Lovely Package

Curating the very best packaging design

The Bible of Barbecue

May 22, 2014 | No Comments

Designed by JWT Brazil | Country: Brazil

Some might argue that this doesn’t classify as packaging, others will say it does. Either way, this is amazing.

“Barbecue is a major passion in Brazil. And Tramontina is the leader in kitchen supplies, with a complete line of barbecue accessories. Now, in order to increase customer loyalty, the brand has released The Bible of Barbecue.

Created by JWT Brazil, it’s not only a book that shows you how to make the perfect barbecue. It actually helps the reader in doing so by offering pages that turn into barbecue utensils. There’s a page made entirely of coal. A page made of salt, a sharpening page, even a wooden cover to be used as a chopping board. All of them organized in the exact order you need for cooking. And of course, there’s also a page that turns into an apron. So that everything, including the reader, looks perfect down to the last little detail.

So far The Barbecue Bible has been sent to master barbecue chefs in Brazil and it will soon be available in selected bookstores.”

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Economy

May 20, 2014 | 1 Comment

Designed by Facing | Country: Switzerland

“The brand identity of the economy line stands for a strong cost-performance ratio. The economy range focuses on price without being positioned on the lowest level. The legal requirements are more than met.

The line delivers brand quality for a good price as well as a wide product range. The quality of the food is as good as the products of any manufacturer`s brand.”

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PICNIC

May 17, 2014 | No Comments

Designed by TAXI | Country: Canada

“The challenge: When our client came to us he knew Toronto was hungry for a grab-and-go lunch spot that focused on fresh, quality food. He came to us with a big ask and a clean slate: create a retail brand from scratch that breaks through the competitive quick-serve food service category.

The approach: Busy people want food that’s delicious, unpretentious, and affordable, so we gave them a PICNIC. It’s a brand name that stands for the kind of quality and charm you’d find in your own wicker basket on a sunny day in the park. And drawing inspiration from a classic picnic staple, the watermelon, we developed collateral pieces as fresh and fun as the food.”

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Sitka Salmon Shares

May 1, 2014 | No Comments

Designed by CODO Design | Country: United States

“Sitka Salmon Shares is a Community Supported Fishery that delivers the freshest King, Coho and Sockeye salmon to the Midwest from Sitka, Alaska.

This Share Box is one of the most important touch points in their brand experience and Sitka Salmon Shares wanted something special that people would share with friends and keep out on the counter after use.

So we used the entire box as a canvas to communicate the idea of Wild Alaska, Sitka Shares’ superior sustainability focus and a little bit of humor on the inside flap.”

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Notio Olive Oil

April 23, 2014 | No Comments

Designed by The Comeback | Country: Greece

“Notio Premium Extra virgin Olive Oil  is the first of a series of products under the same brand name, all of which are produced on an estate located at the village of Agios Floros in the Messinia region, on the south of Peloponnese in Greece.

The idea behind the design: One of the initial goals was to make clear that Notio Goods is a company that is proud of its greek and more generally, south-european roots. In the European south, people “see things slightly differently”. As a result, an outsider usually gets the impression of disorder, whereas in reality it is just a matter of a different logic, a different set of rules that may not always be what he/she is used to, but ultimately work.”

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Anchor Cheddar

March 27, 2014 | 3 Comments

Designed by Elmwood | Country: United Kingdom

“Global brand design consultancy Elmwood has revealed a new packaging design for the cheddar range from much-loved brand Anchor®. The redesign comprises block cheddar in mature, extra mature and lighter, as well as sliced and grated variants, and will be rolled out across supermarkets nationwide from February 2014.

Elmwood were tasked with creating a design that would perfectly balance Anchor’s® ‘Tastes Like Home’ ethos with a high quality product message. The new range look also needed to be recognisably Anchor® while achieving clear stand out in the crowded cheddar fixture.”

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Duchess & Rover

March 24, 2014 | 1 Comment

Designed by Robot Food | Country: United Kingdom

“Raw meat for dogs is a growing trend. It’s the most natural way for dogs to get the fresh goodness they need and in answer to the rising demand, a whole new category has emerged. But however tasty it is for pets, there’s no denying how unpleasant raw meat can be for owners.

Robot Food, the UK-based branding, packaging and new product development specialist, recognised the opportunity to offer dog owners a more appealing alternative. Instead of trays of frankly yucky product that’s off-putting to handle, Robot Food came up with ‘Duchess and Rover, gourmet sausages for dogs’. Working closely with a Yorkshire meat producer, the creative team developed the proposition, name, branding and packaging.”

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Goods & Services Holiday Gift

March 18, 2014 | 1 Comment

Designed by Goods & Services | Country: Canada

“For their 2013 client holiday gift, Goods & Services and Flash Reproductions decided to make the season a little sweeter by treating recipients to a flight of three different grades of maple syrup.

Following their mandate of giving handcrafted products from local producers, Goods & Services sourced the syrup from Matthews Maple Syrup, a family-owned farm in Powassan, Ontario. Ranging from light to medium to amber, each of the syrups was custom bottled and labelled with names that reflect an aspect of Canadiana: light like the song of a voyageur (light), smooth like the shot of a hockey player (medium), and strong like the arms of a lumberjack (amber).”

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Reitan

March 12, 2014 | 1 Comment

Designed by BVD | Country: Sweden

“More and more we choose a quick sandwich, wrap or salad for lunch. But if you are in a hurry, it can be dif­fi­cult to see what is hid­den in the pack­ag­ing and tricky to find what you are look­ing for. Is the food fresh? Is it healthy? With new pack­ag­ing 7-Eleven and Press­byrån in Swe­den want to enhance their fast food range.”

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Mimi’s Nuts

March 12, 2014 | No Comments

Designed by Drew Watts | Country: United States

“Mimi’s Nuts is a small company that produces and sells many flavors of pecans. We developed a stitched motif to emphasize the hand made qualities of the product. We then chose to draw attention to the large and ever-changing variety of nuts by developing an icon system for all the individual flavors. A minimalistic approach to the label design allows for the focus to be on the icons which in essence is the Mimi’s Nuts brand.”

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