Lovely Package

Curating the very best packaging design

TK Food Baked Wheat Cookies

August 11, 2011 | 5 Comments

Designed by Victor Branding Lab | Country: Taiwan

TK Food created four brand new flavors of their baked wheat cookies. Cherry blossom flavor is clear and sweet; oolong tea flavor; salty snacks flavor and spicy mustard flavor. TK Food uses unique baking technique to blend various flavors with creativity. Every flavor contains 20 packages within a strip of rectangle. Four different flavors are collected in a rectangular box to express the brand’s novelty and variety.

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TK Food Pineapple Pastry

August 7, 2011 | 7 Comments

Designed by Victor Branding Lab | Country: Taiwan

“TK Food’s pineapple pastry uses TN17 pineapples, which are sweet and fragrant. This series adopts the appearance of pineapple as packing design, which represents “a whole pineapple a fresh present.” Besides emphasizing the real pineapple stuffing, the unique packing design is totally different from the general ones and becomes a best choice as a gift.”

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Bar Gelato

August 3, 2011 | 6 Comments

Designed by Bureau of Betterment & Substance | Country: United States

“When the digital agency Substance started working on branding for a new gelato product, I was psyched to be brought on board to create the logo and packaging components. I love food packaging projects, especially when you get to try the product for inspiration! The packaging was created for Naia Gelato’s new gelato-on-a-stick product that is being sold in high-end supermarkets in California and the Western US. The final solution was a slightly throwback feel meets sophisticated Italian soda fountain. Custom lettering for the logo was created for a handmade, crafted, boutique feel and small scalloped die cut labels were chosen to allow the product quality to shine through. Many, many, many bars of gelato were eaten throughout the duration of this project.”

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Borderfields

July 27, 2011 | 3 Comments

Borderfields

Designed by Cubic | Country: United Kingdom

“Borderfields had been around a while, but sales were flagging. Our task was to breathe new life into the brand, and drum up some more interest in the supermarkets. We created a fresh new colour palette, together with a series of feel-good illustrations, to reflect a feeling of innocent, approachable charm.”

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Piranha Chicca Chips

July 25, 2011 | 3 Comments

Designed by Watts Design | Country: Australia

“Watts Design, Melbourne, Australia is a brand specialist creating packaging for a variety of products for over 20 years. Watts Design was asked to create this new packaging for PIRANHA chicca chips, a gluten free snack thats made from chic peas. The film we chose for this product was a MATT BOPP, a semi transparent film that ads a touch of deli gourmet feel. With simple typography and basic flavour ingredient cameo photography, this design has been an instant success in the Australian marketplace. Very different, very tasty and very chic!”

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Student Work – Academy of Art University

July 20, 2011 | 5 Comments

Designed by Adam Deleeuw, Laura Davis, Phoebe Mak & Harshyla Singh | Country: United States | Fonts: Gotham, Tungsten, Garamond Premier, Clarendon, URW Wood Type, FIdo

“We are students at the Academy of Art University, San Francisco. The following group project was done for Michael Osborne’s Package Design 4 class.

The assignment was to rebrand Costco, keeping in mind a brand matrix, that consists of a “House of brands” and “Branded house.” Kirkland being the dominant private brand for Costco was considered the “Branded house” and a line of hypothetical private labels were designed for the “House of brands.”

Within Kirkland, we categorized the brand into six lines:  bath, cleaning, paper goods, apparel, home and food products. Within the hypothetical private labels, we created the following : Ollie’s Baking Co. which is Costco’s bakery and cafe, Counter 74, a premium line of chef quality kitchen equipment, and Noc Noc which is an eco-friendly kid’s line. The entire project consisted of almost 80 – 100 fully comped items.”

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Student Work – Miguel Molina

July 17, 2011 | 3 Comments

Designed by Miguel Molina | Country: Canada

Brief: Create a sophisticated identity and packaging that reflect The Bitter Chocolatier’s luxury offering and ironic humour.

Solution: The brand has an edge. The elegant look contrasts sharply with its ironic humour. Poking fun at himself, The Bitter Chocolatier tells his tales of misfortune throughout his life through the different flavours. The product differentiates itself from other brands while entertaining the consumer.”

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Student Work – Allison Braunstein

July 13, 2011 | 3 Comments

Designed by Allison Braunstein | Country: United States

“The project was to brand a line of baked goods that would be sold in specialty stores. Barish Bakers is a line of baked goods inspired by my great grandmother Anne Barish. Her legendary recipes were a hit with everyone. The design was inspired by Marthas Vineyard, where she spent every summer. The packaging was also inspired by Victorian illustrations.”

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Bernardi

July 13, 2011 | No Comments

Designed by Ideatree | Country: Indonesia

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Café Vue

July 12, 2011 | 4 Comments

Designed by Designworks | Country: Australia

“Designworks has had the privilege of helping develop the growing Vue de Monde family of brands, extending from the initial restaurant’s humble beginnings seven years ago, through a series of successful culinary based enterprises including their three cafe’s. Designworks were set the brief to develop a distinct Cafe Vue identity and eyecatching packaging that sat within the current Vue de Monde family. By referencing a french modern chic aesthetic, the new brand needed to compliment the cafe’s new location, architecture and interior finishings. The result was a Marie Antoinette inspired neon pink pattern with decorative elements. Bespoke menus and Cafe Vue lunch boxes were created in a similar style.”

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Lovely Package

Curating the very best packaging design


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