Lovely Package

Curating the very best packaging design

Italian Spaghetti

November 22, 2010 | 2 Comments

Designed by Neal Fletcher | Country: United Kingdom

We featured Neal’s student packaging concept for spaghetti back in August. He’s since redesigned his packaging to give it a different look and feel while still using the ingenious ‘portion control’ packaging method he originally devised.

“My spaghetti packaging design stemmed from a project I was set on my degree course, we had to pick one of five difficult objects to package (spaghetti, marbles, an egg, a single rose or custard powder). The reason I chose Spaghetti was because I always find myself wasting spaghetti as I’d always cook too much, so I wanted to address that problem in some way.

There are already measuring devices for spaghetti on the market but nothing within the packaging itself, giving the consumer the spaghetti in 6 equal servings to save on waste, the packaging can then be re-used and kept forever. It was my aim to create something that was visually appealing but also addressed a problem and could serve as a useful aid in any kitchen.”


The Little Veggie Patch Co.

November 16, 2010 | No Comments

Designed by Frank Aloi | Country: Australia

“The Little Veggie Patch Company is a business that specialises in the design, installation and maintenance of chemical-free fruit and vegetable gardens. The company wanted a mark to reflect their ‘hands on’ approach to their work and passion for a greener lifestye.”

The Sheffield Honey Company

November 14, 2010 | No Comments

Designed by DEDass | Country: United Kingdom

“15 minutes from the DED Studio, Sheffield bees are busy making Sheffield honey. Made in Sheffield doesn’t get more yummy than this.”


Delishop Take Away

November 12, 2010 | 1 Comment

Designed by Enric Aguilera | Country: Spain

“The new line of prepared dishes “Take Away” for Delishop based on the concept ‘urban picnic’ is presented as a fun option to consume the products from different points of Barcelona.”


Dirty Apron Foods

November 8, 2010 | No Comments

Designed by Glasfurd & Walker | Country: Canada

“The Dirty Apron Cooking School in Vancouver recently launched a new line of spices, blends, salts and olive oil.

Glasfurd & Walker was commissioned to design a clean, type driven identity and the packaging for the range – including gift packs with a flexible, modular structure to allow for various product combinations.

The labels feature a die-cut logo which gives the packaging a distinct shelf presence – allowing the diverse and vibrant colours in range of the spices to be showcased.”


Azeite Gallo Colheita ao Luar

November 8, 2010 | No Comments

Designed by RMAC | Country: Portugal

“From the perspective of the harvest moon, a certain time of the day in which the olives’ qualities are at their peak and give rise to an exceptional quality olive oil, creating a single bottle that can be identified at first glance. A literal approach, which plans to merge in a unique way the night’s darkness (matte black bottle) and the moon’s glowing brightness (silver cover and screen print on the bottle), which illuminates the olives and gives it a very special character.”

Student Work – Tim O’Brien

November 7, 2010 | 1 Comment

Designed by Tim O’Brien | Country: United States | Font: ITC Conduit

“This set of packaging is one piece of an identity system designed for a fruit distributor in Hood River, OR. The objective was to balance contemporary + organic styling.”


Student Work – Yeongkeun

November 3, 2010 | 3 Comments

Designed by Yeongkeun | Country: South Korea

“Whenever we eat bread, at the picnic, in the cafe or airplane, we usually use disposable butter. I replaced its ordinary container lid with a wooden, knife shaped one. This way butter can be easily and quickly spread. Butter has 4 flavors which allow the user to make a choice, just as he would chose his favorite ice-cream. This container is not only easy and fast to use but also it makes daily routine of spreading butter more fun and exciting.”


Rubén Álvarez Yogurt

October 27, 2010 | 3 Comments

Designed by Zoo | Country: Spain

“Packaging design for the new fresh yogurt product line by chocolate artist Rubén Álvarez.”


Heide Honey

October 25, 2010 | No Comments

Designed by Pidgeon Design | Country: Australia

“Heide Museum of Modern Art produces and sells its own honey. The packaging and point-of-sale poster are both based on the Hex typeface developed by David Pidgeon.”

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Lovely Package

Curating the very best packaging design