January 24, 2011 | 5 Comments
Designed by Pearlfisher | Country: United Kingdom
“Pearlfisher has created a new brand identity – and redesigned the packaging across the entire range – for the UK’s leading nutrition consultancy The Food Doctor.
Co-founded in 1999 by Ian Marber, a leading nutritionist and acknowledged expert in his field, The Food Doctor is a unique concept that provides sensible advice for achieving a healthier plan for life. From the start it established itself as a visible brand in the field of healthier eating with a range of food products from seed mixes to ready meals.
The new identity needed to embrace the ‘Eat better forever’ strapline and move the brand focus from a functional product to more of a lifestyle proposition.
January 21, 2011 | 5 Comments
Designed by Kristin Agnarsdóttir | Country: United States
Kristin recently graduated with an M.F.A. in Graphic Design from the Academy of Art University in San Francisco, California. The program emphasized conceptual and critical thinking alongside typographic excellence, visual storytelling and solid craft skills.
January 18, 2011 | 4 Comments
Designed by Kelly Thorn | Country: United States
“The assignment was Diablo Salsa and Tortilla packaging, and it had to have a Mexican feel. I decided to use Catholicism in Mexico for inspiration, and found some Patron Saint candles to work off of. This is the final product.”
January 14, 2011 | No Comments
Designed by Matthew Knudsen | Country: United States
“Packaging for proposed artisan bread store, Motherloaf, derived from the bread recipe of the same name, but brought up connotations of the rough and tumble gold rush era of the mid-1800s in the US. With that idea in mind, the packaging shape referenced gold bullion bars, and I wanted all imagery to have a rough, lithographic feel of the printing processes of the era.”
January 12, 2011 | 11 Comments
Designed by Bonnie Miguel | Photography: Judy Parker | Country: Spain
“Abella is fine artisan honey produced and estate bottled in Galicia, a naturally and historically rich region of northwestern Spain. “Abella” means bee in Gallego, the language spoken in Galicia, and the name is a tribute to these remarkable creatures and the healthy delicacies they produce. The products consist of 100% pure, raw, unfiltered honey created by master beekeepers using age-old techniques. Every drop is a work of art.
The packaging of Abella’s specialty honey line, featuring honey with royal jelly, pollen and propolis, was designed to create an identity for the company and capture the rural, artisan character of the product in a refined, elegant and streamlined manner. The free-form, beveled effect of the jars, from Bruni Glass of Italy, is a natural fit, while the label design makes a simple yet powerful statement.”
January 10, 2011 | No Comments
Designed by Heesun Kim | Country: United States
“Artist Edition Clif Bar: The goal was to create a limited artist edition Clif Bars for two of the flavors. As seen by “Cool Mint Chocolate” and “Cranberry Apple Cherry” flavors, the color palette reflects on the flavors. The concept was to show ordinary animals doing extraordinary things with the help of Clif Bars.”
January 5, 2011 | 4 Comments
Designed by Wink | Country: United States
“Honey & Mackie’s is a ice cream shop for kids that caters to parents. The name of the establishment comes from the nicknames of the owners children. Thus, the branding & packaging needed to be modern, authentic & kid fun. In addition, the ingredients in their ice cream creations are all natural, organic and locally grown.”
January 3, 2011 | 2 Comments
Designed by Alexandr Chernov | Country: Russia
Ollie Olive Oil concept by British Higher School of Arts & Design in Moscow student Alexandr Chernov.
December 30, 2010 | 2 Comments
Designed by Ballard Bee Company | Country: United States
Heavily inspired by chemical elements, we love this unique packaging spin on honey which moves away from the traditional imagery associated with the product and goes in a bold new direction.
image via Blackbird
December 28, 2010 | No Comments
Designed by Martín Azambuja | Country: Uruguay
“The project was to design new packaging of flour for people who like cooking. I decided to use two colours and a reticle picture.”