Lovely Package

Curating the very best packaging design

Pure

March 19, 2011 | No Comments

Designed by Family(and friends) | Country: United Kingdom

“Family(and friends) have completed a major refresh for Pure, the premium dairy free alternative to butter.

Pure contains no hydrogenated oils, artificial additives, GM ingredients or gluten and it has 70% less fat than butter.

But awareness of Pure as an everyday and tasty alternative to butter was found to be very low outside of the dairy intolerant market, so brand owners Kerry Foods commissioned Family and Friends to develop new branding.

Pure wanted to remind the broader health conscious consumer base that dairy free leaves you feeling lighter and brighter and is not just for people with allergies or dietary problems.

The brand is now more clearly called Pure Dairy Free, with an impactful, modern looking logo highlighting this product difference and creating a more specific recall.

The new packaging has a cleaner, whiter look that better reflects Pure’s qualities; a tasty spread that is also highly versatile for baking and cooking or adding a touch of extra flavour to dishes.

Alex Durbridge, creative partner at F&F says “Communicating purity and enjoyment was key”. “Each product variant carries a different mouth watering serving suggestion, emphasising taste and culinary use to customers when confronted with the pack on shelf”

Qual and quant research results confirmed that both users and non users much preferred the new look, which will launch into stores by mid March, supported by press advertising. Inner labels, brand tone of voice and style guides for other communications are also being developed by the agency.”

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Student Work – Westerdals School of Communication

March 18, 2011 | 1 Comment

Designed by Madeleine Skjelland EriksenMartine BongardSilje Nyløkken | Country: Norway

“Package design for fictional, organic muesli and muesli bars, aimed at conscious and successful women, occupied with health and wellness.

All materials are from recyclable sources, the packaging itself is identical on every product, but color-labelled to categorize each separate taste. The transparent quality is to keep focus on the product itself, rather than actually hiding it from the consumers.

Furthermore, there is added a zip-lock, in order to preserve the quality of the product, as well as to enhance usability and functionality.”

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Joe & Seph’s Gourmet Popcorn

March 15, 2011 | 3 Comments

Designed by Designers Anonymous | Country: United Kingdom

We were approached by Joseph Sopher to create a brand identity for his new range of gourmet popcorn that was to be launched at the BBC Masterchef food show in November 2010. When Joseph approached us he didn’t have a name, the research stage enabled us to create a list of possible brand names, from which the name Joe & Seph’s was chosen, inspired by Josephs mastery of making popcorn and distinguished tasting ability.

Our solution was inspired by a Jekyll & Hyde like personality, where the chef role is represented by a chefs hat, and with a clever twist, becomes the top hat for role of connoisseur. Both roles were represented in their own typeface.

The popcorn is packaged in a clear pouch with a die-cut card header card to give the product a premium feel. The product descriptor continued the dual personality theme, with Joe describing the all natural ingredients and cooking process, while Seph’s description focuses on the sensory experience of the unique popcorn flavours. The copy style is very much in the style of an ‘English Gent’ in reference to the top hat within the logo.

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Sua Maestà

March 9, 2011 | 2 Comments

Designed by Onthetable | Country: Italy

“The goal was to create something really special, luxury and different for a new “Balsamic Vinegar of Modena Condiment”

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Fruita Blanch

March 9, 2011 | 5 Comments

Designed by Atipus | Country: Spain

“Fruita Blanch is a family business with a long tradition. Generation after generation, Fruita Blanch has grown fruit and produced their own jam, preserved products and organic juices.

Fruita Blanch’s new product line is here to let you know about their low-sugar, chemical free preserved products. Produced from 100% organic, self-harvested fruit.

Traditional artisan methods, and the deepest care in what they do, is what defines Fruita Blanch. Gourmet product creations of the future made with the values of the past.

Fruita Blanch has developed a versatile set of multi-sized labels to fit every jar. These labels have been designed to reveal as much of the jar product as well as to emphasize its artisanal nature.”

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Student Work – Westerdals School of Communication

March 6, 2011 | 1 Comment

Designed by Eivind Reibo Jentoft, June Saglie Holte & Rebecca Egebjerg | Country: Norway

“The brief was to make a package for Møllerens new (fictional) ecological muesli cereal series. The different flavours are Corn, Nut, and Blueberry/Black Crowberry.

The main target-group are strong, well-educated, urban women in the age 25-40, Who care about making an ecological choice for both their health and the planet’s. We named the product “Vilje”, it means WILL in Norwegian and is also a womans name.

We wanted to make something that was a clear alternative to the boring and simular competition. We focused on making a package that was easy to use and didn’t make a lot of mess for a quick breakfast. It is printed on 100% recycled paper. The design is inspired by the 1940’s propaganda posters directed towards woman and radiates energy, health and happiness.”

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Typuglia

March 3, 2011 | 1 Comment

Designed by Typuglia | Country: Italy

This kit especially addresses typography maniacs and gourmets. It’s entirely hand-made and includes: a reusable box, a finely decorated jar containing extra virgin olive oil of certified prime quality, the original wooden type blocks (4 cm high) and a little bag containing the olive leaves the oil was made from.

The tag is hand-stamped through the old printing techniques of mobile wooden types.

All the items in the box are reusable. You can use your creativity and give birth to thousand new products. An example? The box can be used as a table lamp as well as the jar. The wooden font? A fanciful key case.

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Sullivan Street Bakery

March 2, 2011 | 1 Comment

Designed by Hyperakt | Country: United States

“Sullivan Street Bakery makes some of the best bread in New York City. With almost two decades under its belt, it’s a venerable institution in the city’s culinary circles with many top restaurants serving its bread daily. Jim Lahey, the man behind the ovens, is expanding the bakery’s product offerings. He asked us to work in partnership with creative director Greg Crossley on developing a packaging system that would extend the visual language of the bakery across all new and future products.”

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Student Work – Helen Maria Bäckström

February 26, 2011 | 19 Comments

Designed by Helen Maria Bäckström | Country: Sweden

“The breif was to make a package with a second life.

Noo-Del is a playful and simpel packaging that will stand out on the shelves. The decor of a geisha refers to Asia and asian-food and the decor gets extra playful with the eating-sticks which gives the illusion of being the geishas hairpins. The effect is even more fun when you eat from the package!

The package is useful in several ways: it is easy to carry with, when adding water you can heat up the noodles in a microwave and eat direct from the the package which has a shape of a take-away-package when opening it

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Divine Dairy

February 25, 2011 | 4 Comments

Designed by Frank Aloi | Country: Australia

“I was approached by the award winning team at South Australian based Udder Delights, to create a brand identity for their new range of cheese, Divine Dairy. Located in the pristine Adelaide Hills and sourcing local milk from local dairies, the artisan cheese maker that prides itself on quality, wanted a design to capture the rural, traditional and hand crafted methods used to create their ‘French Style’ product. The colour usage identifies each cheese, adds a modern touch to a traditional design and helps to establish a powerful and memorable brand in the market place. It continues to build with the product already selling well in gourmet stores, fruit and vegetable shops and independent grocers nationally.”

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Lovely Package

Curating the very best packaging design


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