Lovely Package

Curating the very best packaging design

Oleum Priorat

June 17, 2011 | 3 Comments

Designed by Atipus | Country: Spain

“From the union of several small producers in the Priorat region, come these high quality oils. The graphics are meant to emphasize the ecclesiastical character of this area and enhance the exclusiveness of the product.”

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Crown Maple Syrup

June 14, 2011 | 7 Comments

Designed by  Studio MPLS | Country: United States

“Studio MPLS created a distinctive brand identity and visual brand language for the world’s first brand of super-premium maple syrup.  Evoking the natural elements that abound in the majestic stands of Crown Maple sugar maples, the brand communicates the fusion of natural goodness of the real maple syrup and the sophisticated state of art production techniques that make it the purest maple syrup on earth. Graphic iconography influenced concept package design, secondary packaging, and collateral.”

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Student Work – Andreu Zaragoza

June 13, 2011 | 1 Comment

Designed by Andreu Zaragoza | Country: Spain

“This project consisted of designs for two different types of olive oil from Turó Blanc. One is a limited production, ecological olive oil and the other is an industrial produced product that will be sold in supermarkets.”

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Doves Farm Organic

June 9, 2011 | 2 Comments

Designed by Studio H | Country: United Kingdom

“As part of their ongoing packaging design work for Doves Farm Organic, Studio H has designed their range of new Gluten Free cereals.

Keeping the illustrative tradition established by Studio H for the brand, in particular the iconic Choc Stars Cereal pack, Rob Hall, Creative Director, worked with Swedish illustrator Petra Borner to create illustrations that are not too serious and appeal to both adults and children. They also help to create a continuing strong voice for Doves Farm.”

Student Work – Freddy Taylor

June 7, 2011 | 15 Comments

Designed by Freddy Taylor | Country: United Kingdom

Brief: Walk into any supermarket, choose a brand you dislike and re-brand & re-package, anything goes.

Concept: Try and reflect the honesty of the organic brand and product through innovative packaging and a new logo.

Prototype: Made from shower curtain, sealed with hair straighteners and then screen printed.”

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National Trust

June 6, 2011 | No Comments

Designed by Studio H | Country: United Kingdom

“Studio H was commissioned to re-design National Trust’s entire retail packaging, with a brief to refresh public perception and bring coherence to a hugely diverse product range. The National Trust is the UK’s largest heritage charity, preserving and protecting buildings, countryside and coastline for future generations and encouraging everyone to visit and enjoy their national heritage. It was important that the re-design reflected National Trust’s culture and engaged with their visitors.

Studio H created a range of icons depicting images associated with National Trust that can be flexibly applied across different several product ranges from chocolate to stationery. For confectionery and biscuits Adrian Johnson was commission to produce a range of architectural based illustrations.”

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B Honey

June 5, 2011 | 9 Comments

Designed by Pereira & O’Dell | Country: United States

“B, The Honey Cachaça stinger, co-founded by Formula 1 driver Nelson Piquet Jr. and friends, hit the market this month in Brazil. The visual identity and branding of the rum was created by the U.S. office Pereira & O’Dell and Rio 6D agency was responsible for web and print part of the brand.

“B” is made ​​with sugar from the region of Brazil and refined to create a perfect blend of sweet and citrus, adding honey, lemon and generous doses of sophistication, from the recipe to the packaging. Thus, we transform a simple drink a remarkable ‘sting shot’.

With a clear path to reach consumers in full in other countries, “B ” will arrive later this year to the United States”

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Ancient Trees Olive Oil

June 2, 2011 | 4 Comments

Designed by Ignasi Boza | Country: Spain

“Traiguera is rich with olive groves, some of them planted during the classical and medieval periods. Since it was a walled village, Traiguera has seen its culture and history reflected in the stones of the August Route which circulates across fields of monumental olive trees. 300 examples the trees have been found where the passing of time has influenced these living monuments. In Traiguera many olive trees have a trunk diameter of 7 or 8 meters, but one of them stands out with a diameter of 10,20 meters, which makes it the biggest olive tree in the entire territory.”

La Saracina Oil

May 31, 2011 | No Comments

Designed by H-57 Creative Station | Country: Italy

“Packaging for an Italian extra virgin olive oil. La Saracina is a super-limited edition, high-level, top-price product. Besides, olive oil is a tremendously serious thing in Italy. So the packaging had to be the right compromise between elegance and warmth/tradition.”

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Sweet Spain

May 30, 2011 | No Comments

Designed by Pau Puig | Country: Spain

“Sweet Spain is a Spanish company that produces typical sweets native to Spain. The packaging is based on a modular system for the entire line giving it a modern yet traditional feeling.”

 

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Lovely Package

Curating the very best packaging design


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