Lovely Package

Curating the very best packaging design

Tony Vespa

December 10, 2010 | 1 Comment

Designed by Yael Vons Jarzin & Shani Avni | Country: Israel

Nice delivery box packaging for Tony Vespa, a Tel Aviv based pizzeria chain.

“Inspired by the youthful and busy Tel Aviv city atmosphere, 7 new types of packaging have been created (3 large and 4 small) that deliver a unique and colorful eating experience.”


Student Work – Daran Brossard

December 9, 2010 | 1 Comment

Designed by Daran Brossard | Country: United States

“Guerro’s Carrots started as a faceless yet tasty jar of pickled vegetables with only an idea for a name. Now, after combining old world flavors with new world presentation, Guerro’s offers the traditional Hispanic kitchen to an American audience in ways they’re familiar with, including a tight identity and refined presentation These spicy carrots have the colorful attitude to match their look: bold and fiery with a hint of cheek, Guerro’s  spicy carrots pair well with a light cerveza or chilled tequila—hold the lime.”


Adriana Mini-Pasta

December 8, 2010 | 3 Comments

Designed by Design Herynek | Country: Czech Republic

“The project brief was to design new packaging of Adriana Mini-Pasta for children. The main characteristics are warm colours on each and illustrations of young animals.”



December 1, 2010 | No Comments

Designed by Dow Design | Country: New Zealand

“Hellers, the iconic meats brand, has been given a new look at the hands of brand design expert Dow Design.

The brand refresh positions Hellers as ‘New Zealand’s Butcher’ bringing to mind the nostalgic days of friendly, fresh, local suppliers of produce.

The rebrand is the result of a long standing relationship between Dow Design and Hellers, the two companies having worked together for over a decade.

“We wanted to communicate that at its heart, Hellers is a passionate local butcher,” says Dow Design’s Senior Creative Andrew Sparrow. “While it may have outgrown the small shop where it all began in Brighton, Christchurch, the Hellers commitment to quality remains deeply rooted.”


Student Work – Beth Chapleau

December 1, 2010 | No Comments

Designed by Beth Chapleau | Country: Canada

“The goal of this project was to select an existing brand and redesign their identity for a series of 3 packages that changed based on 3 different flavours. Crumbs Bake Shop was chosen and packages for their Candy, Smores and Brownie cupcake flavours were created. The boxes use colours that coordinate with the cupcake they house, this helps distinguish the various flavours to employees and customers. The boxes are made of recycled paper so they’re more green than the existing plastic containers. Trays were also designed to fit in the boxes so the cupcakes didn’t topple while inside the box.”


Student Work – Mika Kañive

November 29, 2010 | 2 Comments

Designed by Mika Kañive | Country: Spain

“With fresh and delicious fruits, the yogurt  tastes better. That’s idea of this product, having the same portions for those who want more fruit than the tipical yogurt, just half and half. This pack could be re-used as a glass and the impact to ecology is reduced with this materials (glass and carton). The name FRTS & YGRT, taking out the vocals, the product could be read the same in english as in spanish. The logo takes reference of the pack, clear and simple.”



November 25, 2010 | No Comments

Designed by Chez Valois, Branding & Design | Country: Canada

“Valois Branding & Design Agency from Montreal has just produced the new brand identity for the Gourmet company Molécule-R Flavors. The studio created two rechargeable kits; “Kitchen R-evolution” and “Cocktail R-evolution” each including food additives, kitchen utensils and  a DVD of recipes, permitting to realize various molecular dishes and cocktails. With its didactic approach, Molécule-R Flavors, demystifies the molecular cuisine and makes it accessible to a wider public.

Valois created the visual identity, structural and visual design of the packagings, the interface of the DVD, participated in the creation of the recipes and did the food styling and photoshoot. The photographs of the packs just received two Canadian Lux Photo awards.”


Student Work – Chong-Min Kang

November 24, 2010 | No Comments

Designed by Chong-Min Kang | Country: South Korea

“The Berry Verry Paris is a trendy lifestyle dessert, which provides stress relief to tired modern people with its fresh and sweet flavor. This is a dessert to help relieve fatigue and restoring health by using berries. Berry Verry Paris’s design concept is sweet in color, slim in form, and uses Paris as a motif.”


Dulce* Sugar

November 23, 2010 | 1 Comment

Designed by Swear Words | Country: Australia

“Our lovely friends at Market Lane have launched a new product that works deliciously with their incredible coffee.

‘Dulce’ is the Spanish name for sugar made from dried sugar cane juice. It is unrefined and has amazing caramel and molasses notes – perfectly able to be eaten all by itself.”

Italian Spaghetti

November 22, 2010 | 2 Comments

Designed by Neal Fletcher | Country: United Kingdom

We featured Neal’s student packaging concept for spaghetti back in August. He’s since redesigned his packaging to give it a different look and feel while still using the ingenious ‘portion control’ packaging method he originally devised.

“My spaghetti packaging design stemmed from a project I was set on my degree course, we had to pick one of five difficult objects to package (spaghetti, marbles, an egg, a single rose or custard powder). The reason I chose Spaghetti was because I always find myself wasting spaghetti as I’d always cook too much, so I wanted to address that problem in some way.

There are already measuring devices for spaghetti on the market but nothing within the packaging itself, giving the consumer the spaghetti in 6 equal servings to save on waste, the packaging can then be re-used and kept forever. It was my aim to create something that was visually appealing but also addressed a problem and could serve as a useful aid in any kitchen.”


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Lovely Package

Curating the very best packaging design