Lovely Package

Curating the very best packaging design

Piranha Chicca Chips

July 25, 2011 | 3 Comments

Designed by Watts Design | Country: Australia

“Watts Design, Melbourne, Australia is a brand specialist creating packaging for a variety of products for over 20 years. Watts Design was asked to create this new packaging for PIRANHA chicca chips, a gluten free snack thats made from chic peas. The film we chose for this product was a MATT BOPP, a semi transparent film that ads a touch of deli gourmet feel. With simple typography and basic flavour ingredient cameo photography, this design has been an instant success in the Australian marketplace. Very different, very tasty and very chic!”

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Student Work – Academy of Art University

July 20, 2011 | 5 Comments

Designed by Adam Deleeuw, Laura Davis, Phoebe Mak & Harshyla Singh | Country: United States | Fonts: Gotham, Tungsten, Garamond Premier, Clarendon, URW Wood Type, FIdo

“We are students at the Academy of Art University, San Francisco. The following group project was done for Michael Osborne’s Package Design 4 class.

The assignment was to rebrand Costco, keeping in mind a brand matrix, that consists of a “House of brands” and “Branded house.” Kirkland being the dominant private brand for Costco was considered the “Branded house” and a line of hypothetical private labels were designed for the “House of brands.”

Within Kirkland, we categorized the brand into six lines:  bath, cleaning, paper goods, apparel, home and food products. Within the hypothetical private labels, we created the following : Ollie’s Baking Co. which is Costco’s bakery and cafe, Counter 74, a premium line of chef quality kitchen equipment, and Noc Noc which is an eco-friendly kid’s line. The entire project consisted of almost 80 – 100 fully comped items.”

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Student Work – Miguel Molina

July 17, 2011 | 3 Comments

Designed by Miguel Molina | Country: Canada

Brief: Create a sophisticated identity and packaging that reflect The Bitter Chocolatier’s luxury offering and ironic humour.

Solution: The brand has an edge. The elegant look contrasts sharply with its ironic humour. Poking fun at himself, The Bitter Chocolatier tells his tales of misfortune throughout his life through the different flavours. The product differentiates itself from other brands while entertaining the consumer.”

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Student Work – Allison Braunstein

July 13, 2011 | 3 Comments

Designed by Allison Braunstein | Country: United States

“The project was to brand a line of baked goods that would be sold in specialty stores. Barish Bakers is a line of baked goods inspired by my great grandmother Anne Barish. Her legendary recipes were a hit with everyone. The design was inspired by Marthas Vineyard, where she spent every summer. The packaging was also inspired by Victorian illustrations.”

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Bernardi

July 13, 2011 | No Comments

Designed by Ideatree | Country: Indonesia

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Café Vue

July 12, 2011 | 4 Comments

Designed by Designworks | Country: Australia

“Designworks has had the privilege of helping develop the growing Vue de Monde family of brands, extending from the initial restaurant’s humble beginnings seven years ago, through a series of successful culinary based enterprises including their three cafe’s. Designworks were set the brief to develop a distinct Cafe Vue identity and eyecatching packaging that sat within the current Vue de Monde family. By referencing a french modern chic aesthetic, the new brand needed to compliment the cafe’s new location, architecture and interior finishings. The result was a Marie Antoinette inspired neon pink pattern with decorative elements. Bespoke menus and Cafe Vue lunch boxes were created in a similar style.”

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Student Work – Conor Whelan

July 11, 2011 | 7 Comments

Designed by Conor Whelan | Country: Ireland

“The idea was to create a package of two eggs, ideal for someone living on their own or someone who just wants to make a quick meal and doesn’t require the standard 6 eggs. I wanted to create an interesting package that was aesthetically pleasing, functional, and simply enjoyable to hold. Each packaging features two eggs along with two easy recipes to make meals for one, which are revealed when the egg chamber is opened.”

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Four Tines

July 11, 2011 | 4 Comments

designed JJAAKK Design | Country: United States

“Identity and packaging for a line of gourmet frozen vegetable entrées. Editorial-style photography accompanied by a structured, modern design allows these savory dishes to take center stage.”

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Qilqay

July 10, 2011 | 2 Comments

Designed by Victoria Balducci & Alejandro Ramirez | Country: Argentina

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Eléia

July 8, 2011 | 1 Comment

Designed by Bob Studio | Country: Greece

“Company’s identity and olive oil packaging applications’ design, including glass bottles, metallic tins, wooden box and press presentation material design.

The concept of the design idea comes from the process of protecting olive trees from insects by applying a protective white coating on the bottom part of their trunks.”

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Lovely Package

Curating the very best packaging design


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