Lovely Package

Curating the very best packaging design

Ancient Trees Olive Oil

June 2, 2011 | 4 Comments

Designed by Ignasi Boza | Country: Spain

“Traiguera is rich with olive groves, some of them planted during the classical and medieval periods. Since it was a walled village, Traiguera has seen its culture and history reflected in the stones of the August Route which circulates across fields of monumental olive trees. 300 examples the trees have been found where the passing of time has influenced these living monuments. In Traiguera many olive trees have a trunk diameter of 7 or 8 meters, but one of them stands out with a diameter of 10,20 meters, which makes it the biggest olive tree in the entire territory.”

La Saracina Oil

May 31, 2011 | No Comments

Designed by H-57 Creative Station | Country: Italy

“Packaging for an Italian extra virgin olive oil. La Saracina is a super-limited edition, high-level, top-price product. Besides, olive oil is a tremendously serious thing in Italy. So the packaging had to be the right compromise between elegance and warmth/tradition.”

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Sweet Spain

May 30, 2011 | No Comments

Designed by Pau Puig | Country: Spain

“Sweet Spain is a Spanish company that produces typical sweets native to Spain. The packaging is based on a modular system for the entire line giving it a modern yet traditional feeling.”

 

Student Work – Monica O

May 25, 2011 | 2 Comments

Designed by Monica O | Country: United States

“This assignment was to create a game called Tower of Babble which is a building block game for a language of our choice. I decided to choose Basic Korean for children ages 1-2 that requires them to put these blocks together to form an image. Once it is done, you flip the game pieces to find the corresponding word in Korean and the English translation. I chose to illustrate kid-friendly illustrations and chose a color palette that references the Korean flag.”

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Nanatsukahara Butter Cake

May 24, 2011 | 1 Comment

Designed by T-Square Design Associates | Country: Japan

“This cake uses special butter from Nanatsukahara farm, Hiroshima Prefecture. We wanted to use the package as a vehicle to communicate where the cake was made and coming from, enjoying the scenery of the farm and of course, the butter cake too.”

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Cone Kings

May 23, 2011 | 4 Comments

Designed by Arjan van Woensel | Country: New Zealand

“Communicate the premium character of Cone Kings’ artisan made frozen yogurt. Stand out from the competitors and give the brand a hint of the tone-of-voice of a luxury brand.”

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Student Work – Matt Smiroldo

May 23, 2011 | 1 Comment

Designed by Matt Smiroldo | Country: United States

“From pesky pup to mopey mutt, Jekyll & Hound is the perfect fix of natural remedies that balance every mood. Your dog will be howling for more.”

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Student Work – Samantha Szakolczay

May 22, 2011 | 2 Comments

Designed by Samantha Szakolczay | Country: United States

“For this project, students were to choose a brand of brie cheese that they felt needed to be redesigned. I chose Boursault because I felt that the brand logo and packaging was dated and was ill-fitted for such a unique cheese, rich in history.

My design objective was to not only highlight the french aspects of the brand but to also reflect on tradition while applying a vintage, yet contemporary look and feel. Additionally, there was a strong sense to maintain brand equity due to the popularity of the brand.”

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El Almacén

May 20, 2011 | 2 Comments

Designed by Atolón de Mororoa | Country: Uruguay

“El Almacén is a restaurant located in Manantiales, Punta del Este, one of the major tourist spots in Uruguay. El Almacén is devoted to preparing tasty artisan food. We worked on the restaurant identity, including the design for their take away bags. The design represents slightly more stylized graphics that are commonly used in typical stores and fairs in Uruguay.”

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Blacksticks

May 15, 2011 | 1 Comment

Designed by Nik and Carole | Country: United Kingdom

“Butlers came to us about a year ago when Blacksticks Blue, their absolutely stonking cheese, was languishing on shelves. This special cheese is lovingly handmade (like every cheese the Butler family produces) with a loyal following, but its safe, old packaging was in need of some TLC.

They trusted us to create a simple look that means business. The first thing we did was incorporate the trees that inspired the unusual name on the pack – in the winter the trees near the dairy look like black sticks. Then, we wrote up this lovely story and crafted the strapline ‘Handmade with love’.

Now Blacksticks Blue has a spanking new identity and new followers, including celebrity chef Simon Rimmer. Our relationship with Butlers is growing too and we have lots in the pipeline to make all their cheeses look as good as they taste.”

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Lovely Package

Curating the very best packaging design


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