April 17, 2011 | 5 Comments
Designed by HartungKemp | Country: United States
“The makers of Mom’s Best Naturals breakfast cereals recognized that their existing branding and boxes were impediments to growing their value brand’s retail footprint nationwide. Their existing boxes looked “low price,” but sacrificed brand equity, too.
HartungKemp’s colorful, illustrated redesigns reprioritized “quality” and “natural” to put them first in the client’s brand story. They also established emotional bonds and brand equity with cereal shoppers.
HK’s new boxes made an immediate impact on the client’s bottom line. The Mom’s Best Naturals sales force and distribution channels demanded an expansion of flavors even before the first new cereal box had gone into production. Retailers embraced the new look based on how it stood out on the shelf and how it engaged consumers.”
April 15, 2011 | 7 Comments
Designed by Leslie Ortiz | Country: United States
“Pan, originally an old record shop, is a bakery in Brooklyn, New York. Inspired by the bakery’s location, I developed
two distinct solutions that reflect the influence of vinyl records and clustered, hand drawn street art.”
April 14, 2011 | 4 Comments
Designed by Jansen Harris | Country: United Arab Emirates
“Evelyn’s chocolate sauce recipe has secretly passed from one Evelyn woman to the next over several generations. This sense of heritage and handcrafted quality inspired the creation of the identity and influenced the design to elevate chocolate sauce to a position of being a personal, almost everyday luxury. Rich and chocolaty, this indulgent pleasure is the perfect desert for any dinner party. We were asked to strategically position, create an identity and design packaging for this decadent new brand.”
April 13, 2011 | 7 Comments
Designed by Heather Nguyen | Country: Canada
“NOBLE Handcrafted is a brand that embraces the collaboration of craft with the pioneering of our new American food tradition, a tradition that is being continually refined.”
April 6, 2011 | No Comments
Designed by Ginungagap | Country: Norway
“Paper bag designed for Åkra Sports Club Handball Team (boys, age 10 years old), and sold containing calories/caramels to finance their participation in The Handball Festival 2011. As a “lock” on the bag, each player/seller had a sticker with his personal image, guaranteeing for the quality of the product. Minimal costs were used producing the bag. It was important that the boys were left with as much money as possible for the tournament. All 500 bags sold out within days.”
April 6, 2011 | 1 Comment
Designed by Ambar Partners | Country: Spain
“Project: The object of the project was to design an ecological olive oil produced by “Mas de Santa Creu” in the area of Siurana, Catalunya. The family produced an extremely high quality olive oil for their own consumption and decided it was time to commercialize it in very small quantities per year. The olive oil is produced using only ecological methods. It is extracted from olives collected only from the tree, discarding all the fruits that fall to the ground. It is a premium oil and it is sold unfiltered to preserve all its flavors and richness.
Solution: We wanted the label to communicate the strong emotional bond between the family and the land without losing the simple and honest feel of the product. To achieve this we associated the brand to a vintage looking photography that explained the intimate relation of the producer and the family estate in a simple, classical way. At the same time, the typography used in the name (“Oli”)remains clear and simple, thus adding a stylish touch to a very traditional product. The roughness and the homemade character of the unfiltered oil combined with the clean modern looks of the label produces an interesting contrast achieving strong visual presence remaining true to the nature of the product.”
April 5, 2011 | 11 Comments
Designed by ARC’S | Country: Italy
“What is the nutshell of Italian excellence? And how the beloved Nutella can celebrate it, together with millions of Italian families? This was the starting point for the design of the limited edition of Nutella “Esperienza Italia 150”.
ARC’S has interpreted the project in four themes: arts (music, poetry, cinema), design, landscapes & Architecture and historical topics. The result is a fresh and joyful dialogue between Federico Fellini and the matchless Moka for coffee, Rome and Venice and Garibaldi riding a Vespa!
Words and design mix together, words become design and they beat a syncopate rhythm. For example, the “landscapes & architecture” theme in English would sound something like “The train makes us run quickly: from the Alps to Sicily joins Rome the immortal with Pisa and its tower and Venice laying on the water!”.
April 4, 2011 | 8 Comments
Designed by Jamie Nash | Country: United Kingdom
“Design and illustration for Lovely Honey. The identity uses a heart motif to reference both the name of the product and also the natural health benefits associated with honey. A limited colour palette and hand drawn style helps create a simple, natural feel. The heart motif continues throughout across items such as secondary packaging and illustrations.”
March 31, 2011 | 4 Comments
Designed by Imaginaria Creative | Country: United States
“Broken Trail Foods, headed by owner Todd Broughton, is a new company just getting into the retail food industry. They came to us to design their first product line, a BBQ sauce so tasty that it would make a New Yorker want to be a Texan. The secret recipe has been perfected by the Broughton family for 50 years. A lot of history and pride go into each bottle, so this was an important element to capture in the design.
The main challenge was creating the look and feel of a down-home Texas BBQ sauce while making the product jump off the shelf amidst all of their competitors. We’re happy to say that these bottles of joy are flying off the shelves and smothering smoked meats across the South.”
March 30, 2011 | 1 Comment
Designed by Nadine Geissbühler | Country: Switzerland
“Packaging design and naming for the new mini chocolate cake of Kern&Sammet. As chocolate is a kind of love-compensation, this small sized chocolate cake is like a kiss.”