March 6, 2011 | 1 Comment
“The brief was to make a package for Møllerens new (fictional) ecological muesli cereal series. The different flavours are Corn, Nut, and Blueberry/Black Crowberry.
The main target-group are strong, well-educated, urban women in the age 25-40, Who care about making an ecological choice for both their health and the planet’s. We named the product “Vilje”, it means WILL in Norwegian and is also a womans name.
We wanted to make something that was a clear alternative to the boring and simular competition. We focused on making a package that was easy to use and didn’t make a lot of mess for a quick breakfast. It is printed on 100% recycled paper. The design is inspired by the 1940’s propaganda posters directed towards woman and radiates energy, health and happiness.”
March 3, 2011 | 1 Comment
Designed by Typuglia | Country: Italy
This kit especially addresses typography maniacs and gourmets. It’s entirely hand-made and includes: a reusable box, a finely decorated jar containing extra virgin olive oil of certified prime quality, the original wooden type blocks (4 cm high) and a little bag containing the olive leaves the oil was made from.
The tag is hand-stamped through the old printing techniques of mobile wooden types.
All the items in the box are reusable. You can use your creativity and give birth to thousand new products. An example? The box can be used as a table lamp as well as the jar. The wooden font? A fanciful key case.
March 2, 2011 | 1 Comment
Designed by Hyperakt | Country: United States
“Sullivan Street Bakery makes some of the best bread in New York City. With almost two decades under its belt, it’s a venerable institution in the city’s culinary circles with many top restaurants serving its bread daily. Jim Lahey, the man behind the ovens, is expanding the bakery’s product offerings. He asked us to work in partnership with creative director Greg Crossley on developing a packaging system that would extend the visual language of the bakery across all new and future products.”
February 26, 2011 | 19 Comments
Designed by Helen Maria Bäckström | Country: Sweden
“The breif was to make a package with a second life.
Noo-Del is a playful and simpel packaging that will stand out on the shelves. The decor of a geisha refers to Asia and asian-food and the decor gets extra playful with the eating-sticks which gives the illusion of being the geishas hairpins. The effect is even more fun when you eat from the package!
The package is useful in several ways: it is easy to carry with, when adding water you can heat up the noodles in a microwave and eat direct from the the package which has a shape of a take-away-package when opening it
February 25, 2011 | 4 Comments
Designed by Frank Aloi | Country: Australia
“I was approached by the award winning team at South Australian based Udder Delights, to create a brand identity for their new range of cheese, Divine Dairy. Located in the pristine Adelaide Hills and sourcing local milk from local dairies, the artisan cheese maker that prides itself on quality, wanted a design to capture the rural, traditional and hand crafted methods used to create their ‘French Style’ product. The colour usage identifies each cheese, adds a modern touch to a traditional design and helps to establish a powerful and memorable brand in the market place. It continues to build with the product already selling well in gourmet stores, fruit and vegetable shops and independent grocers nationally.”
February 25, 2011 | 2 Comments
Designed by Moruba | Country: Spain
“Karey is a organic extra virgin olive oil of excellent quality, for fine restaurants and specialty shops. Its packaging communicates a consistent excellence and delicacy in accordance with the product it contains. The trademark Karey is the main element on the Labeling, a role that is only eclipsed by the typographical wink of the oil tear that is dropped by the letter “y.”
February 19, 2011 | 9 Comments
Designed by Erik Johansson | Country: Sweden
“The assignment was to design a low-price pasta brand. I chose to keep it one color only and printed on unbleached cardboard, to keep costs down.”
February 18, 2011 | 1 Comment
Designed by Family(and friends) | Country: United Kingdom
“Capriolo is a new, luxury brand of authentic Italian first cold pressed extra virgin olive oil.
A limited edition of less than 850 liters, it’s made from a blend of Frantoio, Leccino and Morello olives from the single estate yield of Podere Casone’s grove in the Umbrian countryside.
The Estate owners approached Family (and friends) to help them create a brand identity and packaging design to launch as a product into the UK market. It will be on sale in up-market food halls and delis from January 2010.
The brief involved finding a name and developing a genuine ‘truth’ for the brand. In an already crowded market of quality oils, impact and ‘storytelling’ needed to be at the forefront of the solution
“We wanted to create a strong story associated with an animal from the region, something that had authenticity and beauty”. Says Alex Durbridge, co founder and creative partner at F&f.
The name Capriolo, Italian for roe deer was chosen with good reason; these elegant creatures roam wild amongst the olive groves, seen fleetingly through the morning mist and acts as a symbol of rarity, freshness and vitality. We used the deer graphically, but it’s antlers have been magically transformed into living olive branches and its eyes have become glossy olives a to create a something of a mythical beast.”
February 17, 2011 | No Comments
Designed by B&B Studio | Country: United Kingdom
“Kabuto Noodles are a delicious combination of authentic Asian flavours and quality ingredients, prepared with the skill, dedication and discipline of a Samurai warrior.
Creative Partner, Shaun Bowen says “Without knowledge of noodles, one will ultimately have no military victories.”
February 14, 2011 | 5 Comments
Designed by Racer | Country: Sweden
“Glassbonden (The Ice Cream farmer) is a premium ice cream brand from the village Selet in northern Sweden. The small, family-owned dairy farm produces ice cream exclusively made by the creamy milk from Swedish mountain cows. It is available in several natural and exotic flavors, including Wild Meadowsweet, Cloudberry and Vasterbotten cheese.
The design is simple but distinctive. “We wanted a playful, homemade feel, while avoiding the cliché of how organic and natural products should look,” says Per Lindgren, art director at Racer.”