Lovely Package

Curating the very best packaging design

Student Work – Abby Brewster

October 8, 2010 | No Comments

Designed by Abby Brewster | Country: United States | Font: Univers

“Bridge Street Fromagerie is a family-owned cheese shop located in historic Lambertville, New Jersey. A series of dual-purpose adhesive labels were designed to secure the cheese’s paper wrapping and to act as informational guides for the customers. Identifying individual characteristics of the cheese as well as suggested alcohol pairings, the labels provide Bridge Street’s cheesemongers with an additional means to share their knowledge with the shop’s customers.”


M&S Biscuits

October 5, 2010 | No Comments

Designed by Marks & Spencer | Country: United Kingdom

Released for the Christmas gift market in 2009, Marks and Spencer repackaged their best selling biscuits into keepsake tins based around iconic British imagery.



October 2, 2010 | No Comments

Designed by Pearlfisher | Country: United Kingdom | Fonts: Sloop, Trade Gothic

Task: To re-inject authenticity and premiumess by recapturing its cultural roots and heritage.

Scope: Brand identity and graphic design.”



September 29, 2010 | 1 Comment

Designed by avant™ | Country: Argentina

“Design proposal for a Latin Deli Store. For BridgerConway.”



September 28, 2010 | 1 Comment

Designed by Moxie Sozo | Country: United States

“Founded by two chefs, EatPastry hired Moxie Sozo to help position the brand in Whole Foods and other natural products stores. Through the combination of French and raw food cooking techniques, the company has redefined the concept of healthy desserts. EatPastry asked Moxie Sozo to create a strong personality that would help differentiate their brand from competitors in the refrigerated aisle of the grocery store. The Art Deco-influenced packaging was illustrated by hand in deference the small-batch, gourmet nature of the product. A year after launch, EatPastry continues to thrive and the packaging has been featured in numerous books, magazines and blogs.”



September 28, 2010 | No Comments

Designed by jkr | Country: United Kingdom

The Porkinson Banger was the creation of fashion photographer, Norman Parkinson. True to his values, it is a classic, English sausage that is uncompromising on taste. Over the years, the brand has lost its association with its creator, so jkr were tasked with restoring Parkinson’s original vision to the pack. A man of impeccable taste, he would accept only the very best. Despite his jet-set lifestyle, he missed the simple tastes of home and it was this yearning that drove him to create the ‘Perfect Banger’. A famously succulent sausage made from the finest ingredients and a fantastic, unique recipe.

The flamboyant bowtie design embodies Parkinson’s quintessentially English personality while providing great standout and navigation on shelf. The back of the pack elaborates further on his original story.


September 22, 2010 | No Comments

Designed by Campoy Príncipi Domenech | Country: Argentina

Blend: The design rescues the family history showing its image of its more than 100 year old house. It is the image of an old paper carpet that is still preserved. The small details give it distinction and style.

Varietals (Arauco, Nevadillo, Manzanilla): The design of the varietals brings variety and a more spontaneous and fresh approach and in turn it keeps elements that preserve the unity within the system that goes together with the blend´s label.”


Fork Friends

September 22, 2010 | No Comments

Designed by Katherine Low | Australia

“This package and branding ‘Fork Friends’ was created for a local organic deli, promoting fine home cooking with the use of locally produced organic ingredients. They wanted to stand out on the shelves with a modern and clean approach.”


Crabtree & Evelyn

September 17, 2010 | 4 Comments

Designed by Smith & Milton | Country: United Kingdom

“This month sees the relaunch of Crabtree & Evelyn’s fine food range under a new packaging livery by Smith & Milton.

In response to a challenging brief to inject life and character back into the brand, Smith & Milton delved deep into the Crabtree & Evelyn archives and found generations of beautiful hand-drawn illustrations, reworking them into an opulent wrapping to deliver stunning, and highly effective results.



September 16, 2010 | No Comments

Designed by McLean Design | Country: United States

New work from California based McLean Design. Ojio produces organic superfood products sourced from the most mineral-rich, nutrient dense, micro-environments on the earth.


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Lovely Package

Curating the very best packaging design