | Country: United States

Mina Harissa is a new, premium Moroccan red pepper sauce simply made with six natural ingredients (red bell pepper, red chili pepper, garlic, olive oil, vinegar, salt) and comes in three flavors (mild, medium, spicy).

Co-Founder, Fouad Kallamni, came to Monday Collective for a brand design that both differentiates within a crowded category and connects with the taste conscious consumer.

The brand identity simply expresses the culinary culture, provenance and authenticity of Mina Harissa, a sauce hailed as the heart and soul of Moroccan cuisine. The simple brand icon captures the essence of Mina Harissa by using the six ingredients of the sauce within the shape of a red bell pepper when cut in two. Its style reflects patterns and graphics found on traditional Moroccan tiles and textiles. The logo was inspired by Arabic letter forms, expressed with a touch of contemporary style. All of this combined with a color palette of tones of black with a hit of spicy vibrancy gives Mina Harissa a premium, authentic style that sets it apart from the other sauce brands.”

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LYO Expedition

November 2, 2011 | 4 Comments

Designed by Independent Visual Consultancy | Country: Poland

“LYO Food Ltd. is a producer of LYO Expedition – freeze-dried meals intended for alpinist, sailors and outdoor enthusiasts.

LYO Expedition packaging needs to be small, lightweight and withstand most harsh conditions that are a norm in demanding environments like Himalaya, North Pole, Atlantic Ocean, Iceland glaciers etc. These are the reasons why all meals and fruits are packed in simple aluminium reinforced doypacks – each hermetically sealed.

We have dressed this spartan object in minimalistic fashion covering it entirely with black and white pattern(designed for LYO EXPEDITION identity system). Then we have added only big, orange name of the meal on the front and a green sticker referring to pure natural content of every LYO meal. On the back of packaging we have designed a waterproof informative etiquette.

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Mel de Cal Milio

October 31, 2011 | 1 Comment

Designed by Puigdemont Roca | Country: Spain

A clever and subtle solution for Mel de Cal Milio honey.

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Level Ground

October 31, 2011 | 9 Comments

Design by Subplot Design | Country: Canada

Following up on the strong success of Level Ground Trading’s 2010 Complete Brand Redesign and Coffee Packaging overhaul, Subplot Design Inc. has redesigned Level Ground’s Organic Dried Fruit and Organic Cane Sugar Packaging, and has helped launch Level Ground’s first MicroLot offering. All products are on shelf today.

“Subplot’s 2010 packaging redesign has contributed amazingly to our success”, says Level Ground President, Hugo Ciro. “Sales are up 20% over the previous year, and we have signed many new retailers. We are obviously thrilled.

”The packaging platform extends the system created in 2010, with innovative kraft paper, vapour-barrier bags with resealable zips for freshness. The Dried fruit build on the coffee platform with full-colour fruit imagery, to help play up the extraordinary taste and freshness of the product itself. Clear bags for Can Sugar allow the colour and texture of the sugar to shine through. And a new stamp graphic signifies the MicroLot system, with a revised design layout to help distinguish it from the line of regular coffees.

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Allinson

October 29, 2011 | 4 Comments

Designed by Family(and friends) | Country: United Kingdom

Allied Bakeries are seeking to drive awareness of portfolio bread brand Allinson amongst heath conscious UK consumers.

Family (and friends) was appointed in February 2011 after a three-way pitch to give the brand’s packaging increased standout and relevance as part of a wider campaign.

With the classic ‘now taken out’ advertising being the only previous recall, the brand owners felt there was a strong rationale to delve back into Allinson’s genuine history to drive interest today.

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Villa de Patos

October 27, 2011 | 4 Comments

Designed by Savvy Studio | Country: Mexico

“Villa de Patos is a family owned business founded in 1980 which aims to provide natural, healthy, fine products made with traditional Mexican techniques and the welfare of the environment in mind.

Illustration, handmade products, classic typefaces and photographs taken by the owners at different times, are the graphic elements used for the development of Villa de Patos brand identity.”

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Morrisons M Kitchen

October 26, 2011 | 4 Comments

Designed by Coley Porter Bell | Country: United Kingdom

“Brand design agency Coley Porter Bell is creating a new identity for Morrisons’ extensive own brand range as part of the retailer’s push to strengthen the brand and increase the share of its own products bought by customers.

The exercise which aims to transform Morrisons’ own label into a coherent own brand is the biggest design brief in the UK this year. It covers 17,000 products and variants and will roll out over the next 18 months.

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Hot Dang

October 17, 2011 | 4 Comments

Designed by Make & Matter | Country: United States

“The Hot Dang is a vegetarian burger patty made from grains, nuts and oats. The package utilizes stock white boxes with printed wrap around labels.  The goal was to take a fresh, more fun, approach to an all-natural product. Bright colors and graphic typography were used to attract attention while casual copy adds personality and tells the story behind the name, ‘Hot Dang’.”

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Nonna Lina Ice Cream

October 16, 2011 | 8 Comments

Designed by Mr. Conde Studio | Country: Brazil

“Mr. Conde Studio created and developed special packaging for ice cream brand Nonna Lina. A homemade Italian ice cream brand that has developed its revenues more than 60 years, this tradition was the starting point for creating the brand and its packaging. Made with the finest natural ingredients and grout developed in southern Italy, Nonna Lina ice cream has a philosophy to be the best soverte the world with the best flavor, better texture and promises to offer a passion for candy ice cream.”

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Butlers Farmhouse Cheeses

October 14, 2011 | 4 Comments

Designed by Nik and Carole | Country: United Kingdom

“Nik and Carole help Butlers to celebrate their very special traditional cheeses. With recipes dating back to 1932, the Butler family are fiercely proud of their regional cheeses, well kept secrets that taste like no other cheese on the supermarket shelf. Our super stylish packaging makes these award winning cheeses the real stars of the show, with mouthwatering photography that creates little moments to savour. You can find them in Booths.”

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Lovely Package

Curating the very best packaging design


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